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International A new YouGov survey explores Americans’ confidence in their capability to undertake tasks such as passing the U.S. citizenship test, performing CPR, and surviving a week in the wilderness. 
A new YouGov survey explores how Americans are using AI and what tasks they would be willing to let AI take on at work, with their children, and in other areas of life including transportation, personal finance, and elsewhere in their personal lives. 
At the 250th anniversary of the 1776 Declaration of Independence, Americans are united in viewing independence as a good thing — but divided over what, exactly, the American Revolution means. 
Ahead of the 250th anniversary of the United States, YouGov asked Americans to reflect on the country’s history, values, and most prominent figures. 
New YouGov Profiles data shows beer is America's most commonly consumed alcohol type and reveals how people who drink beer most often discover new alcoholic beverages. 
New YouGov Profiles data shows 36% of Americans who drink are consuming less alcohol than a year ago. Reduced desire to drink, health concerns and cost are the top reasons. 
Understanding how sports fans feel about attending live sporting events 
Half of Americans support eliminating health insurance companies, and more Independents say the Republican Party is too extreme than say the Democratic Party is 
Americans' opinions of both congressional Democrats and congressional Republicans have improved. The two parties in Congress are now viewed negatively at about the same level 
Only 8% of Americans would describe themselves as socialists, but many policy proposals championed by democratic socialists draw significant support from Americans 
Discover YouGov data insights into the impact of influencer marketing on product discovery in the U.S. in 2026, including how this shifts based on generation. 
The next generation of AI depends on trusted human data. Explore why sophisticated AI systems require reliable signals about real human behavior and how YouGov is building human intelligence infrastructure for AI workflows. 
A new survey explores how Americans feel about their own levels of patriotism, how they define patriotism, and which political party they believe is more patriotic. 
Americans continue to rely on a wide variety of sources to stay informed, but trust in those sources remains uneven and shaped by politics. 
Could Dove Men+Care’s FIFA World Cup push be turning fan attention into brand usage? YouGov BrandIndex data suggests early momentum. 
YouGov data reveals how Americans of different generations buy white goods and domestic appliances, from Gen Z's reliance on reviews to older consumers' trust in brands. 
Only one-quarter of Americans say the U.S. won the war in Iran, few Democrats or Republicans want their party to move to the center, and more 
Americans are more likely to say the Democratic Party should move to the right and that the Republican Party should move to the left than to want moves in the opposite directions — but members of those parties feel differently
Americans are eager to end the war with Iran and generally favor several of the provisions included in a proposed peace agreement, but views on the overall deal are divided 
YouGov Sport analysis reveals how audience reach, sponsor exposure, social buzz and fan sentiment shaped the commercial impact of the 2026 Champions League final. 