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FIFA Women's World Cup 2023 Coverage
FIFA Women's World Cup 2023 Coverage
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Beer & Hard Seltzer CategoryView | Industry & brand tracking
Combine brand, audience, and sector insights with CategoryView. Powerful brand and audience tracking to drive brand growth for the beer & hard seltzer sector.
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YouGov CategoryView | Brand Tracking Product Demo
Stay competitive, spot trends early, and make smarter brand & marketing decisions with YouGov CategoryView - a brand tracking solution built for your industry.
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Automotive CategoryView | Brand Tracking for the Auto Sector
Combine brand, audience, and sector insights with Automotive CategoryView. Powerful brand and audience tracking for the automotive sector.
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Financial Services CategoryView | Brand & industry tracking
Combine brand, audience, and sector insights with Financial Services CategoryView. Powerful brand and audience tracking for the financial services sector.
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Shopper Perspectives webinar series
Unpack the forces defining FMCG today - join YouGov's three-part webinar series on shopper needs and trends, sustainability, and health.
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Trend Reality 2025: from signals to strategy
Our new Trend Reality​ report uncovers 200+ shopper trends with clear insights, impact scores, and expert views to turn signals into strategy
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Brand footprint - Valuable insights into regional preferences and market dynamics
Find out how your brand stacks up against the competition in the European FMCG landscape in the Brand Footprint Europe Report 2024.
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YouGov Why2Buy Customized Shopper Surveys for FMCG Purchases
Understand what drives and motivates shoppers in their purchasing decisions with YouGov Why2Buy. Accurate insights from our quality consumer panel.
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YouGov Shopper Segmentation: Enhance Potential And Sales
Segment shoppers by demographics, behavior, and attitudes with YouGov’s Shopper Segmentation and develop precise strategies to maximize growth potential.
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YouGov Shopper Medical Solutions OTC Purchasing Intelligence
YouGov’s Shopper Medical Solutions panel uncovers the reasons why people buy health products, whether it’s over the counter, prescription, or self-medication.
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YouGov SimIT Web: Identify Growth Opportunities & Potential
YouGov SimIT Web unlocks growth potential with actionable insights for category managers. Discover opportunities to drive effective business expansion.
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YouGov Nonfood FMCG Panel: Analyze Shopping Behavior Germany
YouGov’s Nonfood FMCG Panel analyzes 20,000+ German households to understand who buys what, where, and how much across six categories, from healthcare to home.
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YouGov Penetration Growth Driver: Recruit & Retain Shoppers
Make an impact with Penetration Growth Driver to maximize penetration growth by discovering the drivers that contribute to shopper recruitment & retention.
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YouGov Consumer Insights Visualizer: Shopper Behavior Dashboard
YouGov Consumer Insights Visualizer delivers live dashboards built from high-quality shopper panel data, integrating insights faster and bringing data to life.
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YouGov Shopper Media Solutions Using Real Shopper Insights
Shopper Media Solutions for smarter decisions on campaign planning & evaluation – including Shopper Audience Activation, Media Portrait & Hybrid Mix Modelling.
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YouGov Choices: Understand Shopper Preferences & Decisions
YouGov Choices helps brand & category managers simulate shopper behavior using product & price scenarios, unlocking deep insights into consumer decisions.
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YouGov AnalyzeIT: Advanced Analytics Platform FMCG Brands
YouGov AnalyzeIT: always-on analysis & in-depth FMCG insights into switching, loyalty, brand performance, & assortment in one intuitive web platform.
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Olympic Games Paris 2024 – Key consumer insights
Discover crucial consumer insights and analysis related to the Olympic Games Paris 2024. Explore how the event impacts consumer behavior, preferences, and market trends.
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Reality checks with Brian Reitz
Reality checks is a talk show where marketers & experts ask Americans anything - then face the truth with real survey data & surprising public opinions.
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2,151 results found results
Gamified ads in US: Gen Z leads in exposure and openness
New YouGov data reveals that Americans who’ve seen gamified ads are more likely to click, recall brands, and enjoy the format—but they’re also more skeptical. See how exposure influences attitudes across generations.
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Article   |   Oct 27, 2025
Starbucks’ brand perception under Brian Niccol: a mixed brew
Starbucks’ brand metrics show slight dips in Quality and Value but Consideration holds steady.
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Article   |   Oct 27, 2025
Rising costs are changing how Americans dine out
YouGov’s 2025 Dining Out Report reveals rising costs are prompting Americans to dine out less and seek better value for their meals.
Hands on pizza
Article   |   Oct 24, 2025
Check, please: US dining out report 2025​
Exploring how different groups of Americans are reacting to rising restaurant costs and what the industry needs to know to keep their kitchens cooking.
Hands on pizza
Report   |   Oct 23, 2025
YouGov Behavioral: Digital Gamblers - Demographics, Psychographic & Behavioral Insights
This report analyzes the Digital Gamblers segment, identified using YouGov Behavioral: Banking & Transaction data. Leveraging YouGov's connected dataset, it explores key demographic, psychographic, viewership, and Amazon Shopping insights.
Photo by Hirurg
Report   |   Oct 22, 2025
Do female protagonists bring more women gamers to the table?
Nearly half of women gamers say female leads make them more interested, while most men say protagonist gender doesn’t matter.
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Article   |   Oct 22, 2025
A rewarding journey: Who’s seeking travel perks in their next credit card?
Exploring how travel reward card seekers differ from passionate travelers — and why they represent a valuable, travel-ready audience for issuers.
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Article   |   Oct 22, 2025
Partisan divides in Americans’ travel intent widen across key markets
YouGov data reveals how partisan divides have reshaped Americans’ travel intent under Trump’s second presidency.
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Article   |   Oct 22, 2025
Most Americans use AI for quick answers, but avid users trust it more
A July YouGov survey finds that over half of Americans have used AI, mostly for quick answers and writing help. While most users engage only occasionally, frequent “power users” stand out for their higher trust in AI — and deeper awareness of its flaws, from accuracy to data privacy.
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Article   |   Oct 20, 2025
Younger Americans grow more doubtful of health insurers’ value for money
New YouGov data show that while impressions of U.S. health insurers have softened across all generations, younger adults, particularly Millennials and Gen Z, have grown most doubtful that coverage offers good value for money.
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Article   |   Oct 20, 2025
Why US consumer interest in Black Friday & Cyber Monday is cooling (2025 trends)
Over one‑third of U.S. consumers say they’re less interested in Black Friday/Cyber Monday than before. Discover who’s tuning out, spending less, and what brands should do.
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Article   |   Oct 16, 2025
Americans prefer gas engines despite fuel price volatility
YouGov CategoryView data shows Americans are returning to gas-powered vehicles despite fuel market volatility, with 69% of car buyers preferring gasoline engines.
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Article   |   Oct 16, 2025
The most-streamed TV in the US, September 2025: Wednesday, Orphan Black, and Black Rabbit
Discover the top-streamed TV shows in the US for September 2025. Netflix dominates with Wednesday, Orphan Black, and Black Rabbit leading the charts, as Prime Video holds strong with key entries.
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Article   |   Oct 16, 2025
[Webinar] Banking on choice: The banks top of mind with Americans
What banks stay top of Americans’ minds? This webinar explores which consumer banks Americans are most satisfied with and consider the most. Register today.
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Article   |   Oct 15, 2025
Fans React as LA28 Becomes First Olympics to Sell Venue Naming Rights
In August, LA28 announced a historic first: competition venues at the 2028 Olympic and Paralympic Games will carry corporate naming rights. How do fans feel?
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Article   |   Oct 15, 2025
Canadian Advertisers of the Month for September: Visa, Apple, and Bank of Montreal
YouGov BrandIndex names Visa, Apple, and BMO as Canada’s top advertisers for September 2025, each driving strong Ad Awareness gains through major campaigns.
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Article   |   Oct 15, 2025
US Advertisers of the month for September: Powerball, Cracker Barrel and Home Depot
YouGov BrandIndex names Powerball, Cracker Barrel, and Home Depot as September’s top US advertisers, each driving strong Ad Awareness gains through major campaigns.
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Article   |   Oct 15, 2025
US consumers react to Ben & Jerry’s leadership change and brand activism
Explore how Ben & Jerry’s leadership change impacted brand sentiment, buzz, and customer support for activism — and what it signals about consumer-brand alignment.
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Article   |   Oct 15, 2025
Holiday shopping 2025: What Americans buy, spend, and value at Christmas
Explore what Americans buy, how much they spend, and generational differences in Christmas shopping behavior for 2025. Learn holiday marketing strategies and discount trends.
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Article   |   Oct 15, 2025
US Biggest Brand Movers - October 2025
See the top 10 brands that have recently registered statistically significant increases in consumer perception in the US.
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Article   |   Oct 14, 2025
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