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Consumer and retail

Time for some retail knowledge therapy? If you’re interested in the hottest trends in retail and consumer behavior, you’ll find it here. Access authentic insights into where people splurge and where they save – from fashion to food and beyond. Gain real-life insights with free research, articles, reports, and events.

Decode the Dutch Shopper of Tomorrow
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Finding the real growth lever: The shopper conversion leakage case
Shower Gel case
What truly drives Polish shoppers’ decisions?
food
What drives responsible shopping in FMCG?
Webinar: Navigating the Norwegian out-of-home market
APAC Biggest Brand Movers - January 2026
January 2026 saw an increase in consumer confidence
[EU webinar] From smart homes to smartphones: The tech brands Europeans love
Aldi's brand evolution in Australia: Trust, value and loyalty
India Advertisers of the Month 2026
Canada Advertisers of the Month 2026
Sweden Advertisers of the Month 2026
Finland Advertisers of the Month 2026
Norway Advertisers of the Month 2026
Denmark Advertisers of the Month 2026
Belgian FMCG Trends in Q4 2025: Frequency falls, bigger promos: Smart saving or shifting behaviour?
Winter 2025 Retailer Appreciation Report: how Belgian shoppers' expectations are evolving and who stands out
adidas vs Nike: A close race in global brand perception
Reaching real FMCG buyers: How to optimize campaigns with purchase behavior insights
UAE Advertisers of the Month 2026
Indonesia Advertisers of the Month 2026
Thailand Advertisers of the Month 2026
Singapore Advertisers of the Month 2026
Global brand health rankings reveal utility wins every time
YouGov Best Brand Rankings 2026: Malaysia
Ramadan 2026 consumer insights: 5 key findings across Indonesia, Malaysia, Saudi Arabia, Türkiye and the UAE
Fresh Convenience meals in the Dutch and Belgian Supermarkets
From awareness to action: how effectively do the world’s top brands convert?
YouGov Insights Forum Belgium 2026: Facts. Focus. Forward.
YouGov Best Brand Rankings 2026 – Nordics edition
How Kärcher measures global product ownership with YouGov
YouGov Best Brand Rankings 2026: Thailand
YouGov Best Brand Rankings 2026: India
APAC Biggest Brand Movers - December 2025
Strong in well-being, social in spirits: The unique Nordic health story
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