Explore how affluent travelers spend, where they go, and what they value. Insights on travel behavior, destination preferences, and key trends. 

About half (52%) of Americans say they would favor the U.S. sending astronauts to Mars; 19% would oppose this and 29% are not sure. 

Americans as a whole favor Republicans by 8 points to handle crime, and Democrats by 21 points to handle health care 

Only 7% of American say that partisan gerrymandering should be allowed. Overwhelming majorities of Democrats (74%), Independents (70%), and Republicans (69%) say it should not be allowed 

Only 18% of Americans strongly approve of Trump's job performance, a record low for his second term, and down from 34% at the start of his term 

Donald Trump is near record-low job approval, most Americans say partisan gerrymandering should not be allowed, and Democrats lead the race for Congress 

Live at HumanX, Taylor Lorenz and Gina King join Reality checks with Brian Reitz, to discuss AI adoption, why Americans use AI, agentic shopping, and more. 

Conservatives are more likely than liberals to agree with almost all of Palantir's 22 statements. But liberals are still more likely to agree than disagree with a majority. 

How YouGov's panelist-first approach - from recruitment to redemption - drives data quality, trust and long-term engagement. 

Hoka is gaining ground among sneaker buyers in the U.S. Here’s what’s driving its growth and what still holds it back. 

Republicans are 13 points more likely to say the U.S. should help allies when first asked about the U.S. receiving help. Democrats do not show such an effect. 

Exploring how U.S. consumers are managing their money in 2026, from saving and borrowing to investing. We also reveal financial outlooks of all Americans. 

Pope Leo XIV's views on the Iran war have more support among Americans than do Trump's, and most Americans want the U.S. to make a deal to end the war with Iran as quickly as possible 

There is widespread sympathy with Ukraine in its war with Russia, and majority support for providing Ukraine with the same or increased military support 

Most Americans say the U.S. should make a deal to end the war as quickly as possible, though few think the U.S. and Iran will reach such an agreement in the next two weeks 

More Americans like Pope Leo XIV than like either Donald Trump or JD Vance, and more back the pope over the president and vice president in their dispute over the Iran war. 

How Oscar Piastri’s absence and return impacted F1 sponsorship visibility, with insights from Mastercard’s exposure at Australia vs Japan GP. 

Men support spending on space missions by a margin of greater than two to one (57% vs. 23%), while women are evenly divided (39% vs. 36%). 

Support is highest among Democrats (75% vs. 15% oppose), but Independents (54% vs. 26%) and Republicans (50% vs. 43%) are also more likely to support than oppose legalization 

YouGov experts will reveal America’s top-rated auto brands, based on surveys of 29,000+ consumers. Register today. 
