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Data and research

What does the world really think? Explore free public data and research, featuring surveys, trackers and rankings; all powered by unmatched intelligence. From political surveys to brand analysis, discover what happens when real-world data and advanced tech meet human insight. Great minds don’t always think alike.

YouGov Behavioral: Top Film & TV (US & UK, November 2025)
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How Homes.com generated 51k page views to their report using YouGov research
How Fairtrade quantifies label value with YouGov’s Shopper Intelligence
Americans pull back on global travel heading into 2026
US Biggest Brand Movers - December 2025
Best brand tracking tools for 2025
Globetrotter guide: US international traveler outlook 2026
What Americans cared about in 2025: Retail, values, and the evolving shopper
Finding the next Romostradamus: What the data tells us
Most Americans use AI but still don’t trust it
US Advertisers of the Month for November: Humana, Walmart, and Starbucks
Which holiday ads are gaining the most attention in the US so far in 2025?
US media & agencies round up 2025
SUV vs. sedan buyers – How their profiles and purchase paths differ
How to connect research data with AI-driven audience activation
How Harlequins powered partner growth with YouGov’s audience intelligence
How Ogilvy helped Zurich Insurance explore the role of empathy in customer experience
How Americans buy hair care – Three key insights brands need to know
Americans show low appetite for new tech this holiday season
Americans plan faster smartphone upgrades and fewer expect to buy budget models
Where beauty ads land: the channels regular make-up users in the U.S. notice this holiday season
Click, tap, or talk to a human: How Americans really want to bank
2025 U.S. money habits: How Americans saved, borrowed, and insured this year
In-depth: What Americans want from the auto dealership and showroom experience
[On-demand US webinar] US International traveler outlook: Trip trends for 2026
Affordability and reliability lead as gas engines surge and EV interest declines, YouGov Auto Report finds
YouGov Behavioral: Top Film & TV (US & UK, October 2025)
The most-streamed TV shows for October 2025: Monsters, Nurse Jackie, and Nobody Wants This
How MLB can build on its rising in-stadium momentum?
The road ahead: US next-gen car outlook 2025
Do anti-tourism protests make an impact on American travelers?
Delta Air Lines’ premium ambition is showing up in the numbers
How income shapes the hunt for a new vehicle in America
Immigration enforcement fears are changing US consumer behavior
America’s car owners are loyal to their vehicle type especially SUV drivers
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