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Consumer and retail

Time for some retail knowledge therapy? If you’re interested in the hottest trends in retail and consumer behavior, you’ll find it here. Access authentic insights into where people splurge and where they save – from fashion to food and beyond. Gain real-life insights with free research, articles, reports, and events.

YouGov’s 2025 Personal Care Rankings reveal most considered brands across Hong Kong, Indonesia, and Thailand
KSA's most persuasive brands 2025
The Diwali Pulse 2025: Gen Z and Millennial Shopping Trends
Everyday essentials: Thailand personal care brand rankings 2025
Everyday essentials: Indonesia personal care brand rankings 2025
Everyday essentials: Hong Kong personal care brand rankings 2025
Enabling accessibility for visually impaired panellists
YouGov’s Panel Promise: what it is and why it matters
[Webinar] Everyday essentials: APAC's top personal care brands revealed
Probiotics: The Next Big Step in Healthy Eating in The Netherlands
KSA's Biggest Brand Movers: August 2025
India's Biggest Brand Movers: August 2025
UAE's Biggest Brand Movers: August 2025
Lidl and Nettorama lead the Dutch YouGov Fresh Report 2025
More than three-quarters of urban Indian consumers plan to use AI to navigate mega sales in 2025
AI becomes the new shopping companion as UAE consumers gear up for Dubai Shopping Festival 2025
India’s appetite for Black Friday & Cyber Monday 2025​
Norway’s Advertisers of the Month – HBO Max, REMA 1000, and SPAR
Advertisers of the Month in Finland: Coop, Aku Ankka, and Jenkki
Advertisers of the Month in Denmark: Power, Nybolig, and nemlig.com
Swedish Advertisers of the Month – August 2025
How Gen Z and other generations perceive healthcare and pharma in the U.S.
Australia's most persuasive brands: 2025 rankings
Generational contrasts in DACH grocery retail: Navigating price sensitivity and shifting expectations in 2025
APAC Biggest Brand Movers - August 2025
Younger adults drive demand for non-alcoholic beverage alternatives
Canada Advertisers of the Month for August 2025: American Eagle, IKEA, and Old Spice
[Webinar] Early insights: Decoding the Dubai Shopping Festival
[Webinar] Black Friday & Cyber Monday Outlook 2025
The Calm Before the Storm? Romania's FMCG Market Braces for the Second Half of 2025
Who Cares? Who Does? Sustainability report - 7th edition
Who Cares? Who Does? Health report - 2nd edition
Sunday Openings: A New Reality in Belgian Retail
Discover What Guests Really Think: The Out of Home Formula Report 2025 in The Netherlands
[Webinar] ‘Who Cares? Who Does?’ Sustainability
Retailer apps unlocked in Belgium: Shopper adoption, evaluation, and impact