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Pricing and promotion services

Build competitive pricing strategies, evaluate promotions, and improve sales performance across your categories. YouGov’s high-quality consumer panel and customized surveys help you find the right price – and the right moment – to convert shoppers.

Shopper consumer intelligence - Price & promotion strategy - Intro

Pricing and promotion strategy service

To build a pricing strategy that boosts revenue, you need to answer some tough questions. What’s the best optimal price point for each product? How will a price change affect sales volume and profit? Who responds to promotions and why?

YouGov’s services combine robust pricing research with real shopper data to help you answer these questions and more. From conjoint analysis and perceived value studies to behavioral analytics, we tailor the approach to meet your pricing and promotional goals.​

Why

Discover the real reasons people buy

Get the full picture on purchase patterns and motivations with behavioral data that tells you who buys what, where, how much, how often, and why. Plus, attitudinal data reveals what shoppers are willing to pay, why they switch, and the impact of promotions.

How

Link your pricing strategy to real shopper behavior

Great pricing and promotional strategies are grounded in real-world behavior. Understand the impact of price changes on sales, how promotions influence shopper loyalty and penetration, and the gap between stated intent and actual behavior.

What

Pricing and promotion solutions for retail and FMCG brands

Understand what price feels ‘just right’ to shoppers. Validate pricing strategies with real shopper data by channel, brand, and retailer with shopper intelligence – whether you’re pricing a new product, optimizing a relaunch, or adjusting promotions.

Price and promotion strategy case studies

Discover how leading retail and FMCG brands decode price sensitivity, test promotion effectiveness, and uncover shopper motivations.

Unilever
PepsiCo_logo.svg
Vion
CCEP

"Working with YouGov feels like a genuine partnership. Our YouGov team takes ownership in the success of our product launches, sharing excitement when they see our new products go live. They go above and beyond by providing valuable customer insights that help us optimize our product launches."

Willeke Brokking, CMI Lead Home Care, Unilever

Voir l’étude de cas

Meet our experts

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Anna Rademacher
Global Project Manager
Angel Wong
Data Planning & Strategy Director
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Franziska Rumpel
Global Project Manager
Herbert Spanhove
Strategic Portfolio Manager

Sharp insights from our experts

Read our latest expert-authored articles unpacking data on shopper intelligence and behavior.

Price and promotion strategy FAQs

What is the role of price in brand switching behavior?

Price is a significant factor in brand switching, particularly in competitive markets. YouGov’s solutions will show you when a price change results in competitive switching versus shifting volume within a brand portfolio or store.

How do you know the impact of a price change on your or your competitor’s performance?

YouGov’s services reveal the quantifiable volume impact of price changes – for your brand and your competitors – by monitoring real shopper responses and identifying shifts in market share, spend, penetration, and loyalty.

To what extent are shoppers willing to pay inflation increases, and does inflation change buying behavior?

This is a really important question. YouGov’s intelligence shows how and why shoppers respond to pricing increases based on inflation and adapt by buying less, downtrading, or switching brands, with variations among different shopper groups.

How do I learn which promotions are most effective?

Get the inside track with a wide range of promotional mechanisms – from price cuts and multi-buys to loyalty-based offers. YouGov’s solutions identify what promotion tactics drive the strongest results, categorized by target group, category, retailer, and beyond.

Do promotions change shopper buying behavior?

Research with YouGov helps you determine whether your promotions are impacting customer buying behavior. You’ll better understand whether they generate incremental sales, attract new buyers, or simply shift purchasing timing.

How do I learn if my promotional strategy is driving trial, loyalty, or just short-term volume?

YouGov’s pricing research differentiates between short-term volume boosts and long-term gains, showing whether promotions lead to sustained buying and loyalty or primarily attract deal seekers without lasting value.

What is the added value of my measuring my promotions?

Measuring your promotions with YouGov helps you focus your promotional budget on tactics that really move the needle for your business. Offers are assessed for profitability by considering uplift, base erosion, and shopper response, ensuring they generate real value rather than just volume.

Trust YouGov’s price and promotional solutions

FMCG and retail brands trust YouGov’s analysis because we ground our insights in reality; verified behavioral data meets attitudinal and opinion data.