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Consumer and retail

Time for some retail knowledge therapy? If you’re interested in the hottest trends in retail and consumer behavior, you’ll find it here. Access authentic insights into where people splurge and where they save – from fashion to food and beyond. Gain real-life insights with free research, articles, reports, and events.

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What’s behind Xiaomi’s rising Ad Awareness in Indonesia?
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Food shopping: Weekend Surge and Midweek Online Boom
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The effects of economic and socio-political conditions
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The First YouGov Business Brunch Exceeded Expectations
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When Shoppers Don’t Shop More—But Spend Differently
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Slovak Shoppers Under Pressure: Consolidation, Promotions, and New Player
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[APAC webinar] Debt, savings, and investing in 2026: The new consumer squeeze
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Reality & resilience: the Finnish shoppers’ balancing act
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KSA Biggest Brand Movers - March 2026
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India Biggest Brand Movers - March 2026
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Price, health, and values: How nordic consumers are redefining food choices
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Asian aspirations in Europe: Why shoppers are looking east and what it means for FMCG and retail
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APAC Biggest Brand Movers - March 2026
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How AI-powered receipt scanning is enhancing shopper insights
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Getting by or getting ahead? Australia debt, investment, and savings report 2026
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Polish shopper behavior: What shapes responsible buying decisions in FMCG?
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Red Bull’s Ad Awareness surges in Australia, but Buzz and Consideration splits by gender
Article
Sweden Advertisers of the Month 2026
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Norway Advertisers of the Month 2026
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Finland Advertisers of the Month 2026
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Denmark Advertisers of the Month 2026
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FIFA World Cup 2026 global brand handbook
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The Gap Opportunity: Unlocking newly measured segments with distinct drivers and dynamics
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India Advertisers of the Month 2026
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UAE Advertisers of the Month 2026
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Thailand Advertisers of the Month 2026
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Singapore Advertisers of the Month 2026
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Indonesia Advertisers of the Month 2026
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Canada Advertisers of the Month 2026
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How Dr. Oetker drove €5.2 million in sales with a new product launch, using YouGov Shopper intelligence
Case study
From headline to household: How conflict in the Middle East brings a new cost shock to seasoned European shoppers
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Best bites 2026: Hong Kong quick service restaurant (QSR) and casual dining rankings​​
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Best bites 2026: KSA quick service restaurant (QSR) rankings​​ ​ ​
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