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Consumer and retail

Time for some retail knowledge therapy? If you’re interested in the hottest trends in retail and consumer behavior, you’ll find it here. Access authentic insights into where people splurge and where they save – from fashion to food and beyond. Gain real-life insights with free research, articles, reports, and events.

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adidas vs Nike: A close race in global brand perception
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Article
Reaching real FMCG buyers: How to optimize campaigns with purchase behavior insights
An image of a short haired man and long haired woman sat on a sofa watching something on a television as well as the man viewing something on his phone.
Article
UAE Advertisers of the Month 2026
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Article
Indonesia Advertisers of the Month 2026
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Thailand Advertisers of the Month 2026
Article
Singapore Advertisers of the Month 2026
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Global brand health rankings reveal utility wins every time
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YouGov Best Brand Rankings 2026: Malaysia
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Ramadan 2026 consumer insights: 5 key findings across Indonesia, Malaysia, Saudi Arabia, Türkiye and the UAE
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Fresh Convenience meals in the Dutch and Belgian Supermarkets
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From awareness to action: how effectively do the world’s top brands convert?
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YouGov Insights Forum Belgium 2026: Facts. Focus. Forward.
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YouGov Best Brand Rankings 2026 – Nordics edition
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How Kärcher measures global product ownership with YouGov
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YouGov Best Brand Rankings 2026: Thailand
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YouGov Best Brand Rankings 2026: India
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APAC Biggest Brand Movers - December 2025
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Strong in well-being, social in spirits: The unique Nordic health story
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YouGov x MLDK Breakfast Briefing 2026
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How Estrella maintains category leadership with shopper behavioral data
Case Study
How to capture real shopper motivations – before the moment fades
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Ramadan 2026: Consumer insight snapshot (UAE, KSA & Türkiye)
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Canada Advertisers of the month for December: Coca-Cola, Ferrero and Ford
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How weight-loss injections are reshaping FMCG in Germany
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[On-demand APAC-MENA webinar] YouGov Best Brand Rankings 2026
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Ramadan 2026: Consumer insight snapshot (Indonesia and Malaysia)
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Don’t get fooled by cheap data: the data quality checklist every buyer needs
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Nearly half of Australians would spend the holidays alone in the absence of their usual company
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Half of Singaporeans would spend the year-end holidays alone in the absence of their usual company
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Season’s eatings: the top Christmas foods in Britain, the US, Germany, and France
Article
How Fairtrade quantifies label value with YouGov’s Shopper Intelligence
Case Study
Brands with the biggest Word-of-Mouth surge in APAC: November 2025
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APAC Biggest Brand Movers - November 2025
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Thailand advertisers of the month for November: TikTok, Coca-Cola and M150
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Egypt Advertisers of the month for November: Amazon Prime, LinkedIn and YouTube
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