Denmark Advertisers of the Month 2026

Each month, we reveal the top three Denmark brands showing the biggest uplift in Ad Awareness, based on YouGov BrandIndex, our daily brand tracking solution.

Ad Awareness measures the percentage of consumers who have seen an advertisement for a brand in the past two weeks, with change calculated as the difference between the lowest and highest scores recorded over a four-week period.

Denmark Advertisers of the Month: March 2026

March’s top advertisers in Denmark are Apple, Vinted and 3 (Three), each showing significant increases in Ad Awareness score.

1. Apple: 10.4 percentage point increase (from 6.2% on March 14 to 16.6% on March 26)
2. Vinted: 8.4 percentage point increase (from 4.6% on March 2 to 13.1% on March 26)
3. 3 (Three): 6.5 percentage point increase (from 12.4% on March 8 to 18.9% on March 22)

Methodology: March 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between March 1 and March 31, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included.

Denmark Advertisers of the Month: February 2026

February’s top advertisers in Denmark are Norlys, Schulstad and Power, each showing significant increases in Ad Awareness score.

1. Norlys: 7.6 percentage-point increase (from 27.1% on February 1 to 34.7% on February 26)
2. Schulstad: 6.5 percentage-point increase (from 5.3% on February 2 to 12.0% on February 28)
3. Power: 5.9 percentage-point increase (from 17.6% on February 2 to 23.5% on February 24)

Methodology: February 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between February 1 and February 28, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included.

Denmark Advertisers of the Month: January 2026 

January’s top advertisers in Denmark are Spies, Trivago and Bravo Tours, each showing significant increases in Ad Awareness score.

1. Spies: 14.2 percentage-point increase (from 7.6% on January 3 to 21.8% on January 31)
2. Trivago: 11.9 percentage-point increase (from 9.9% on January 4 to 21.8% on January 31)
3. Bravo Tours: 10 percentage-point increase (from 7.9% on January 4 to 17.9% on January 31)

Methodology: January 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between January 1 and January 31, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included.