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Built on fresh survey data, this webinar explores the realities of sport tourism in North America, set against global benchmarks from 17 international markets. 
Who’s behind the “TikTok made me buy it” trend? We explore the demographics of social media-driven shoppers and the beauty brands winning their attention. 
Women are far more likely than men to say they are the person with primary responsibility for most common chores. 
Messaging now replaces many phone calls for 68% of Americans, while AI features in messaging apps see limited uptake, according to new 2026 survey data from YouGov. 
Who is traveling for sport, what motivates them, and what barriers stand in their way? 
Majorities of Americans want lower tariffs, most Independents disapprove of Trump, few Americans think Ukraine is winning, most Americans think U.S. military action against Iran is likely, and Americans are divided about the state of race relations 
Americans are more likely to say that growing diversity makes the U.S. a better place to live than to say it makes the country worse. They're also more likely to say that racism is a big problem today than to say it's either a small problem or not a problem 
About half of Americans disapprove of President Donald Trump's handling of the situation in Iran. A majority of Americans are unsure what the outcome of protests in the country will be 
Four years after Russia's invasion of Ukraine, most Americans side with Ukraine in the war. But few Americans think Ukraine is winning and Americans are split over how much military aid the U.S. should provide Ukraine 
Far more Americans disapprove of Trump's job performance than approve of it, as has been the case for most of his second term. Democrats maintain a lead over Republicans in preference for the 2026 midterms 
Majorities of Americans approve of the Supreme Court's decision to strike down many of the tariffs Donald Trump imposed and think presidents should not be able to impose tariffs without congressional approval 
60% of Americans approve of the Supreme Court striking down Trump's tariffs, and 23% disapprove. 
YouGov delivered a bespoke global market sizing model that quantified netball participation worldwide, providing credible figures to support World Netball’s Olympic bid.
Budweiser tops YouGov’s 2026 Super Bowl ad rankings with the highest Advertiser Impact Score. See which brands excelled in Ad Awareness, Buzz and Consideration. 
Built on fresh survey data, this webinar explores the realities of sport tourism in North America, set against global benchmarks from 17 international markets.
Discover how AI makes it possible to amplify what people are really saying, preserving the nuance and authenticity of human insight. Register today for the webinar. 
When TrumpRx is not mentioned by name, a majority (57%) of Americans somewhat or strongly approve of the new website; only 19% say they disapprove of it. When the name TrumpRx is mentioned, opinions are more closely divided. 
Majorities of Americans approve of ending the immigration enforcement surge in Minnesota, disapprove of Trump and his handling of the Epstein investigation, and say AI will reduce the number of jobs in the U.S. Plus: the 2026 midterms, climate change, and Super Bowl halftime shows 
Around half of Americans watched this year's Super Bowl, and while many enjoyed the game, an even larger share of those who watched the Bad Bunny halftime show rated the show highly 
Majorities say the U.S. should do more to address climate change, should increase or keep current environmental regulations, and should use more solar and wind energy 