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Sport & esports

Game-changing audience intelligence. From athletics to esports, understand the entire real-life customer journey with competitive intelligence on fanbase behavior, sponsorship effectiveness, and brand tracking.

Surveys, market research and brand tracking for sports and gaming

3,300+

brands tracked globally

Daily tracking across 16 core brand health metrics, and your sector competitors.

29million+

registered respondents

In our globally representative panel; real people sharing their diverse realities with you.

2million+

profiling points

Real data on the attitudes, opinions, media consumption and behavior of your target audience.

Years

of comparable data

Always-on tracking to understand shifting trends, with historical opinion and behavioral data.

Real stories, real impact

Discover how sports and esports brands monitor their performance and use audience research to maximize sponsorship opportunities with our latest case studies.

Premiership Rugby
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Platanomelon-Logo

"Working with YouGov has helped us demonstrate a strong data-driven story to new and existing partners whilst also enabling us to build stronger partnership propositions for brands."

Head of Business Development, Premiership Rugby

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Meet our sports and esports experts

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David Lucas
Head of Sports - UK
Matt Mills
Commercial Director YouGov Sport UK
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Nicole Pike
Senior Vice President, Head of Sports & Gaming
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Sean Miller
Head of Consumer Sports Research
Jonathan Pelts
Head of US Sport - Commercial
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Paul Lundquist
Senior Vice President of Research
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Christien Pheby
Senior Business Journalist
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Rishad Dsouza
Content Manager

Power play: the real data behind sports and esports success

Real-life, real-time data is the fuel that powers competitive challenges. Score some facts on the sports and gaming industry with articles from our experts on everything from streaming to sponsorship.

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Trust YouGov for your sport and gaming research

The top sports and gaming brands, publishers, and brands who sponsor esport and sports, trust our market research services to drive decisions. We take away the guess work to maximize your engagement and ROI with custom solutions and state-of-the-art techniques.