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Consumer and retail

Time for some retail knowledge therapy? If you’re interested in the hottest trends in retail and consumer behavior, you’ll find it here. Access authentic insights into where people splurge and where they save – from fashion to food and beyond. Gain real-life insights with free research, articles, reports, and events.

India Advertisers of the Month 2026
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Real purchase behavior, shopper opinions, and retailer evaluations from YouGov's continuous shopper panels across CEE market.
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Sweden Advertisers of the Month 2026
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Norway Advertisers of the Month 2026
Finland Advertisers of the Month 2026
Denmark Advertisers of the Month 2026
Pride brand check 2026: Between purpose and impact - Sweden
Beauty Perspectives: Four tensions defining FMCG
Singapore Advertisers of the Month 2026
UAE Advertisers of the Month 2026
Thailand Advertisers of the Month 2026
Indonesia Advertisers of the Month 2026
Canada Advertisers of the Month 2026
Strengthen your retailer negotiations with shopper insights
Balancing Health & Indulgence: The new reality of Dutch Out-of-Home consumption
Influence in Hong Kong: Celebrities, brand collaborations and sponsorship impact
Beyond Non-Food: How Action and Dealz Are Reshaping Retail in Poland
GLP-1 and weight-loss drugs: How fast-track health solutions are reshaping FMCG
The rise of pet-friendly retail in Hong Kong
Dutch Summer report 2026: who tops the supermarket rankings?
Lidl Comes Out on Top in Belgium’s YouGov Fresh Report
Turn summer savings into market wins
[APAC-ME webinar] Skip happens: The podcast consumption & ad reality check
Emergency kits in Belgium: high awareness, low action
From behavior to impact: How Fost Plus identified new recycling opportunities with YouGov
Trend Reality Summer 2026 Edition
FIFA World Cup fever? Not yet: Only 35 % of Swedes look forward to 2026 tournament
Winning the Nordic traveler: What drives airline choices and satisfaction in 2026
Flying high: Nordics airline rankings 2026
Category averages are steering your JBP off course
How cost pressure is reshaping sustainability in FMCG
Webinars: Brand Footprint 2026 Denmark & Sweden
[Webinar] Seasoned shoppers, smarter choices
How well do you really know your shoppers?
Who wins Dutch hearts in FMCG E-commerce 2026?
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