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Consumer and retail

Time for some retail knowledge therapy? If you’re interested in the hottest trends in retail and consumer behavior, you’ll find it here. Access authentic insights into where people splurge and where they save – from fashion to food and beyond. Gain real-life insights with free research, articles, reports, and events.

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From headline to household: How conflict in the Middle East brings a new cost shock to seasoned European shoppers
Shoppers debate dairy options
Report
Best bites 2026: Hong Kong quick service restaurant (QSR) and casual dining rankings​​
qsr-rankings-hk
Report
Best bites 2026: KSA quick service restaurant (QSR) rankings​​ ​ ​
woman eating
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How Johnny’s BBQ Buddies tripled its buyer base with YouGov Shopper Segmentation
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How to measure customer satisfaction with market research
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Protecting, distracting, or taking control: Polarized finances shape Nordic FMCG
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[WEBINAR] How to evaluate your promotion health & strategy
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YouGov Insight Out. Inside the insights. Out for the evening.
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Webinar: Winning in a market under pressure
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Forever young? The UAE anti-aging report 2026
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Forever young? Indonesia anti-ageing report 2026
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Forever young? Singapore anti-ageing report 2026
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Food & Health Report 2026
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India Biggest Brand Movers - February 2026
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UAE Biggest Brand Movers - February 2026
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KSA Biggest Brand Movers - February 2026
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The mood economy: what happiness means for everyday consumption
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YouGov Best Brand Rankings 2026: Hong Kong
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European shopper trends 2026
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Reaching real FMCG buyers: How to optimize campaigns with purchase behavior insights
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Shopper Perspectives: How FMCG retailers can balance value, convenience, and joy
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APAC report: The Gen Z brand leaderboard
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APAC Biggest Brand Movers - February 2026
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Retailer Rankings 2026
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Uniqlo leads YouGov’s fashion retail rankings for consideration, quality and value in Singapore
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Sweden’s fashion landscape 2026: what brands need to know about shifting consumer consideration
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[On demand EU webinar] The age of anti-ageing: What European consumers are doing to stay young
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[APAC-ME webinar] The age of anti-aging: What consumers are doing to stay young
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Australian financial outlook 2026: How consumers plan to budget, save and spend
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Reality & resilience: the shoppers’ balancing act
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Belgian Shopper Trends 2026 - How shoppers seek stability yet still treat themselves in uncertain times
Article
YouGov and Circana launch Complete Market, delivering a unified view of shopper and market data
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Top threads: Singapore fashion retailer rankings 2026
Report
[On-demand EU webinar] Beyond the price tag - How value and quality shape fashion brand consideration
Article
Top threads: Fashion retailer rankings 2026 for Sweden
Report
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