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Which brands are growing fastest in the U.S.? Explore the latest rankings based on consumer perception, brand health, and purchase intent. 
YouGov data suggests, Etsy's Ad Awareness and Attention scores increased following its “Celebrate Being Human” campaign launch. 
Exploring the impact that podcast ads have on their audience and how video podcast watchers differ from audio podcast listeners. 
93% of Americans say they've played Monopoly before, while 49% have played Risk and 19% have played Catan. 
Exploring the FIFA World Cup 2026, its connections to politics, and the obligations the host nations have when putting the tournament on. 
Explore how higher-income Americans differ in their grocery shopping habits, supermarket preferences, and weekly grocery spending. 
A record 63% of Americans disapprove of how Donald Trump is handling the economy, and two-thirds of Americans think Trump has been ineffective in negotiations with Iran 
Most Americans think the war in Iran is not close to an end. The share of Americans who believe the war will last for another year or more has increased in the past few months 
57% of Americans say the economy is getting worse, fewer than in recent weeks but still above the norm from the last four years. Only 14% say the economy is getting better 
Discover which brands are recording the greatest growth in word of mouth marketing in the U.S., based on YouGov BrandIndex data analysis and insights. 
Only 26% of Americans say they have achieved the American Dream, while 31% think they'll never achieve it. 
New YouGov data shows Americans are more likely to like than dislike the design of Ferrari’s first electric car, in contrast to Britons. 
36% of Americans say ICE should have a role in providing security for World Cup matches in the U.S., while 35% of Americans say ICE should not have a role 
YouGov mapped real-world consumption and disposal journeys, linking purchase, usage, and recycling behaviors for Fost Plus. 
Gen Z workers are becoming a more active banking audience, with some banks already standing out among younger consumers. 
How ready are clothes shoppers for AI? New YouGov data explores interest in AI sizing tools, stock checks, product discovery, and in-store assistance. 
Trump's bad job approval numbers continue, more expect AI to affect the economy negatively than positively, and most Americans think Trump is using the Justice Department to go after his enemies 
More Americans believe E. Jean Carroll than Donald Trump in regards to her accusation that Trump sexually assaulted her in the 1990s 
Most Americans say that AI is advancing too quickly. Only 17% think AI's effects on the economy will be more positive than negative or entirely positive 
A record-high 61% of Americans disapprove of how Donald Trump is handling his job as president. Over the past three polls, Trump has averaged a -24 net job approval, also a record low 