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Data and research

What does the world really think? Explore free public data and research, featuring surveys, trackers and rankings; all powered by unmatched intelligence. From political surveys to brand analysis, discover what happens when real-world data and advanced tech meet human insight. Great minds don’t always think alike.

Exploring how NFL Christmas Day streaming delivers sponsorship value
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St. Jude Children’s Research Hospital: Tracking brand strength behind America’s top-ranked nonprofit
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adidas vs Nike: A close race in global brand perception
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YouGov BrandIndex Voices released: Groundbreaking AI-powered qualitative tool delivers the ‘why’ behind brand tracking – at scale
Global brand health rankings reveal utility wins every time
NFL brand health peaks as the league heads into the Super Bowl
Best brand rankings: Why Toyota is a global automotive powerhouse in 2026
BAND-AID: High quality, high trust makes the brand a category definer
Why Americans love Amazon: A look at why the brand keeps getting stronger
Brand pain points: Tracking Tylenol’s consumer performance through a turbulent year
From awareness to action: how effectively do the world’s top brands convert?
YouGov launches Rapid Reports to transform audience insights into pitch-ready decks in seconds
How Kärcher measures global product ownership with YouGov
Launch of YouGov Profiles AI Agent enables conversational exploration of high-quality data
[US Webinar] The Super Bowl ad playbook 2026: What worked, what didn’t
US Advertisers of the Month for December: HBO Max, Salvation Army and Target
How Estrella maintains category leadership with shopper behavioral data
How many Americans went into debt for Christmas 2025?
Hoops and high stakes: Basketball bettors bring youth and spending power to the table
What’s stopping non-EV intenders from considering an electric vehicle?
Do celebrity endorsements help gambling brands in the U.S.?
The destinations gaining ground with Americans this winter
Data privacy day US 2026: How concerned are Americans about data security?
Which NFL teams are most worth following in the US?
Gas station growth from high-mileage drivers comes from visits, not spend per trip
Which brands saw the biggest gains in Ad Awareness over Christmas 2025? (US Edition)
How brands can win with TikTok’s multi-platform audience
How Americans discover new TV shows
How fitness brands can reach weight-management-focused consumers in the US
How do American consumers verify online retailers before purchasing?
Don’t get fooled by cheap data: the data quality checklist every buyer needs
Americans still don’t trust banking sector AI use
American trust in AI for retail: Consumer sentiment in 2025
[On-demand US webinar] YouGov Best Brand Rankings 2026 - US edition
YouGov Behavioral: Top Film & TV (US & UK, November 2025)
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