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Consumer and retail

Time for some retail knowledge therapy? If you’re interested in the hottest trends in retail and consumer behavior, you’ll find it here. Access authentic insights into where people splurge and where they save – from fashion to food and beyond. Gain real-life insights with free research, articles, reports, and events.

GLP-1 and the Nordic way: How weight-loss medicine fits into structured lifestyles
Woman preparing avocado toast
How Desperados drives premium growth in a declining market with YouGov Shopper Intelligence
[On-demand APAC Webinar] From likes to loyalty: Winning Gen Z in quick service dining in Australia
People eating at a table
How brand origins influence Hong Kong consumers
Inside the luxury buyer journey – Conversion funnel insights for Dior, Chanel and Gucci beauty
UAE’s vegan and vegetarian diners eat out more often – and discover new restaurants differently
Nordic Behavior Change Digest - Get ahead of the 2026 shopper landscape
Cocoa crisis: ​How inflation and consumer resilience are redefining the chocolate economy​
Two Singapores: Why heavy and light social media users need different marketing strategies
Panel power-up: YouGov Sweden doubles its shopper panel with passive data integration
APAC Biggest Brand Movers - October 2025
Weight and see: Belgian shoppers’ shortcut to health
Exploring UAE consumers’ shift toward sustainability
SpareBank 1 leads the charge – Norwegian YouGov’s Advertiser of the Month
Samsung surges ahead – YouGov’s Advertiser of the Month in Denmark
Billy’s takes the lead as Advertiser of the Month in Sweden
Comfort-first and quality-focused – How fashion preferences vary by age in Thailand
Poland: The deposit return system was introduced in Poland on October 1, 2025
Trend Reality in Ukraine
Brands with the biggest Word-of-Mouth surge in APAC: October 2025
FMCG Insights Calendar 2025
Sustainability in times of instability: how Dutch brands can lead with purpose
Wellbeing with a smile: Health trends among Dutch FMCG shoppers
Unlock shopper insights with FMCG Shopper Types
Thailand's Advertisers of the Month for October: Makro, Lotus’s and H&M
What Shapes Our Worldview? Insights from CEE Consumers
Bulgaria: Where Wellness Meets Purpose
Master of budget optimization!
Fall just got hotter!
YouGov Norway launches real-time next-gen consumer panel for FMCG shopper intelligence
Canadian Advertisers of the month for October: Smirnoff, TD Canada Trust, and A&W
[Webinar] Reality & resilience: The shopper’s balancing act​
The Winners of the Out of Home Formula Report 2025 in The Netherlands
Reports & Save the Dates in BENELUX
Dutch Shopper Trends Q3 2025: What’s Gaining, What’s Fading
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