About YouGov

Who we are

Above all, YouGov is powered by reality. Our platform is built on a unique panel of millions of registered members across 64 markets, some 18 million shopping trips, and millions of interconnected data points.

Because we recruit and engage our panel directly, we can understand people in greater depth and over time - not just in snapshots. Combined with state-of-the-art technology, this gives our clients accurate, real-world, real-time insight.

What we do

We help the world’s leading brands, media owners and agencies understand audiences, track brand and reputation, plan and optimize marketing, and make better decisions with confidence.

From audience intelligence, brand tracking and shopper data to media planning, public opinion research and custom research, our products and services are designed to reveal not just what people think and do, but what it means in the real world.

As innovators and pioneers of online market research, we have built a reputation for data quality, innovation and transparency. YouGov data is the most quoted market research brand by the world’s media,** and our work helps clients navigate everything from day-to-day marketing decisions to major moments of brand, business and public change.

Our purpose

Our purpose is to give our global community a voice. By collecting, measuring and analysing opinions and behaviours accurately and without bias, we help our clients see reality more clearly - and act on it with greater certainty.

_{* 3rd party piece of research across over 3,000 market research users globally, Aug 2025}

_{** Meltwater, 1 August 2024 to 31 July 2025}