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Data and research

What does the world really think? Explore free public data and research, featuring surveys, trackers and rankings; all powered by unmatched intelligence. From political surveys to brand analysis, discover what happens when real-world data and advanced tech meet human insight. Great minds don’t always think alike.

Most consumers have car insurance – and most are satisfied with it
[Webinar] Beauty standards: America's top personal care brands revealed
Workplace reputation check: the top brands Americans want to work for in 2025 overall and by sector
What drives Americans' streaming choices in 2025
Do students want their phones during school? [ft. DoSomething Strategic]
The most-streamed TV in the US, July 2025: Untamed, Sullivan’s Crossing, and Animal Kingdom
Do Americans trust driverless taxis and autonomous vehicles?
Inside supplement habits – what Americans are buying and why they hesitate
Tech adoption and literacy in America – What marketers need to know
YouGov Behavioral: Top Film & TV (US & UK, August 2025)
McDonald’s Stance on Minimum Wage and Tipping Aligns With the American Public
Canada Advertisers of the Month for August 2025: American Eagle, IKEA, and Old Spice
US Advertisers of the Month for August 2025: American Eagle, NFL Network, and Head & Shoulders
What Americans think about saving, budgeting, and debt in 2025
[Webinar] America’s Black Friday & Cyber Monday outlook
US Biggest Brand Movers - September 2025
Will robots make their way into sport?
Americans push back on Cracker Barrel’s logo rebrand: news survey
U.S. Embraces Global Game: FIFA Club World Cup Success Builds Buzz for 2026
How fuel loyalty programs fare among American drivers
How Gen Z eats out: Top restaurants, dining habits, and food values
Who’s reading magazines online and who’s sticking to print in the US
Americans use digital assistants mainly for weather, music, and timers
Switching health insurers? It’s more common than you think
Are satisfied credit card customers turning to Buy Now Pay Later?
What Americans say about overtourism and how they’re changing travel habits
Brits more comfortable using AI for trip planning than a year ago
Comfort with AI in travel planning dips among younger Americans
How Gen Z shops in the US: Is the most online generation really buying online?
Screens, streams, and scrolls: State of US media consumption in 2025
American Eagle’s Sweeney ad splits opinion
How Gen Z shops in the UK
US Biggest Brand Movers - August 2025
How Excel London secured new partnerships with YouGov’s audience intelligence
Do Americans want to read AI books? [Reality checks ft. Desireé Duffy]
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