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Data and research

What does the world really think? Explore free public data and research, featuring surveys, trackers and rankings; all powered by unmatched intelligence. From political surveys to brand analysis, discover what happens when real-world data and advanced tech meet human insight. Great minds don’t always think alike.

US digital banks rise as legacy banks rebound in YouGov’s best banks 2025
Free, fast and convenient: How US shoppers want retail returns
US banking rankings: YouGov's best banks 2025
5G in the U.S.: Over six in ten Americans say the technology improves digital experiences
Do Americans trust athletes amid gambling scandals?
Gamified ads in US: Gen Z leads in exposure and openness
Starbucks’ brand perception under Brian Niccol: a mixed brew
Rising costs are changing how Americans dine out
Check, please: US dining out report 2025​
YouGov Behavioral: Digital Gamblers - Demographics, Psychographic & Behavioral Insights
Do female protagonists bring more women gamers to the table?
A rewarding journey: Who’s seeking travel perks in their next credit card?
Partisan divides in Americans’ travel intent widen across key markets
Most Americans use AI for quick answers, but avid users trust it more
Younger Americans grow more doubtful of health insurers’ value for money
Why US consumer interest in Black Friday & Cyber Monday is cooling (2025 trends)
Americans prefer gas engines despite fuel price volatility
The most-streamed TV in the US, September 2025: Wednesday, Orphan Black, and Black Rabbit
[On-demand webinar] Banking on choice: The banks top of mind with Americans
Fans React as LA28 Becomes First Olympics to Sell Venue Naming Rights
Canadian Advertisers of the Month for September: Visa, Apple, and Bank of Montreal
US Advertisers of the month for September: Powerball, Cracker Barrel and Home Depot
US consumers react to Ben & Jerry’s leadership change and brand activism
Holiday shopping 2025: What Americans buy, spend, and value at Christmas
US Biggest Brand Movers - October 2025
YouGov Behavioral: Top Film & TV (US & UK, September 2025)
Few Americans trust AI-powered mental health apps, survey finds
[Webinar] Dining out on a budget: How rising costs are changing America’s appetite
Beauty standards: US personal care brand rankings 2025
Most consumers have car insurance – and most are satisfied with it
YouGov’s Panel Promise: what it is and why it matters
Inside the park: MLB report 2025
How to amplify sponsorship value with fan data
Who’s responsible for an AI agent’s purchase mistake? [ft. Michael Nevski]
[Webinar] Beauty standards: America's top personal care brands revealed
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