Surveys, market research and brand tracking for academia and non-profits
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Stay curious, with research that makes an impact
Academic, scientific, charity and non-profit professionals trust our research to delve into their audiences and subject matter. Whether it’s to gain further knowledge in your field of expertise, or to understand how your charity can evolve and succeed, we’ve got the research solution for you.
Full-service scientific and academic research
From political science to public health studies, rely on our robust methodologies.Optimize fundraising for charities and NFPs
Understand how your organization can grow, tracking public perception, donor beliefs and behavior.Run market research to your audience
From quick surveys to custom research – work with our experts for actionable intelligence.Identify, size & profile niche audiences
Audience analysis on the general population or key target groups.Unpack consumer behavior
Know who buys what, where, how much, how often, and why with shopper intelligence.Not sure what solution you need? Let's chat.
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Discover how we’ve helped academics and charity professionals tackle the trickiest research challenges, and how we could support you too, with our latest case studies.








“Globally, testing people's limits of free speech is no easy task, but YouGov provided good advice throughout the project. We chose YouGov because of the size of their panel and their global reach."
Jacob Mchangama, Founder and Executive Director
Meet our academic and non-profit experts




The research roadmap: from curiosity to discovery
Absorb new thinking and the latest audience opinions with articles packed with insights to showcase best practices for educational and not-for-profit research.
Trust YouGov with your academic and non-profit research
Researchers rely on YouGov to help them solve complex data requirements. From targeting hard to reach audiences, to multi-wave or recontacting surveys, you’ll be able to draw powerful insights for powerful outcomes.