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Academia and non-profits

To understand reality, you need to pull apart the fleeting and the fundamental. Whether you’re in academia, a charity or NFP, YouGov’s representative panel and accurate data will help you deeply understand your audiences, allowing you to accurately report on the topics that matter to you most.

Surveys, market research and brand tracking for academia and non-profits

Decades

of research expertise

Highly trained methodologists conduct research intended for peer-reviewed publications.

29million+

registered respondents

Our globally representative panel will help you reach target audiences no matter how niche.

2million+

profiling points

Real data on the attitudes, opinions, media consumption and behavior of your target audience.

Leaders

in data accuracy

Data you can trust, with validated respondent behavior from a quality proprietary panel.

Real stories, real impact

Discover how we’ve helped academics and charity professionals tackle the trickiest research challenges, and how we could support you too, with our latest case studies.

justitia
GambleAware
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University of Manchester
Starlight Children's Foundation
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NSPCC
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“Globally, testing people's limits of free speech is no easy task, but YouGov provided good advice throughout the project. We chose YouGov because of the size of their panel and their global reach."

Jacob Mchangama, Founder and Executive Director

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Meet our academic and non-profit experts

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Gavin Ellison
Director of Public Services and NFP
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Anthony Wells
Head of European Political and Social Research
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Ashley Grosse
Executive Vice President, Head of Academic and Public Affairs
Marissa Shih
Senior Vice President, SRG Academic & Political
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Brad Jones
Senior Research Director, Scientific Research
Rebecca Phillips
SVP Research Delivery and Survey Science

Trust YouGov with your academic and non-profit research

Researchers rely on YouGov to help them solve complex data requirements. From targeting hard to reach audiences, to multi-wave or recontacting surveys, you’ll be able to draw powerful insights for powerful outcomes.