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Pricing and promotion strategy service
To build a pricing strategy that boosts revenue, you need to answer some tough questions. What’s the best optimal price point for each product? How will a price change affect sales volume and profit? Who responds to promotions and why?
YouGov’s services combine robust pricing research with real shopper data to help you answer these questions and more. From conjoint analysis and perceived value studies to behavioral analytics, we tailor the approach to meet your pricing and promotional goals.
Discover the real reasons people buy
Get the full picture on purchase patterns and motivations with behavioral data that tells you who buys what, where, how much, how often, and why. Plus, attitudinal data reveals what shoppers are willing to pay, why they switch, and the impact of promotions.
Link your pricing strategy to real shopper behavior
Great pricing and promotional strategies are grounded in real-world behavior. Understand the impact of price changes on sales, how promotions influence shopper loyalty and penetration, and the gap between stated intent and actual behavior.
Pricing and promotion solutions for retail and FMCG brands
Understand what price feels ‘just right’ to shoppers. Validate pricing strategies with real shopper data by channel, brand, and retailer with shopper intelligence – whether you’re pricing a new product, optimizing a relaunch, or adjusting promotions.
Data-driven price and promotion solutions
Why do shoppers choose one product over another? What triggers a positive reaction to a promotion? Pinpoint optimal price points, simulate promotional outcomes, and build brand loyalty through better value delivery with YouGov’s price and promotion management solutions for FMCG and retail brands.
AnalyzeIT
Customizable shopper analytics in an advanced intuitive web platform for FMCG brands and retailers.Why2Buy
Uncover the motivations and barriers behind FMCG purchases to effectively reach shoppers.Choices
Advanced simulation using conjoint analysis to model shopper behavior in realistic retail environments.Run market research to your audience
From quick surveys to custom research – work with our experts for actionable intelligence.Unpack consumer behavior
Know who buys what, where, how much, how often, and why with shopper intelligence.Not sure what solution you need? Let's chat.
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Price and promotion strategy case studies
Discover how leading retail and FMCG brands decode price sensitivity, test promotion effectiveness, and uncover shopper motivations.
"Working with YouGov feels like a genuine partnership. Our YouGov team takes ownership in the success of our product launches, sharing excitement when they see our new products go live. They go above and beyond by providing valuable customer insights that help us optimize our product launches."
Willeke Brokking, CMI Lead Home Care, Unilever
Meet our experts
Sharp insights from our experts
Read our latest expert-authored articles unpacking data on shopper intelligence and behavior.
Price and promotion strategy FAQs
What is the role of price in brand switching behavior?
Price is a significant factor in brand switching, particularly in competitive markets. YouGov’s solutions will show you when a price change results in competitive switching versus shifting volume within a brand portfolio or store.
How do you know the impact of a price change on your or your competitor’s performance?
YouGov’s services reveal the quantifiable volume impact of price changes – for your brand and your competitors – by monitoring real shopper responses and identifying shifts in market share, spend, penetration, and loyalty.
To what extent are shoppers willing to pay inflation increases, and does inflation change buying behavior?
This is a really important question. YouGov’s intelligence shows how and why shoppers respond to pricing increases based on inflation and adapt by buying less, downtrading, or switching brands, with variations among different shopper groups.
How do I learn which promotions are most effective?
Get the inside track with a wide range of promotional mechanisms – from price cuts and multi-buys to loyalty-based offers. YouGov’s solutions identify what promotion tactics drive the strongest results, categorized by target group, category, retailer, and beyond.
Do promotions change shopper buying behavior?
Research with YouGov helps you determine whether your promotions are impacting customer buying behavior. You’ll better understand whether they generate incremental sales, attract new buyers, or simply shift purchasing timing.
How do I learn if my promotional strategy is driving trial, loyalty, or just short-term volume?
YouGov’s pricing research differentiates between short-term volume boosts and long-term gains, showing whether promotions lead to sustained buying and loyalty or primarily attract deal seekers without lasting value.
What is the added value of my measuring my promotions?
Measuring your promotions with YouGov helps you focus your promotional budget on tactics that really move the needle for your business. Offers are assessed for profitability by considering uplift, base erosion, and shopper response, ensuring they generate real value rather than just volume.
Trust YouGov’s price and promotional solutions
FMCG and retail brands trust YouGov’s analysis because we ground our insights in reality; verified behavioral data meets attitudinal and opinion data.
