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Southwest’s brand perception has declined, but its strong Value perception continues to anchor its positioning in the competitive airlines landscape. 
Most Americans approve of the Iran ceasefire, 48% of Americans say Trump is suffering modest or significant cognitive decline, and the connection between views on Iran and views on gas prices 
Republicans and supporters of the Iran war are more likely to say that gas prices are not going up a lot in their area regardless of the average change in gas prices in their state 
35% say Trump is suffering significant cognitive decline, while 13% say he's suffering modest cognitive decline and 32% say he isn't suffering cognitive decline 
Support for the U.S. war with Iran overall has barely budged, and Donald Trump's social media posts about the war are unpopular 
See the top 10 brands that have recently registered statistically significant increases in consumer perception in the US. 
Five Guys, Pizza Hut and Taco Bell rank among the best fast food brands in the U.S. Discover which brands Americans say do chicken, pizza and more best. 
Explore how men and women in the U.S. differ in gift-giving, from who they buy for and when to what influences their choices and the types of gifts they give. 
Discover the top advertisers in the United States of America in 2026 - the most improved brands based on uplift to Ad Awareness, updated every month. 
Discover which brands are recording the greatest growth in word of mouth marketing in the U.S., based on YouGov BrandIndex data analysis and insights. 
Discover how Discord gamers differ from the broader gaming population in engagement, identity, platform preference, and purchase intent, using YouGov Profiles data. 
Which restaurant brands come out on top among American adults who go out to eat? 
Which restaurant brands come out on top among Canadian adults who go out to eat? 
The U.S.'s war with Iran remains unpopular, inflation is Americans' most important political issue, and bipartisan majorities say they pay too much in taxes 
A majority of Americans say they spend too much in taxes and about half think proposed military spending for next year is too high 
The share of Americans who approve of Trump bounced up from last week's second-term low, but remains very low as Americans increasingly worry about inflation 
A majority of Americans oppose the U.S. war with Iran, and most oppose sending U.S. ground troops there 
Johnny’s BBQ Buddies tripled its buyer base within a year, secured a strong foothold in the BBQ category, and unlocked a new segment of trend-driven shoppers. 
Gen Z spend more time on social media than older adults, with 41% using it for over two hours daily. They are also more likely to follow influencers and discover new products through them. 
Priority Partnerships research establishes thought leadership in youth sports sponsorships, delivering data-driven insights on parent engagement, ROI, and brand growth.