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Immigration enforcement fears are changing US consumer behavior
America’s car owners are loyal to their vehicle type especially SUV drivers
Gen Z’s financial behaviors in 2025
What do Americans think of regulating unhealthy food advertising to kids?
What Gen Z Really Wants from Brands: Values, Ethics & Authenticity
Among American perfume users, scent and price outweigh brand in fragrance choices
2025 holiday spending: most US adults are cooking more, spending less
US Advertisers of the Month for October : iPhone, Mucinex, and M&M’s
WNBA Playoffs Signal Cultural Breakthrough Among Young Fans
[US Webinar] Emerging auto brands: Stalled or gaining speed?
US Biggest Brand Movers - November 2025
US digital banks rise as legacy banks rebound in YouGov’s best banks 2025
Free, fast and convenient: How US shoppers want retail returns
US banking rankings: YouGov's best banks 2025
5G in the U.S.: Over six in ten Americans say the technology improves digital experiences
Do Americans trust athletes amid gambling scandals?
Gamified ads in US: Gen Z leads in exposure and openness
Starbucks’ brand perception under Brian Niccol: a mixed brew
Rising costs are changing how Americans dine out
Check, please: US dining out report 2025
YouGov Behavioral: Digital Gamblers - Demographics, Psychographic & Behavioral Insights
Do female protagonists bring more women gamers to the table?
A rewarding journey: Who’s seeking travel perks in their next credit card?
Partisan divides in Americans’ travel intent widen across key markets
Most Americans use AI for quick answers, but avid users trust it more
Younger Americans grow more doubtful of health insurers’ value for money
Why US consumer interest in Black Friday & Cyber Monday is cooling (2025 trends)
Americans prefer gas engines despite fuel price volatility
The most-streamed TV in the US, September 2025: Wednesday, Orphan Black, and Black Rabbit
[On-demand webinar] Banking on choice: The banks top of mind with Americans
Fans React as LA28 Becomes First Olympics to Sell Venue Naming Rights
Canadian Advertisers of the Month for September: Visa, Apple, and Bank of Montreal
US Advertisers of the month for September: Powerball, Cracker Barrel and Home Depot
US consumers react to Ben & Jerry’s leadership change and brand activism
Holiday shopping 2025: What Americans buy, spend, and value at Christmas