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Consumer and retail

Time for some retail knowledge therapy? If you’re interested in the hottest trends in retail and consumer behavior, you’ll find it here. Access authentic insights into where people splurge and where they save – from fashion to food and beyond. Gain real-life insights with free research, articles, reports, and events.

Trend Reality in Ukraine
Brands with the biggest Word-of-Mouth surge in APAC: October 2025
Thailand's Advertisers of the Month for October: Makro, Lotus’s and H&M
Bulgaria: Where Wellness Meets Purpose
Master of budget optimization!
Fall just got hotter!
YouGov Norway launches real-time next-gen consumer panel for FMCG shopper intelligence
Canadian Advertisers of the month for October: Smirnoff, TD Canada Trust, and A&W
[Webinar] Reality & resilience: The shopper’s balancing act​
The Winners of the Out of Home Formula Report 2025 in The Netherlands
Reports & Save the Dates in BENELUX
Dutch Shopper Trends Q3 2025: What’s Gaining, What’s Fading
Sustainable but skeptical: how Belgian shoppers balance green choices and everyday reality
From growth to caution: Belgian FMCG Trends in Q3 2025
From likes to loyalty: Winning Gen Z in Australia's quick service dining scene
YouGov set to revolutionize Finnish FMCG market with innovative shopper panel
Crossing the FMCG line: How price and preference shape border shopping in Belgium & the Netherlands
Which brands are the top performers of Q3 2025 in Belgium?
Changing habits, not costs, shift UAE’s dining trends in 2025
Singaporeans rethink dining out amid rising costs, but appetite remains strong
From animal to plant-based: How is protein consumption evolving in Belgium?
Shopee and Lazada remain Thailand’s most recommended e-commerce brands as new competitors emerge
Sportswear brands are winning big in Saudi Arabia
Check, please:​ UAE dining out report 2025​
Bill, please:​ Singapore dining out report 2025​
Consumer confidence was static in September 2025
Sainsbury’s deal to sell Argos falls through – but will the retailer find another buyer?
Egypt's Advertisers of the Month for September: Amazon, Mall of Egypt and Maggi
Singapore’s Advertisers of the Month for September: iPhone, Chanel and Decathlon
Apple Takes the Crown – YouGov’s Advertiser of the Month in Denmark
Tjäreborg Shines as YouGov’s Top Advertiser in Finland
Maarud Takes the Spotlight with YouGov’s Advertiser of the Month Title
Brands with the biggest Word-of-Mouth surge in APAC: September 2025
YouGov’s 2025 personal care rankings reveal most considered brands across Hong Kong, Indonesia, and Thailand
KSA's most persuasive brands 2025
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