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Bring your research to life
Get actionable insights from our award-winning research team who can do it all; from sample framing to questionnaire design, complex analysis to hard-hitting presentations with a clear narrative.
Whatever your research expertise, we can deliver to your business. Our team can leverage both quantitative and qualitative methods to get you the insights you need. Get always-on access to your unique results on our innovative platform for your own savvy analysis, or receive bespoke reports designed to dazzle.
Actionable, reliable insights
- Unrivaled accuracy – our innovative sampling approach, leveraging proprietary panels in 55+ markets, is independently ranked as “consistently outperforming competitors on accuracy”
- Award-winning talent – YouGov experts named “Best Research Partner” by multiple market-leading companies
- Connected solutions – connect custom insights with audience intelligence for audience portraits with extraordinary granularity
Combine the most accurate data with market-leading technology and expertise. Shape your strategy with flexible solutions; industry and sector-specific deep dives for actionable research insights that help grow your brand.
Level-up your strategy
Drive your business growth with our full suite of quantitative and qualitative research:
- Monitor brand health with actionable tracking
- Uncover precision tactics to recruit, retain and upsell customers, using targeting and segmentation
- Understand buyer journeys to detect potential for new conversions
- Assess new concept/product performance to identify winning opportunities
- Position & message your business for success using analytic techniques like driver & best-worst choice
- Identify best ways to price, promote and expand your offering with our advanced optimization approaches
Tailored custom research solutions you can trust
29 million+ panel members
Expertise and accuracy
Unique results
Why YouGov?
We're trusted by the world’s biggest brands to delve deeper. Here's how we do it.
“YouGov has created a dashboard solution that is super intuitive and user friendly. It has become an essential tool for everyone in the marketing department, at all stages of the campaign funnel.”
Ann-Kristin Foss, International Marketing & Brand Manager
