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Discover how Discord gamers differ from the broader gaming population in engagement, identity, platform preference, and purchase intent, using YouGov Profiles data. 
Which restaurant brands come out on top among American adults who go out to eat? 
Which restaurant brands come out on top among Canadian adults who go out to eat? 
The U.S.'s war with Iran remains unpopular, inflation is Americans' most important political issue, and bipartisan majorities say they pay too much in taxes 
A majority of Americans say they spend too much in taxes and about half think proposed military spending for next year is too high 
The share of Americans who approve of Trump bounced up from last week's second-term low, but remains very low as Americans increasingly worry about inflation 
A majority of Americans oppose the U.S. war with Iran, and most oppose sending U.S. ground troops there 
Johnny’s BBQ Buddies tripled its buyer base within a year, secured a strong foothold in the BBQ category, and unlocked a new segment of trend-driven shoppers. 
Gen Z spend more time on social media than older adults, with 41% using it for over two hours daily. They are also more likely to follow influencers and discover new products through them. 
Priority Partnerships research establishes thought leadership in youth sports sponsorships, delivering data-driven insights on parent engagement, ROI, and brand growth.
Only about one-third of Americans think most or all humans are monogamous by nature. Republicans are more likely than Democrats to believe all or most people are monogamous by nature 
It's the first time since right before Trump took office in January 2025 that congressional Democrats have had a higher net favorability than congressional Republicans. 
Men are 12 points more likely to describe themselves as hawks than to say they believe the military should be used frequently without the hawk label (25% vs. 13%) 
Examining whether success in the Winter Olympics 2026 led to an uptick in NHL fan consideration in the U.S., based on recent YouGov data. 
Trump net job approval drops to a record low, most Americans oppose sending ground troops to Iran, and Republicans get more blame than Democrats for the partial shutdown 
More Americans say that Congress should fund the government without funding ICE than say that ICE funding should be included 
The U.S. war with Iran is unpopular and becoming more unpopular as it continues, and few Americans support deploying ground troops to the conflict 
Donald Trump's net job approval has dropped to a record low amid eroding support from Trump's core supporters 
This webinar explores what the new consumer squeeze means for financial services brands, and for anyone tracking broader consumer demand. Register today. 
35% of Americans are aging preventers, actively trying to slow aging. This group drives the highest engagement and spend in the anti-aging market. 