Watch our 30-minute webinar on demand to get an exclusive first look at the latest insights from the YouGov Shopper Monitor 2026 report and discover how changing shopper habits, economic pressure, and market dynamics are reshaping grocery retail in Sweden.
What we covered?
- Economic pressure – How price sensitivity and changing household finances are influencing grocery spending.
- Changing shopper behaviour – How shoppers are adapting, switching retailers, and reprioritising categories.
- The retailer landscape – Which channels and banners are gaining or losing ground, and what’s happening to shopper loyalty.
- The winner of this year’s Swedish Grocery Retail Award 2026 was revealed.
Speakers:
Philip Ursin
Market Research Consultant - Advanced Solutions
Fredrik Bendz
Senior Market Research Consultant
Want the full picture? Order the country report to access comprehensive market deep dives, detailed consumer and retail analysis, and actionable recommendations tailored to the Swedish market.
If you want to explore what’s changing among Danish grocery shoppers, watch the Danish webinar on demand and discover the winner of the Danish YouGov Shopper Grocery Retail Award 2026.