
Stay on the pulse
Understand what users stream, when – from people who listen to rock music on a Tuesday to those who have re-watched Emily in Paris.
Backed by 160,000 activated accounts and the ability to connect to YouGov’s panel of 29 million+ registered members, you can:
- Monitor streaming behavior, season retention trends and episodic drop-off rates by cross-referencing audience viewership between different services.
- Enhance self-reported survey data with verified user actions and easily segment for granular consumer-level intelligence.
- Drill down and target your advertising on a one-to-one level, with unrivalled seed marketing opportunities.
- Target and re-contact specific respondents to get a deeper understanding of their actions and attitudes.
- Benchmark and compare all titles to each other, across broadcast, linear and cable formats.