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Exploring the top airline brands in the U.S. and the consumers that are planning to fly with them for their next trip 
Interviews with 1,100+ U.S. adults about AI reveal a population that see AI as useful, but who want it kept safe, transparent, and firmly under human control. 
Brands like Panera, Ford, DoorDash, and L’Oréal used emotional storytelling, self-care, and authenticity in Mother’s Day campaigns to boost ad awareness. 
YouGov BrandIndex data suggests Starbucks’ push to win back value-conscious coffee drinkers may be starting to pay off. 
Half of Americans say that America's standing in the world has worsened since Trump became president again. Support for the war in Iran remains low, as does approval of Trump's handling of the war. 
Twice as many Americans oppose the war in Iran as support it. Support for the war has changed little since just after it began in early March. 
Donald Trump remains deeply unpopular, with less than 40% of Americans approving of how he's handling his job as president. 
More Americans say the economy is getting worse than have said so at any time in the past four years. 
New YouGov Profiles data explores Baby Boomers on TikTok in the U.S., including their social media habits, content preferences, shopping journeys, and product research behavior. 
YouGov BrandIndex data shows Budweiser’s Ad Awareness rose sharply following the launch of its “Great Delivery” campaign, peaking at 36% among Americans aged 21+. 
Discover how YouGov's annual benchmarking programme compares its panel against competitors across 10+ markets – with fraud rates 28x lower than the industry average 
Learn how YouGov maintains representative samples across 60+ markets through rigorous recruitment, rich profiling, controlled fieldwork and precise weighting – backed by proven polling accuracy. 
41% remember a lot from when they were 16 years old, while only 9% say they remember a lot from when they were six. 
A look at which fashion brands over-index among GLP-1 users, including Skechers, Levi’s, Hanes, New Balance, Old Navy and Wrangler. 
YouGov AI Agent now across all datasets in Crunch platform. Ask questions in natural language and get instant validated answers from YouGov's high-quality research data. 
Discover the most streamed TV shows in the U.S. each month using YouGov Behavioral data. Explore the latest streaming rankings and trends. 
YouGov data shows soccer interest in the U.S. is rising ahead of FIFA World Cup 2026, with younger fans creating new opportunities for brands and sponsors. 
Trump's net approval is holding steady near Biden's worst numbers. Also, most Americans say AI development is moving too fast and twice as many are AI pessimists as AI optimists 
Young adults are more likely than older Americans to believe that AI will create economic gains that benefit everyone, but they are also more likely to worry that AI will replace jobs they depend upon 
In recent weeks, Americans consistently have been more negative about how Donald Trump is handling his job as president than they have ever been across either of his two terms in office 