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Consumer and retail

Time for some retail knowledge therapy? If you’re interested in the hottest trends in retail and consumer behavior, you’ll find it here. Access authentic insights into where people splurge and where they save – from fashion to food and beyond. Gain real-life insights with free research, articles, reports, and events.

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The mood economy: what happiness means for everyday consumption
Happy people
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YouGov Best Brand Rankings 2026: Hong Kong
hong kong best brand rankings
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Reaching real FMCG buyers: How to optimize campaigns with purchase behavior insights
An image of a short haired man and long haired woman sat on a sofa watching something on a television as well as the man viewing something on his phone.
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Shopper Perspectives: How FMCG retailers can balance value, convenience, and joy
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APAC Biggest Brand Movers - February 2026
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Retailer Rankings 2026
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Uniqlo leads YouGov’s fashion retail rankings for consideration, quality and value in Singapore
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Sweden’s fashion landscape 2026: what brands need to know about shifting consumer consideration
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[EU webinar] The age of anti-ageing: What European consumers are doing to stay young
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[APAC-ME webinar] The age of anti-aging: What consumers are doing to stay young
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Australian financial outlook 2026: How consumers plan to budget, save and spend
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Reality & resilience: the shoppers’ balancing act
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Belgian Shopper Trends 2026 - How shoppers seek stability yet still treat themselves in uncertain times
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YouGov and Circana launch Complete Market, delivering a unified view of shopper and market data
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Top threads: Singapore fashion retailer rankings 2026
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[On-demand EU webinar] Beyond the price tag - How value and quality shape fashion brand consideration
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Top threads: Fashion retailer rankings 2026 for Sweden
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Promotions: Short-term boost or long-term brand builder?
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Empowering minds – Closing the mental load gap across the Nordics
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Top threads: Thailand fashion retailer rankings 2026
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UAE Advertisers of the Month 2026
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Sweden Advertisers of the Month 2026
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Thailand Advertisers of the Month 2026
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Norway Advertisers of the Month 2026
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Finland Advertisers of the Month 2026
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Indonesia Advertisers of the Month 2026
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Denmark Advertisers of the Month 2026
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Singapore Advertisers of the Month 2026
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Canada Advertisers of the Month 2026
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India Advertisers of the Month 2026
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How passive data is transforming YouGov’s FMCG consumer panel
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Winning in Cost-Conscious Romania: Profitable FMCG Decisions
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Romanian Retail & FMCG Yearly Review: 2026, a Year of Recalibration
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India’s Myntra records Ad Awareness spike following ‘Right to Fashion’ campaign
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Who won the Battle for Belgian FMCG Buyers in Q4 2025?
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