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How Estrella maintains category leadership with shopper behavioral data
How many Americans went into debt for Christmas 2025?
Hoops and high stakes: Basketball bettors bring youth and spending power to the table
What’s stopping non-EV intenders from considering an electric vehicle?
Do celebrity endorsements help gambling brands in the U.S.?
The destinations gaining ground with Americans this winter
Data privacy day US 2026: How concerned are Americans about data security?
Which NFL teams are most worth following in the US?
Gas station growth from high-mileage drivers comes from visits, not spend per trip
Which brands saw the biggest gains in Ad Awareness over Christmas 2025? (US Edition)
How brands can win with TikTok’s multi-platform audience
How Americans discover new TV shows
How fitness brands can reach weight-management-focused consumers in the US
How do American consumers verify online retailers before purchasing?
Don’t get fooled by cheap data: the data quality checklist every buyer needs
Americans still don’t trust banking sector AI use
American trust in AI for retail: Consumer sentiment in 2025
[US webinar] YouGov Best Brand Rankings 2026 - US edition
YouGov Behavioral: Top Film & TV (US & UK, November 2025)
How Homes.com generated 51k page views to their report using YouGov research
How Fairtrade quantifies label value with YouGov’s Shopper Intelligence
Americans pull back on global travel heading into 2026
US Biggest Brand Movers - December 2025
Best brand tracking tools for 2026
Globetrotter guide: US international traveler outlook 2026
What Americans cared about in 2025: Retail, values, and the evolving shopper
Finding the next Romostradamus: What the data tells us
Most Americans use AI but still don’t trust it
US Advertisers of the Month for November: Humana, Walmart, and Starbucks
Which holiday ads are gaining the most attention in the US so far in 2025?
US media & agencies round up 2025
SUV vs. sedan buyers – How their profiles and purchase paths differ
How to connect research data with AI-driven audience activation
How Harlequins powered partner growth with YouGov’s audience intelligence
How Ogilvy helped Zurich Insurance explore the role of empathy in customer experience