Few swing voters value a Trump-endorsed candidate, Republicans are turning against Canada, and nearly two-thirds of Americans oppose data center construction in their community 
About half (51%) of Americans say that the construction of new data centers is a bad thing for the country. Only 20% say it is a good thing 
In recent years, a growing minority of Americans have come to view Canada as unfriendly to the U.S. and growing negativity towards Canada has largely been driven by Republicans 
Democrats continue to have an edge over Republicans in vote intent for the November elections for U.S. Congress, especially among likely voters 
Among Americans who are in romantic relationships, 27% say they and their romantic partner completely agree about politics. 
Uncovering the league sponsorships having the most positive impact on sponsor brands purchase funnel. Top 10 rankings for the NFL, MLB, NFL, NHL, MLS, and more. 
Understanding which hotel brands are leading across key measures of traveler intent and brand perception. 
The second article in YouGov’s U.S. hotel rankings 2026 series looks at how hotel brand consideration varies by generation, with additional audience context. 
Democrats are more likely than Republicans to say Muslims have been treated worse than people of other religions in the U.S. since the Sept. 11 attacks (72% vs. 28%). 
United, American and Delta lead gains in airline Value perceptions even as U.S. airfares climb, according to new YouGov BrandIndex data. 
Papa Johns is betting on a turnaround. See how its U.S. brand health compares with the pizza industry on quality, value, satisfaction and more. 
New YouGov data shows nearly half of U.S. social media users expect paid subscriptions to grow, with professional users and content creators far more open to paying than personal users. 
Most Americans say board games and science kits are suitable for both boys and girls, but many say action figures are only for boys and dolls only for girls. 
The second article in YouGov’s U.S. AI brand rankings looks at how AI platform Preference varies by generation. 
As Under Armour pulls back on discounts, YouGov data explores whether its consumer profile and brand perceptions can support a more premium position. 
Understanding who plays fantasy football in the US, what drives the interest, and how engaged fantasy football players are in their leagues and the NFL. 
New polling on the 2026 congressional elections, support for data centers, "woke" and "anti-woke" identity, and more. 
60% of Americans say they often or sometimes avoid saying what they believe because others might find it offensive 
Only 24% of Americans say the construction of new data centers is very or somewhat good for the country, while 47% say it's bad. 
Democrats continue to lead in the race for Congress. 46% of registered voters say they will vote for the Democratic Party candidate in their district and 40% plan to vote for a Republican Party candidate. 