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Using political market research
Want to really know what people think about politics and the issues that matter? You need solid market research that represents real populations and can help you reach certain groups.
Bad data means misjudged sentiment, mistargeted campaigns and missed opportunities to connect with voters. Accurate data, updated in real-time is critical to see how opinions are continuously shifting.
The New York Times attributed YouGov's political market research performance to our representative panel and sophisticated sampling process. We’re the trusted media partner of CBS News, The Times and The Economist, and the most quoted research company (Meltwater 2025).
If you’re looking for a true read on the electorate, YouGov offers the most accurate intelligence. With decades of experience collaborating with national and international institutions, our team crafts impactful questions tailored to your needs.
When every vote counts, every voice matters
Patchy data means missing the shifts that matter, while your opponents see them coming.
YouGov is the world’s most trusted market research provider. Our political polling and election data are 92% to 97% accurate.
Decode real-world complexity with one of the most engaged global market research panels. Track hidden patterns before they surface. And make confident calls when others can’t.
Reality checking the mood of a nation
Track trends and talking points. With 29 million+ members, the sheer size and reach of YouGov’s proprietary panel delivers highly precise intelligence.
Get reliable, representative political research and local results, bolstered by Multi-level Regression and Post-stratification (MRP) modeling.
Go beyond the noise
Find out what voters really think. From omnibus to bespoke polling, benefit from precise intelligence to make powerful decisions. You’ll capture:
- Real-world opinion
- Weighted results.
YouGov’s intelligence accurately mirrors the population, and it’s delivered in whatever research format suits you.
Cut through assumptions
With data-driven clarity on real opinions, you’ll better understand public opinion on significant social issues. YouGov’s market research is fully customizable and analyzed by political sector experts to deliver rigorous intelligence on the ever-evolving political landscape.
Precise political research
Accurate, timely, and relevant polling on current political issues, elections, public affairs, advocacy, and beyond.Identify, size & profile niche audiences
Audience analysis on the general population or key target groups.Run market research to your audience
From quick surveys to custom research – work with our experts for actionable intelligence.Testing for campaigns that hit home
Test ads, reach your target audience & perfect performance.Unpack consumer behavior
Know who buys what, where, how much, how often, and why with shopper intelligence.Not sure what solution you need? Let's chat.
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Political market research case studies
Explore how Governmental bodies, political groups, and think tanks seeking the truth behind public opinions rely on YouGov’s representative panel and political omnibus.
“Globally, testing people's limits of free speech is no easy task, but YouGov provided good advice throughout the project. We chose YouGov because of the size of their panel and their global reach."
Jacob Mchangama, Founder and Executive Director
Polling the experts: what really works
Dip into articles written by researchers with expertise in political research, to dig deeper on public opinion.
Trust YouGov’s political market research
Leading Governmental bodies rely on YouGov’s political research to inform campaigns and policies. Our panel members are exceptional, but also entirely representative. Understand public opinion, needs and wants with YouGov’s pioneering methodologies and technology.
