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International Discover when U.S. consumers buy sunscreen and the features they value most, including UVA/UVB protection and water resistance. 
Half of console gamers prefer physical games. See why ownership matters and what factors could make digital adoption more seamless. 
Using YouGov Shopper Intelligence, FRoSTA analyzed both purchasing behavior and shopper perceptions to identify key growth drivers and category weaknesses.
YouGov explores attitudes to ChatGPT among US consumers. 
Majorities of Americans disapprove of Trump's job handling and have little or no confidence in ICE. Plus: Which politicians Americans say are socialists 
Bernie Sanders is the politician Americans are most likely to identify as a socialist (55% do), followed closely by Zohran Mamdani at 51% and Alexandria Ocasio-Cortez at 45% 
After ICE agents shot and killed two people in Texas and Maine last week, this week's Economist / YouGov Poll finds that 60% of Americans have heard about the recent killings 
Donald Trump's net job approval of -24 is near the lowest os his second term, and below both the lowest net approval of Trump in his first term and the lowest of Joe Biden in his term 
New YouGov ranking of rising U.S. dining brands that are breaking through with consumers. 70 brands surveyed. 
YouGov Profiles data explores how often Americans notice out-of-home (OOH) advertising, which formats stand out and what they do next. 
65% of Americans prefer football to basketball, 58% prefer baseball to soccer, and 35% prefer hockey over basketball. 
Levi’s and Gillette made headlines around the FIFA World Cup despite not being official sponsors. YouGov data explores whether that momentum moved brand Buzz. 
Polestar’s U.S. sales halt could open opportunities for Volvo, Lucid, Audi, Lexus, Acura, Hyundai, Kia and other EV brands among former Polestar considerers. 
MAGA Republicans still support the Iran war but most other Americans say it was the wrong decision; most Americans say candidates accused of sexual assault should drop out 
A majority of Americans think that a candidate for electoral office who is accused of sexual assault by multiple women should drop out of the race unless he or she can disprove the allegations 
The U.S. war with Iran is unpopular and most Americans are ready for it to be over but MAGA Republicans remains firmly behind the war 
Discover how to estimate sports audiences accurately for sponsorship valuation with trusted data, robust methodologies and AI-powered forecasting. 
Discover the top advertisers in the United States of America in 2026 - the most improved brands based on uplift to Ad Awareness, updated every month. 
41% of men under 30 think they would definitely or probably score be able to a World Cup penalty kick. 
Discover which brands are recording the greatest growth in word of mouth marketing in the U.S., based on YouGov BrandIndex data analysis and insights. 