Business

Access YouGov products and services as a business.

Sign inRegister as a client

Members

Take surveys and earn points as a member of the YouGov panel.

Sign inRegister as a member

Sentiment analysis solutions

Track the pulse, not just the performance. Sentiment analysis turns consumer opinion into real strategic foresight. Discover what consumers feel about your brand or content in real-time so you can respond quickly to shifts in public perception.

Sentiment analysis solutions - Intro

Tracking user sentiment

Building stronger loyalty and fandom means capitalizing on positive momentum, taking social cues that continue those positive waves, and catching reputation issues before they become crises. The smartest move? Keep your finger on the pulse of what people are really saying about your brand and sector online.

Unpack opinions with YouGov’s 24/7 online social media and search tracking that taps into behavioral data from our panel. You’ll know if the buzz about you is thumbs up or thumbs down, thanks to our powerful natural language models, powered by AI to analyze the sentiment behind messaging and summarize themes for you.

Why

Face your online reality

Track a vast range of digital and social data, including all social media, search, Wikipedia and news articles with YouGov’s sentiment analysis solutions, to unlock authentic audience insights fast.

How

Listen up: tune into tone

Understand what consumers think and feel via YouGov’s state-of-the-art natural language processing, with up to 93% sentiment accuracy. Authentic audience insights help you refine your social strategy based on actual data, not guesses.

What

Rapid reports, dynamic data

Always-on reporting tools let you examine text and conversation, with YouGov’s tracking across all major digital sources. Want more granular analysis? Our experts can deep dive into your needs.

Sentiment tracking case studies

Explore success stories that showcase how leading brands catch emerging threats before they escalate and ride the waves of positive buzz when it matters most.

The Law Society Master
Image of End Violence Against Women campaign
The Bar Standards Board logo
21-CSC Logo
Legal_General
WWF-Singapore
Friends of the Earth
TikTok-AP Logo

"YouGov's qualitative research demonstrated the importance of the Society’s public legal education programmes, highlighting the difficulties consumers face assessing non-price elements of legal work.”

- Law Society Research Unit

View case study

Take real control of online narratives

Learn from our experts about the latest in sentiment tracking and the brands transforming how they respond to customers.

Trust YouGov’s brand sentiment tracking

The world’s most talked-about brands trust YouGov’s sentiment analysis to transform online conversations into actionable intelligence. We reveal underlying patterns and emerging opportunities with leading technology and accurate data.