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Political market research solutions

Unfiltered. Unbiased. Undeniable. Capture the political landscape in real time, from sentiment shifts to steadfast affinities. YouGov offers the most accurate, timely, and relevant polling on current political issues, elections, public affairs, advocacy and more.

Political market research solutions - Intro

Using political market research

Want to really know what people think about politics and the issues that matter? You need solid market research that represents real populations, and can help you reach certain groups. And you need it updated in real time to see how opinions are continuously shifting. Because when every vote counts, every voice matters.

If you’re looking for a true read on the electorate, YouGov offers the most accurate intelligence. The New York Times attributed YouGov's political market research performance to our representative panel and sophisticated sampling process. We’re the trusted media partner of CBS News, The Times and The Economist, and the most quoted research company (Meltwater 2024).

With decades of experience collaborating with national and international institutions, our team crafts impactful questions tailored to your needs.

Why

Precision in political audience intelligence

Decode real-world complexity with one of the most engaged global market research panels. Track hidden patterns before they surface. Make confident calls when others can’t. YouGov’s political polling and election data are 92% to 97% accurate.*

How

Reality checking the mood of a nation

Track trends and talking points. The sheer size and reach of YouGov’s proprietary panel delivers highly precise intelligence. Get reliable, representative political research and local level results, bolstered by Multi-level Regression and Post-stratification (MRP) modeling.

What

Beyond the noise: what voters really think

From omnibus to bespoke polling, benefit from precise intelligence to make powerful decisions. Capture real-world opinion with weighted results that accurately mirror the population, in whatever research deliverable suits your need.

Political market research case studies

Explore how Governmental bodies, political groups, and think tanks seeking the truth behind public opinions rely on YouGov’s representative panel and political omnibus.

justitia
University of Manchester
Image of End Violence Against Women campaign

“Globally, testing people's limits of free speech is no easy task, but YouGov provided good advice throughout the project. We chose YouGov because of the size of their panel and their global reach."

Jacob Mchangama, Founder and Executive Director

View case study

Polling the experts: what really works

Dip into articles written by researchers with expertise in political research, to dig deeper on public opinion.

Trust YouGov’s political market research

Leading Governmental bodies rely on YouGov’s political research to inform campaigns and policies. Our panel members are exceptional, but also entirely representative. Understand public opinion, needs and wants with YouGov’s pioneering methodologies and technology.