Panel Members

Take surveys and earn points as a member of the YouGov panel.

Register

Business

Access YouGov products and services as a business.

Register

Panel Members

Take surveys and earn points as a member of the YouGov panel.

Sign in

Business

Access YouGov products and services as a business.

Sign in

Business inquiries

We'll email you back within 24 hours.

Get in touch

General inquiries

For member enquiries, public data requests, or general questions.

Contact usor visit Member helpdesk

Academia and non-profits

To understand reality, you need to pull apart the fleeting and the fundamental. Whether you’re in academia, a charity or NFP, YouGov’s representative panel and accurate data will help you deeply understand your audiences, allowing you to accurately report on the topics that matter to you most.

Surveys, market research and brand tracking for academia and non-profits

Decades

of research expertise

Highly trained methodologists conduct research intended for peer-reviewed publications.

30million+

registered respondents

Our globally representative panel will help you reach target audiences no matter how niche.

2million+

profiling points

Real data on the attitudes, opinions, media consumption and behavior of your target audience.

Leaders

in data accuracy

Data you can trust, with validated respondent behavior from a quality proprietary panel.

Real stories, real impact

Discover how we’ve helped academics and charity professionals tackle the trickiest research challenges, and how we could support you too, with our latest case studies.

justitia
GambleAware
21-CSC Logo
University of Manchester
Starlight Children's Foundation
Logo of Drinkaware
NSPCC
shelter-logo

“Globally, testing people's limits of free speech is no easy task, but YouGov provided good advice throughout the project. We chose YouGov because of the size of their panel and their global reach."

Jacob Mchangama, Founder and Executive Director

View case study
View all case studies

Meet our academic and non-profit experts

expert image
Gavin Ellison
Director of Public Services and NFP
expert image
Anthony Wells
Global Head of Politics, Elections & Public Data
expert image
Ashley Grosse
Executive Vice President, Head of Academic and Public Affairs
Marissa Shih
Senior Vice President, SRG Academic & Political
expert image
Brad Jones
Senior Research Director, Scientific Research
Rebecca Phillips
SVP Research Delivery and Survey Science

The research roadmap: from curiosity to discovery

Absorb new thinking and the latest audience opinions with articles packed with insights to showcase best practices for educational and not-for-profit research.

One in six Australian adults watched the Artemis II launch live, and many still believe in the value of space exploration
New Nordic report exposes the hidden mental load behind everyday life
YouGov and Circana launch Complete Market, delivering a unified view of shopper and market data
Empowering minds – Closing the mental load gap across the Nordics
RSPCA leads YouGov’s 2026 Charity Rankings in Australia
Global brand health rankings reveal utility wins every time
YouGov Best Brand Rankings 2026: Malaysia
From awareness to action: how effectively do the world’s top brands convert?
View more content

Trust YouGov with your academic and non-profit research

Researchers rely on YouGov to help them solve complex data requirements. From targeting hard to reach audiences, to multi-wave or recontacting surveys, you’ll be able to draw powerful insights for powerful outcomes.