United Kingdom 
United States 
Deutschland 
France 
España 
Italia 
International 
Understand your fans in depth
Discover precisely how big a fan base is, who the fans are and how they consume content.
Access market-specific fan data with the latest data from more than 300,000 interviews, across:
- 200 leagues
- 50 events
- 45+ game titles
- 500 athletes
- 2,000 teams
Data-led decisions
- Inform strategic plans and decisions: assess international market differences in fan base size and make-up.
- Track esports properties: compare individual game titles, leagues, events, tournaments, and team fan bases.
- Evaluate sponsorship opportunities: create compelling propositions, using real data on your fans and how they align with brands you’re pitching to.
- Prove the growth and composition of your fan base to support broadcast negotiations.
Get the winning edge, no matter what market
All sports
Esports coverage
Athlete marketing
FAQs
How can I size a market using attitudinal and behavioral data?
YouGov Custom Research combines attitudinal and behavioral data with robust population data to help accurately size your market. Our experts begin by sizing the population at large and then refining this view to identify your total addressable market. By analyzing factors such as purchase frequency, typical spending levels and consumer attitudes, we uncover the true scale of demand and highlight the most valuable growth opportunities for your brand.