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Stay on the pulse
Understand what users stream, when – from people who listen to rock music on a Tuesday to those who have re-watched Emily in Paris.
Backed by 160,000 activated accounts and the ability to connect to YouGov’s panel of 30 million+ registered members, you can:
- Monitor streaming behavior, season retention trends and episodic drop-off rates by cross-referencing audience viewership between different services.
- Enhance self-reported survey data with verified user actions and easily segment for granular consumer-level intelligence.
- Drill down and target your advertising on a one-to-one level, with unrivalled seed marketing opportunities.
- Target and re-contact specific respondents to get a deeper understanding of their actions and attitudes.
- Benchmark and compare all titles to each other, across broadcast, linear and cable formats.
Next-level streaming intelligence
Zero-party data
Cross platform, cross device
Unique metrics
FAQs
Where can I find robust data on streaming viewership habits?
YouGov Profiles and YouGov Behavioral contain detailed data on streaming service usage, content preferences, platform subscriptions, and viewing behaviors. Our research tracks the evolving streaming landscape and media consumption of all audiences, measuring platform loyalty, content discovery patterns, and competitive dynamics across entertainment platforms.