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YouGov AnalyzeIT

On demand, direct access to shopper panel data with powerful, flexible tools to analyze behavior, optimize strategy, and support decision-making. AnalyzeIT is YouGov’s advanced analytics platform for FMCG brands and retailers.

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Shopper - AnalyzeIT - 1

Move fast, act smart

Need customizable shopper analytics quickly? Access a wide range of analysis types in real-time with AnalyzeIT, offering in-depth insight into switching, loyalty, brand performance, and assortment. Flexible, scalable, instant – the AnalyzeIT platform is built to:

  • Provide direct access to rich, high-quality shopper data across Europe with no install needed
  • Ensure reports are delivered with no wait times
  • Offer SKU-level detail across brands, retailers, and channels
  • Integrate with YouGov’s Consumer Insights Visualizer for clear storytelling

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Shopper - AnalyzeIT - 2

Real-time premium analytics

Access high-quality household FMCG data, refreshed monthly, with detailed analytics. AnalyzeIT is an intuitive web platform is trusted by brands and retailers across 16+ European countries and is built on the reality of 60+ years of verified data.

  • Quick results, available 24/7: fast-track analysis and decision-making
  • Company or retail perspectives: say goodbye to rigid, pre-defined product or retailer aggregations
  • Generate real insights: create your analysis for genuine flexibility and development
  • Extensive evaluation: discover a treasure trove of intelligence

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Shopper - AnalyzeIT - 3

Direct access, direct advantages

Take control of your decisions and get direct access to comprehensive consumer panel data without waiting for ad hoc data cuts. AnalyzeIT allows you to select exactly what you need, when you need it, with retailer-aligned KPIs to fuel negotiations and planning.

YouGov’s extensive sample size and high granularity allows you to simulate real-world scenarios like de-listings, product launches, and market shifts.

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Why YouGov?

Benefit 1

Monthly updated shopper data across major FMCG categories.

Benefit 2

SKU, brand, and retailer-level granularity.

Benefit 3

Modules for switching, loyalty, duplication, launch tracking, and optimization.

Real brands, real results

See how the top FMCG manufacturers and retail brands have used YouGov AnalyzeIT to answer questions about brand performance, switching, shopper profiles, new buyers, launch analysis, and more.

Unilever

"Working with YouGov feels like a genuine partnership. Our YouGov team takes ownership in the success of our product launches, sharing excitement when they see our new products go live. They go above and beyond by providing valuable customer insights that help us optimize our product launches."

Willeke Brokking, CMI Lead Home Care, Unilever

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Whatever your research needs, YouGov can help

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