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Research
Market-leading research from intelligence you can trust, from the most quoted research group in the world. Get the credible, in-depth and accurate research you need – with exceptional speed – to make more impactful business decisions, every time.
Surveys: Serviced
Quick-turnaround, researcher-supported omnibus and targeted Field & Tab research.Custom Research
Bespoke market research with end-to-end expert support.Custom Trackers
Dynamic, integrated performance monitoring for your brand.Re-Contact
Targeted surveys pushed to particular respondents to dig deeper.Qualitative Research
Identify what really matters, in the real words of your customers and audience.Social Change Monitor
Understand how social change is affecting your customers.Reputation & Business Research
Stakeholder measurement, corporate comms evaluation and business thought leadership.Education, Family & Youth
Understand parents, children, educators and youth.YouGov Blue
Custom Research division for progressive and Democratic US clients.Not sure what solution you need? Let's chat.
Book a callAudience intelligence
Build the most complete picture of your customers lives with unparalleled precision. With millions of consumer data points, get a truly 360° view of your audience to enable innovative strategies, ground-breaking campaigns, and more successful products.
YouGov Profiles
Discover our flagship audience tool: deep audience understandingCategoryView
Brand, industry, and audience tracking.YouGov Behavioral
Unlock verified, permissioned online behavioral data.Audience data
Meet objectives with addressable audiences available for ad targeting.Re-Contact
Targeted surveys pushed to particular respondents to dig deeper.Profiles Lite
Get an accurate, FREE overview of your target audience.Global Fan Profiles
Deep audience understanding on the make-up, attitudes and behaviors of sports & esports fans.Global Travel Profiles
Understand current sentiment and attitudes towards travel.Behavioral: Banking & Transactions
Verified financial data on spending in your market.Behavioral: Online Search and Social
Powerful social tracking of consumer reactions, sector insights, brand affinities and more.Behavioral: Media Consumption
First ever streaming SVOD & AVOD data; what users want from binge rate to retention.Not sure what solution you need? Let's chat.
Book a callBrands tracking & measurement
The most powerful way to measure brands and campaigns - daily. Access all the brand health metrics you need across every stage of the marketing funnel. Measure the impact of your campaigns – as they happen, and over time.
YouGov BrandIndex
Discover our flagship tool: daily brand and competitor tracking across 16 metrics.CategoryView
Brand, industry, and audience tracking.Custom Trackers
Dynamic, integrated performance monitoring for your brand.BrandIndex Lite
Get a clear, FREE snapshot of brand performance, based on YouGov BrandIndex’s Buzz metric.Behavioral: Media Consumption
First ever streaming SVOD & AVOD data; what users want from binge rate to retention.Behavioral: Online Search and Social
Powerful social tracking of consumer reactions, sector insights, brand affinities and more.CharityIndex
From donor intent to belief in your cause, track perception with CharityIndex.DestinationIndex
Track public perception of the world’s most popular travel hotspots.GameIndex
Daily video game franchise and publisher brand tracking.Sports & esports brand tracking
Daily tracking of major sports properties to improve awareness, consideration, loyalty and more.FootballIndex
Always-on tracking of major football teams to shape strategy.TeamIndex
Tracking major sports teams in a live interactive platform.Sports solutions
Champion-level international intelligence.Not sure what solution you need? Let's chat.
Book a callMedia strategy & campaigns
Supercharge advertising with precision audience intelligence and campaign measurement.
Audience data
Meet objectives with addressable audiences available for ad targeting.Custom Trackers
Dynamic, integrated performance monitoring for your brand.Behavioral: Media Consumption
First ever streaming SVOD & AVOD data; what users want from binge rate to retention.Behavioral: Online Search and Social
Powerful social tracking of consumer reactions, sector insights, brand affinities and more.Not sure what solution you need? Let's chat.
Book a callShopper intelligence
Know who buys what, where, how much, how often, and why (not). We help the world’s best FMCG & Retail brands deliver superior customer experiences at every stage of the shopper journey. Access our wealth of expertise and quality consumer panel data.
Why2Buy
Uncover the motivations and barriers behind FMCG purchases to effectively reach shoppers.Product Edge
Maximize brand impact by integrating behavioral data into your product testing.Category Purchase Drivers
Identify the main levers to unlock value potential for your category.Category Purchase Tree
Optimize your shelves to streamline shopper choices and boost revenue.Price fluctuations
Our consumer market intelligence keeps you up to date on local channel dynamics so you can make the right strategic decisions.Retailer Perception Monitor
Define the position of retailers in the market to assess potential threats and outpace competitors.Out-of-Home Shopper Tracker
Discover how people eat and drink beyond the home; data designed for the food service industry.Touchpoint Planner
Focus on the right shopper touchpoints to achieve your marketing goals and increase ROI of your marketing investments.Paint a Picture
By bringing together all relevant dimensions we provide an integrated, 360° view of your target group.Shopper media solutions
Make smart decisions tailored to target shopper groups, from campaign planning to activation and evaluation.Not sure what solution you need? Let's chat.
Book a callBehavioral data
Verified online consumer behavior data.
YouGov Behavioral
Unlock verified, permissioned online behavioral data.Behavioral: Online Search and Social
Powerful social tracking of consumer reactions, sector insights, brand affinities and more.Behavioral: Banking & Transactions
Verified financial data on spending in your market.Behavioral: Media Consumption
First ever streaming SVOD & AVOD data; what users want from binge rate to retention.Not sure what solution you need? Let's chat.
Book a callSector solutions
Unlock the latest industry insights and identify opportunities for your business with our sector-specific solutions.
Automotive CategoryView
Brand, audience, and sector insights for the automotive market.Beer & Hard Seltzers CategoryView
Brand, audience, and sector insights for beer & hard seltzer sector.Global Travel Profiles
Understand current sentiment and attitudes towards travel.Global Fan Profiles
Deep audience understanding on the make-up, attitudes and behaviors of sports & esports fans.CharityIndex
From donor intent to belief in your cause, track perception with CharityIndex.DestinationIndex
Track public perception of the world’s most popular travel hotspots.Behavioral: Media Consumption
First ever streaming SVOD & AVOD data; what users want from binge rate to retention.Not sure what solution you need? Let's chat.
Book a callReal stories, real impact
YouGov solutions help the world's most recognized brands, media owners and agencies research reality, using the biggest, most connected proprietary panel.
“With YouGov’s rapid pre-test capabilities we are able to gain a valuable understanding of consumer sentiment so we can make data-informed, strategic marketing decisions before the ad launches on TV.”
Clare White, Head of Marketing Communications
Trust YouGov with your research
You can get access to real-world data and market research expertise, powered by reality – from real people, in real time. Insights that help you make better strategic decisions.
