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Are you detached from reality when it comes to your audience’s views? We’ll help you face facts, with powerful products to meet every research need. Shape your strategy, boost your sales, and redefine your industry with game-changing data.

Shopper intelligence

Know who buys what, where, how much, how often, and why (not). We help the world’s best FMCG & Retail brands deliver superior customer experiences at every stage of the shopper journey. Access our wealth of expertise and quality consumer panel data.

Why2Buy

Uncover the motivations and barriers behind FMCG purchases to effectively reach shoppers.

AnalyzeIT

Customizable shopper analytics in an advanced intuitive web platform for FMCG brands and retailers.

Category Purchase Drivers

Identify the main levers to unlock value potential for your category.

Category Purchase Tree

Optimize your shelves to streamline shopper choices and boost revenue.

Choices

Advanced simulation using conjoint analysis to model shopper behavior in realistic retail environments.

Consumer Insights Visualizer

Live dashboards built from high-quality shopper panel data, bringing data to life.

Nonfood FMCG Panel

Understand who buys what, where, and how much across 20,000+ German households.

Out-of-Home Shopper Tracker

Discover how people eat and drink beyond the home; data designed for the food service industry.

Paint a Picture

By bringing together all relevant dimensions we provide an integrated, 360° view of your target group.

Penetration Growth Driver

Better recruit and retain shoppers by knowing the drivers of penetration.

Price fluctuations

Our consumer market intelligence keeps you up to date on local channel dynamics so you can make the right strategic decisions.

Product Edge

Maximize brand impact by integrating behavioral data into your product testing.

Retailer Perception Monitor

Define the position of retailers in the market to assess potential threats and outpace competitors.

Shopper Media Solutions

Make smart decisions tailored to target shopper groups, from campaign planning to activation and evaluation.

Shopper Medical Solutions

Uncover the reasons why people buy health products; over the counter, prescription, or self-medication.

Shopper Segmentation

Segment shoppers by demographics, behavior, and attitudes.

SimIT Web

Find real growth opportunities with precision intelligence for retailers, channels, categories, and brands.

Touchpoint Planner

Focus on the right shopper touchpoints to achieve your marketing goals and increase ROI of your marketing investments.

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Real stories, real impact

YouGov solutions help the world's most recognized brands, media owners and agencies research reality, using the biggest, most connected proprietary panel.

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“With YouGov’s rapid pre-test capabilities we are able to gain a valuable understanding of consumer sentiment so we can make data-informed, strategic marketing decisions before the ad launches on TV.”

Clare White, Head of Marketing Communications 

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You can get access to real-world data and market research expertise, powered by reality – from real people, in real time. Insights that help you make better strategic decisions.