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FIFA Women's World Cup 2023 Coverage
FIFA Women's World Cup 2023 Coverage
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Beer & Hard Seltzer CategoryView | Industry & brand tracking
Combine brand, audience, and sector insights with CategoryView. Powerful brand and audience tracking to drive brand growth for the beer & hard seltzer sector.
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YouGov CategoryView | Brand Tracking Product Demo
Stay competitive, spot trends early, and make smarter brand & marketing decisions with YouGov CategoryView - a brand tracking solution built for your industry.
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Automotive CategoryView | Brand Tracking for the Auto Sector
Combine brand, audience, and sector insights with Automotive CategoryView. Powerful brand and audience tracking for the automotive sector.
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Financial Services CategoryView | Brand & industry tracking
Combine brand, audience, and sector insights with Financial Services CategoryView. Powerful brand and audience tracking for the financial services sector.
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Shopper Perspectives webinar series
Unpack the forces defining FMCG today - join YouGov's three-part webinar series on shopper needs and trends, sustainability, and health.
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Trend Reality 2025: from signals to strategy
Our new Trend Reality​ report uncovers 200+ shopper trends with clear insights, impact scores, and expert views to turn signals into strategy
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Brand footprint - Valuable insights into regional preferences and market dynamics
Find out how your brand stacks up against the competition in the European FMCG landscape in the Brand Footprint Europe Report 2024.
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YouGov Why2Buy Customized Shopper Surveys for FMCG Purchases
Understand what drives and motivates shoppers in their purchasing decisions with YouGov Why2Buy. Accurate insights from our quality consumer panel.
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YouGov Shopper Segmentation: Enhance Potential And Sales
Segment shoppers by demographics, behavior, and attitudes with YouGov’s Shopper Segmentation and develop precise strategies to maximize growth potential.
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YouGov Shopper Medical Solutions OTC Purchasing Intelligence
YouGov’s Shopper Medical Solutions panel uncovers the reasons why people buy health products, whether it’s over the counter, prescription, or self-medication.
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YouGov SimIT Web: Identify Growth Opportunities & Potential
YouGov SimIT Web unlocks growth potential with actionable insights for category managers. Discover opportunities to drive effective business expansion.
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YouGov Nonfood FMCG Panel: Analyze Shopping Behavior Germany
YouGov’s Nonfood FMCG Panel analyzes 20,000+ German households to understand who buys what, where, and how much across six categories, from healthcare to home.
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YouGov Penetration Growth Driver: Recruit & Retain Shoppers
Make an impact with Penetration Growth Driver to maximize penetration growth by discovering the drivers that contribute to shopper recruitment & retention.
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YouGov Consumer Insights Visualizer: Shopper Behavior Dashboard
YouGov Consumer Insights Visualizer delivers live dashboards built from high-quality shopper panel data, integrating insights faster and bringing data to life.
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YouGov Shopper Media Solutions Using Real Shopper Insights
Shopper Media Solutions for smarter decisions on campaign planning & evaluation – including Shopper Audience Activation, Media Portrait & Hybrid Mix Modelling.
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YouGov Choices: Understand Shopper Preferences & Decisions
YouGov Choices helps brand & category managers simulate shopper behavior using product & price scenarios, unlocking deep insights into consumer decisions.
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YouGov AnalyzeIT: Advanced Analytics Platform FMCG Brands
YouGov AnalyzeIT: always-on analysis & in-depth FMCG insights into switching, loyalty, brand performance, & assortment in one intuitive web platform.
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Olympic Games Paris 2024 – Key consumer insights
Discover crucial consumer insights and analysis related to the Olympic Games Paris 2024. Explore how the event impacts consumer behavior, preferences, and market trends.
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Reality checks with Brian Reitz
Reality checks is a talk show where marketers & experts ask Americans anything - then face the truth with real survey data & surprising public opinions.
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2,005 results found results
Most consumers have car insurance – and most are satisfied with it
Car insurance is one of the most commonly held insurance products in the US. According to YouGov Profiles, 71% of consumers own an auto insurance policy — second only to health insurance (80%). By comparison, fewer hold homeowners (42%) or life insurance (39%).
car insurance
Article   |   Oct 7, 2025
[Webinar] Beauty standards: America's top personal care brands revealed
Webinar exploring top-ranked personal care brands and emerging favorites, while unpacking the key factors driving consumer choice nationwide. Register today.
Girl applying lotions on face image
Article   |   Sep 25, 2025
Workplace reputation check: the top brands Americans want to work for in 2025 overall and by sector
Discover the top companies Americans most want to work for in 2025, ranked by overall workplace reputation and across key sectors — from tech and retail to travel and finance — based on daily YouGov BrandIndex data.
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Article   |   Sep 19, 2025
What drives Americans' streaming choices in 2025
Nearly half of Americans changed their streaming subscriptions in the past six months. Discover if price, content variety, and convenience shape how US adults manage their streaming services, according to new YouGov data.
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Article   |   Sep 18, 2025
Do students want their phones during school? [ft. DoSomething Strategic]
The 16th episode of Reality checks with Brian Reitz features Max Steinman from DoSomething Strategic, exploring a survey of 600 US teens about cellphone usage.
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Article   |   Sep 15, 2025
The most-streamed TV in the US, July 2025: Untamed, Sullivan’s Crossing, and Animal Kingdom
Discover the most-streamed TV shows in the US for July 2025, led by Netflix hits Untamed and Sullivan’s Crossing, alongside returning favorite Animal Kingdom. See viewership trends, engagement insights, and how platforms like Netflix and Prime Video performed.
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Article   |   Sep 15, 2025
Do Americans trust driverless taxis and autonomous vehicles?
New YouGov data shows Americans remain skeptical of driverless taxis, with 74% expressing little to no trust in autonomous vehicles.
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Article   |   Sep 15, 2025
Inside supplement habits – what Americans are buying and why they hesitate
Data reveals strong interest in supplements like probiotics, turmeric and ashwagandha, but price and trust concerns limit purchase.
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Article   |   Sep 15, 2025
Tech adoption and literacy in America – What marketers need to know
Half of Americans wait before buying tech, while younger and higher-income adults lead as early adopters.
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Article   |   Sep 15, 2025
YouGov Behavioral: Top Film & TV (US & UK, August 2025)
Leveraging YouGov Behavioral’s insights into online demand, this report recaps the movies and TV shows that generated the most online engagement in August.
Woman watching streaming television
Report   |   Sep 12, 2025
McDonald’s Stance on Minimum Wage and Tipping Aligns With the American Public
McDonald’s challenges the tipped wage system as new YouGov polling shows strong bipartisan support for fair pay and reevaluating tipping practices.
Photo by McDonald´s
Article   |   Sep 11, 2025
Canada Advertisers of the Month for August 2025: American Eagle, IKEA, and Old Spice
American Eagle, IKEA, and Old Spice are Canada’s top August 2025 advertisers, each achieving notable Ad Awareness gains tracked by YouGov BrandIndex.
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Article   |   Sep 11, 2025
US Advertisers of the Month for August 2025: American Eagle, NFL Network, and Head & Shoulders
American Eagle, NFL Network, and Head & Shoulders are August 2025’s top U.S. advertisers, each recording major Ad Awareness gains per YouGov BrandIndex.
Photo by efks
Article   |   Sep 11, 2025
What Americans think about saving, budgeting, and debt in 2025
YouGov data shows Americans are more cautious with money in 2025, yet many still feel financially insecure.
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Article   |   Sep 11, 2025
[Webinar] America’s Black Friday & Cyber Monday outlook
Webinar exploring Black Friday & Cyber Monday consumers' choices and attitudes. Register today.
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Article   |   Sep 10, 2025
US Biggest Brand Movers - September 2025
See the top 10 brands that have recently registered statistically significant increases in consumer perception in the US.
Smiling women creating a heart with their hands
Article   |   Sep 8, 2025
Will robots make their way into sport?
Will we see robots make their way into sport, and what would that look like? Analyzing US sports fan sentiment on robot athletes and leagues
Football fans cheering
Article   |   Sep 8, 2025
Americans push back on Cracker Barrel’s logo rebrand: news survey
In a survey of 1,000 U.S. adults, nearly two-thirds (65%) said they were aware of the logo change, and more than three-quarters (76%) said they preferred the old design. Just 23% viewed the rebrand positively, while 38% disliked it, signaling broad consumer resistance.
cracker barrel
Article   |   Aug 27, 2025
U.S. Embraces Global Game: FIFA Club World Cup Success Builds Buzz for 2026
Can the Club World Cup redefine itself as a competitive, globally relevant spectacle? YouGov takes a look at how possible this is.
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Article   |   Aug 21, 2025
How fuel loyalty programs fare among American drivers
Two-thirds of US drivers belong to fuel loyalty programs, with Costco, Kroger and Shell leading while in-store perks drive added value.
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Article   |   Aug 21, 2025
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