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International See which clothing brands appeal most to brand-conscious US shoppers and how their age, income, spending and priorities differ from price-led buyers. 
YouGov BrandIndex data shows the insurer’s new campaign and rebrand aligns with a rise in Ad Awareness and Consideration among younger U.S. adults. 
YouGov data shows Americans in households with an EV as their primary vehicle are more likely to embrace new technology and own smart home appliances. 
Only one-third (33%) of Americans strongly or somewhat approve of how Donald Trump is handling his job as president, his lowest job approval ever. 
A majority (79%) of Americans say vaccines are very or somewhat safe, including 94% of Democrats, 75% of Independents, and 69% of Republicans. 
41% say only those who have committed serious crimes should be deported, and 29% say most should be deported, with exceptions such as for those married to Americans 
With 33% approval and 62% disapproval, Donald Trump's net job approval is -29, the lowest he has ever received. 
Understanding which hotel brands are leading across key measures of traveler intent and brand perception. 
YouGov BrandIndex reveals the water brands Gen Z Americans consider most, led by Aquafina, and which brands over-index with Gen Z versus older generations. 
See how EHI and YouGov Shopper mapped 11 communication channels across 8 shopper segments to build the Channel Relevance Atlas 2026 for retail media planning.
Discover which brands are recording the greatest growth in word of mouth marketing in the U.S., based on YouGov BrandIndex data analysis and insights. 
65% of adults 65+ haven’t been to a movie theater in the past year, compared to 24% of 18- to 29-year-olds. 
Vinyl record players are among the old technologies that former users are most likely to want back, while hardly anyone misses dial-up internet service. 
YouGov's U.S. AI brand rankings uncovers which tools U.S. consumers prefer, which brands gained ground from February to July 
Registered voters in swing districts prefer Democrats to Republicans for Congress, and politics, more than gender, shapes Americans' views on feminism. 
Nearly half (46%) say the country has not gone far enough in promoting gender equality, compared with 17% who think it has gone too far; 37% say it has been about right. 
Among voters living in swing districts with incumbent Republicans, only 33% view their representative favorably and 49% view them unfavorably — a net of -16. 
52% say AI is better at thinking than Donald Trump and 19% say AI is worse. Americans come to a similar conclusion about AI and Joe Biden (51% vs. 17%). 
New YouGov Profiles data explores how U.S. men and women differ in shopping attitudes, product discovery, online versus in-store shopping, and loyalty program participation. 
Which brands are growing fastest among Gen Z in the U.S.? Explore the latest rankings based on increase in Consideration among Gen Z. 