Surveys, market research and brand tracking for sports and gaming
3,300+
brands tracked globally
29million+
registered respondents
2million+
profiling points
Years
of comparable data
Intelligence that wins
Instantly access relevant intelligence to build your brand in the rapidly growing sports and esports industry. Understand fans, where to reach them, how they consume content, the influencers who matter, and measure sponsorships with our research solutions.
Sports & esports brand tracking
Daily tracking of major sports properties to improve awareness, consideration, loyalty and more.Global Fan Profiles
Deep audience understanding on the make-up, attitudes and behaviors of sports & esports fans.Next-level sports sponsorship solutions
Strategic decision-making with expertise in sponsorship, viewership & digital media.Run market research to your audience
From quick surveys to custom research – work with our experts for actionable intelligence.Testing for campaigns that hit home
Test ads, reach your target audience & perfect performance.Not sure what solution you need? Let's chat.
Book a callReal stories, real impact
Discover how sports and esports brands monitor their performance and use audience research to maximize sponsorship opportunities with our latest case studies.




"Working with YouGov has helped us demonstrate a strong data-driven story to new and existing partners whilst also enabling us to build stronger partnership propositions for brands."
Head of Business Development, Premiership Rugby
Meet our sports and esports experts






Power play: the real data behind sports and esports success
Real-life, real-time data is the fuel that powers competitive challenges. Score some facts on the sports and gaming industry with articles from our experts on everything from streaming to sponsorship.
Trust YouGov for your sport and gaming research
The top sports and gaming brands, publishers, and brands who sponsor esport and sports, trust our market research services to drive decisions. We take away the guess work to maximize your engagement and ROI with custom solutions and state-of-the-art techniques.