Discover the most streamed TV shows in the U.S. each month using YouGov Behavioral data. Explore the latest streaming rankings and trends. 
Democrats are especially likely to worry about AI: 53% of them say AI risks are very serious, compared to 45% of Independents and 29% of Republicans 
Almost all movement is on one side of the aisle: Democrats now say their sympathies lie more with the Palestinians than with the Israelis 
As the war has lasted longer, Americans' expectations for how much longer it will last have grown 
Democrats hold a big lead as Trump approval remains low 
Independents break by around two-to-one in favor of Democratic candidates (52% vs. 27%) 
Understanding which alcoholic beverages and brands are leading across purchase consideration, quality and value perceptions 
YouGov BrandIndex data tracks Costco and Aldi’s Value scores among Gen Z, Millennial, Gen X and Baby Boomers+ in America in 2026. 
13% of Americans say the work week should be less than 30 hours, while 40% say it should be 30-35 hours, 43% say 36-40 hours, and 4% say more than 40 hours. 
See how GTA compares with the video game franchise average on Impression, Quality, Value, Reputation, Satisfaction and Recommend. 
Men are more likely than women to say it’s acceptable for men to wear shorts and baseball caps to the office. 
Explore how Anthropic used YouGov research to understand American attitudes toward AI and inform its brand strategy and first Super Bowl ad campaign.
Which brands are growing fastest in the U.S.? Explore the latest rankings based on consumer perception, brand health, and purchase intent. 
Independents give Democrats a big midterms lead among likely voters, Republicans are less worried about terrorism than they used to be, and more 
On multiple measures, Republicans have grown less alarmed about terrorism, while the change among Democrats' views has been smaller and sometimes in the opposite direction 
51% of likely voters say they'll vote for the Democratic candidate in their districts, while 39% would vote for the Republican candidate — an 11-point lead for Democrats 
Explore U.S. summer travel trends for 2026, including how many traveled, what they spent and what led many to change plans. 
Discover which brands are recording the greatest growth in word of mouth marketing in the U.S., based on YouGov BrandIndex data analysis and insights. 
Discover the top advertisers in the United States of America in 2026 - the most improved brands based on uplift to Ad Awareness, updated every month. 
YouGov Voices brings AI-moderated interviewing to the wider YouGov custom research. Qualitative findings delivered alongside quantitative, with filtering. 