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Tracking user sentiment
Building stronger loyalty and fandom means capitalizing on positive momentum, taking social cues that sustain those positive waves, and catching reputation issues before they become crises.
You’re either ahead of the narrative or a victim of it. And if you’re working with inaccurate data, you won’t know until it’s too late. The smartest move? Keep your finger on the pulse of what people are really saying about your brand and sector online.
Unpack opinions with YouGov’s 24/7 online social media and search tracking that taps into behavioral data from our panel.
Discover if the buzz about you is thumbs up or thumbs down, thanks to our robust natural language models, powered by AI to analyze the sentiment behind messaging and summarize themes for you.
46+ digital
sources
40+ markets
tracked
70,000+
tracked brands, products, movies and TV shows
Views and vibes
Face your online reality and track a vast range of digital and social data across nearly 50 digital sources, including:
- Social media
- Search
- Wikipedia
- News articles.
YouGov’s accurate sentiment analysis – delivered daily by our proprietary panel of over 30 million members – unlocks authentic audience insights.
Tune into tone
Understand what consumers truly think and feel via YouGov’s state-of-the-art natural language processing, with up to 93% sentiment accuracy.
Tone-deaf responses, based on poor data, will alienate real fans. YouGov’s signal-rich audience insights will help you refine your social strategy based on actual data, not guesses.
Catch every conversation
Yes, even the ones at 2 am. Always-on reporting tools let you examine text and real-life conversation, with YouGov’s tracking across all major digital sources.
Want more granular analysis? Our experts can deep dive into your needs. With rapid reports and dynamic data, you won’t miss a thing.
Your fast-track to authentic insights
Gain a 360˚ view of online sentiment with YouGov’s AI-powered tools to track social media conversations and behavioral data. Plus, connect your sentiment analysis to our wider consumer intelligence services for a multi-dimensional picture of the audiences and personas engaging with your brand, product or company.
Qualitative Research
Identify what really matters, in the real words of your customers and audience.Behavioral: Online Search and Social
Powerful social tracking of consumer reactions, sector insights, brand affinities and more.YouGov Profiles
Discover our flagship audience tool: deep audience understandingRun market research to your audience
From quick surveys to custom research – work with our experts for actionable intelligence.Testing for campaigns that hit home
Test ads, reach your target audience & perfect performance.Not sure what solution you need? Let's chat.
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Sentiment tracking case studies
Explore success stories that showcase how leading brands catch emerging threats before they escalate and ride the waves of positive buzz when it matters most.
"YouGov's qualitative research demonstrated the importance of the Society’s public legal education programmes, highlighting the difficulties consumers face assessing non-price elements of legal work.”
- Law Society Research Unit
Meet our experts
Take real control of online narratives
Learn from our experts about the latest in sentiment tracking and the brands transforming how they respond to customers.
Trust YouGov’s brand sentiment tracking
The world’s most talked-about brands trust YouGov’s sentiment analysis to transform online conversations into actionable intelligence. We reveal underlying patterns and emerging opportunities with leading technology and accurate data.
