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52% of Americans, and 76% of those who've heard a lot about sexual abuse allegations against Cesar Chavez, support renaming things bearing his name. 
Baby Boomers remain a high-value travel audience, with higher trip frequency, stronger spend, and clear destination preferences. Here are their travel preferences. 
Discover the most popular fashion brands in the U.S. based on consumer consideration, including Nike, Skechers, and Levi’s, plus key generational trends. 
Which words apply a lot to Donald Trump? Majorities of Americans say arrogant (65%), opportunistic (57%), reckless (56%), dishonest (54%), and corrupt (54%). 
See the top 10 brands that have recently registered statistically significant increases in consumer perception in the US. 
One in three Americans plan home improvements, with most combining DIY efforts and professional support rather than going it alone. 
Americans suddenly are more likely to see the economy getting worse, Trump is losing support from Independents over Iran, and most Americans support proof of citizenship to vote 
Americans are divided over whether non-citizens voting in U.S. elections is a serious problem, but most Americans support requiring proof of citizenship in order to register to vote 
Trump's approval for handling the situation in Iran dropped from last week's poll, almost entirely because of Independents 
With gas prices rising due to the U.S. conflict with Iran, Americans are quickly becoming more negative about the U.S. economy 
46% of Americans disapprove of the U.S.'s current policy of blocking oil shipments to Cuba from other countries, while 28% approve. 
A majority (57%) say the National Park Service is trustworthy or very trustworthy. 26% say ICE is trustworthy, while 57% say it isn't. 
This session will examine how anti-aging sentiment in the U.S. compares to more than 15 other global markets. RSVP now. 
19% of Americans think “Sinners” should win Best Picture and 17% say it will win. “Frankenstein” and "F1" are the next most common preferred winners (7% and 6%, respectively). 
Exploring the top fashion brands in America based on consideration and perceived value and quality. 
This experiment, part of our ongoing Methodology Matters series, evaluates the impact of transition statements in online surveys. 
IKEA’s U.S. expansion comes as the retailer gains stronger appeal among younger and higher-income Americans, supported by rising value perception. 
Discover which brands are recording the greatest growth in word of mouth marketing in the U.S., based on YouGov BrandIndex data analysis and insights. 
Trump's job approval bounces back somewhat but remains low, Americans think the war with Iran will last months or more, and many Americans think AI companies should be able to limit how the U.S. military uses their tools 
Americans are more likely to expect negative than positive effects from AI, and are more likely to support than oppose limits on the use of AI tools by the U.S. military 