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Empowering academic excellence with data-driven insights
Carrying out academic research requires accurate data you can trust, with validated respondent behavior from a high-quality proprietary panel. From political science to public health studies, YouGov is a trusted name in market research for academic experts.
Uphold your research integrity with a range of custom research and surveys. Academic researchers benefit from our large representative sample, precise data and the ability to reach hard-to-reach niche groups. Validate respondent behavior through multiple stages with longitudinal measures and metadata to protect data quality.
When you create research reports on weak or faulty data, you’re wrong from your abstract. YouGov’s academic research data and robust, revered methodologies will allow you to confidently report and publish your findings.
Decades of research
expertise and highly trained methodologists
30 million+
registered, representative panel respondents
2 million+
profiling points and re-contact capabilities
Research that holds up to scrutiny
With a proprietary panel of global reach and 30 million+ registered members and unrivaled accuracy, YouGov can help you with real intelligence.
Our experts have spent decades meticulously conducting academic market research intended for peer-reviewed publications and education.
End-to-end market research support
Looking for intellectual collaboration to solve problems and tackle difficult research questions? Our academic research includes:
- Bespoke research and questionnaire design
- Pretesting services
- Sample design
- Survey fielding
- Reporting
With 2 million+ profiling points, whatever your focus, YouGov delivers real, reliable data you can stake your reputation on.
Best-in-class targeting and reach
Understand complex topics with best-in-class targeting, getting insights from niche segmentations and populations other panels can’t.
YouGov conducts academic survey research on multi-wave or cross-national studies, and surveys with experimentation or embedded media. Plus, our proprietary panel and connected data means you can re-contact to dig deeper and question the "why"s as your research evolves.
Stay curious
What’s the real story behind the data? Research lives or dies on sample quality. Academic and scientific experts trust our superior audience targeting and reach to support market research. Our researchers collaborate to design research that answers your most pressing questions and survives peer review.
Run market research to your audience
From quick surveys to custom research – work with our experts for actionable intelligence.Identify, size & profile niche audiences
Audience analysis on the general population or key target groups.Precise political research
Accurate, timely, and relevant polling on current political issues, elections, public affairs, advocacy, and beyond.Sentiment tracking & analysis
Turn consumer opinion into strategic foresight and respond quickly to sentiment shifts.Unpack consumer behavior
Know who buys what, where, how much, how often, and why with shopper intelligence.Not sure what solution you need? Let's chat.
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Academic research case studies
Discover how YouGov tackles the trickiest research challenges and how our expertise can help you with the latest customer success stories.
YouGov has been an outstanding partner for our Digital News Report, the largest ongoing international study of news and media use across the world.
Simpler, richer, more impactful
Explore editorial on the latest social studies from our team of specialists, with carefully curated articles and reports on academic market research.
Trust YouGov’s academic market research
Academics, scientists and educational organizations rely on YouGov to help them solve complex data requirements. From targeting hard-to-reach populations to vast multi-wave re-contacting surveys, you’ll gain powerful insights to fuel powerful outcomes.
