
Brand health and reputation tracking
Monitor your brand and competitors with best-in-class intelligence. Supplement regular tracking with bespoke focused modules to dive deeper into key brand drivers.
Get bespoke and comprehensive data, designed and delivered by our research experts using re-contact-based methodology.

Campaign effectiveness tracking
Measure campaign effectiveness with multiple solutions – from emotional response to multi-channel brand and ad perception.
Transform your communication strategy and inform channel investment.

Satisfaction tracking
Identify and diagnose the true pain points of customer experience. Enhance customer advocacy at overall relationship and transactional levels.
Get ahead of your competitors with market-wide performance measurement.
Unlock your competitive advantage
Consumer-led
Insight driven
Our connected data
Why YouGov?
Take a note from the businesses who know their brand.





“YouGov's brand tracking let us quickly, accurately and objectively show the positive brand impact that our FIFA World Cup advertising partners obtained.”
- Dan Urban, Vice President of Ad Sales Research, FOX Sports