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Audience intelligence
Build a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Market and category intelligence
Understand shifts in consumer behavior, track market trends, and uncover key segments to stay relevant.Persona creation
Bring your audience to life with detailed personas – see how their tastes, values, and habits shape the decisions they make.Identify, size & profile niche audiences
Audience analysis on the general population or key target groups.Create pitches with head-turning data
Stand out from the competition with market intelligence that cements your team as experts.Brand tracking & measurement
Make better brand decisions, reduce risk, and prove value with always-on daily brand health tracking.
Monitor your brand across metrics that matter
Deep brand health tracking in your sector to improve awareness, consideration, loyalty and more.PR and crisis management
Navigate complex situations, ensuring you say what matters most, when it matters most.Competitor monitoring
Understand your competitors through the eyes of the people who know them best.Power your marketing mix modeling
Accurate analytics for MMM you can trust.Sentiment tracking & analysis
Turn consumer opinion into strategic foresight and respond quickly to sentiment shifts.Market research & development
From a survey building platform to fast-turnaround researcher-supported omnibus, right up to bespoke, full-service custom projects, YouGov has market research solutions for every budget and timeline.
Run market research to your audience
From quick surveys to custom research – work with our experts for actionable intelligence.Discover emerging technology and shifting trends
Deeper industry insights to spot opportunities for your growth.Develop and design products with impact
From concept to market, research what products will resonate.Full-service scientific and academic research
From political science to public health studies, rely on our robust methodologies.Precise political research
Accurate, timely, and relevant polling on current political issues, elections, public affairs, advocacy, and beyond.Media strategy & campaigns
Be data-driven, optimizing the messaging, targeting, planning and delivery of your sponsorships and campaigns.
Testing for campaigns that hit home
Test ads, reach your target audience & perfect performance.Measure campaign performance and attribution
Evaluate campaign success and ROI to optimize your strategy.Media, comms & channel strategy
Develop messaging that resonates, and reach your audience where they’re most receptive.Activate your audience
Supercharge advertising with precision data and addressable lookalike audiences.Power your marketing mix modeling
Accurate analytics for MMM you can trust.Next-level sports sponsorship solutions
Strategic decision-making with expertise in sponsorship, viewership & digital media.Sentiment tracking & analysis
Turn consumer opinion into strategic foresight and respond quickly to sentiment shifts.Optimize fundraising for charities and NFPs
Understand how your organization can grow, tracking public perception, donor beliefs and behavior.Shopper intelligence
Know who buys what, where, how much, how often, and why (not) with next-level shopper intelligence.
Unpack consumer behavior
Know who buys what, where, how much, how often, and why with shopper intelligence.Category management
Insights into category diagnostics, shelf management, and assortment optimization.Price and promotion strategy
Validate pricing strategies with shopper data by channel, brand, and retailer.Path to purchase
Understand and influence the customer journey, from awareness to purchase, driving conversion.Customer satisfaction
Reveal satisfaction levels to create exceptional experiences and build loyalty.Shopper Media solutions
Make smart decisions tailored to target groups, from campaign planning to activation and evaluation.Shopper Medical Solutions
Uncover the reasons why people buy health products; over the counter, prescription, or self-medication.Trust YouGov with your research
You can get access to real-world data and market research expertise, powered by reality – from real people, in real time. Insights that help you make better strategic decisions.
