United Kingdom 
United States 
Deutschland 
France 
España 
Italia 
International 
Surveys, market research and brand tracking for financial services
1500+
FS brands tracked globally
30million+
registered respondents
2million+
profiling points
17+ years
of comparable data
Solving your knottiest problems
Unlock powerful insights about your customers’ needs at every stage of your marketing funnel.
Monitor your brand across metrics that matter
Deep brand health tracking in your sector to improve awareness, consideration, loyalty and more.Identify, size & profile your ideal customer
Audience analysis on segments that will be most receptive to your products and services.Run market research to your audience
From quick surveys to custom research – work with our experts for actionable intelligence.Measure campaign performance and attribution
Evaluate campaign success and ROI to optimize your strategy.Unpack consumer behavior
Know who buys what, where, how much, how often, and why with shopper intelligence.Not sure what solution you need? Let's chat.
Get in touch
Real stories, real impact
Brands matter to these financial organizations. Learn more about how impactful data can make a difference with our latest financial services case studies.
"We have worked with YouGov for almost a decade, and rely on their expertise, speed and responsiveness to understand consumer sentiment in real time, and secure clear, actionable data to support storytelling with media..."
Vice President, Corporate Communications, Visa
Meet our financial services research experts
Showing you finance reality
When we say reality, we mean a vivid world reflecting every facet of finance. Our experts help you understand what’s real and what’s not.
FAQs
Can YouGov quantify shifts in consumer confidence?
YouGov tracks consumer confidence through regular measurement of economic sentiment, spending intentions, and financial outlook. Our consumer confidence indices reveal changes in optimism about personal finances and the broader economy, providing early signals of shifting consumer behavior.
How do I track changes in consumer priorities during economic shifts?
YouGov monitors how economic conditions influence consumer values, purchase priorities, and category spending through continuous tracking and custom research.
YouGov Surveys: Self-serve allows you to quickly unlock direct answers to how factors such as inflation, interest rates, or cost-of living pressures influence your consumer’s purchasing decisions.
Conversely, Surveys: Serviced or Custom Research solutions may better support ongoing tracking, helping you monitor how consumer priorities evolve over time as economic conditions change. Working with a research expert on the YouGov team will ensure you futureproof your survey for ongoing tracking and ultimately provide richer insights into consumer trade-offs, such as quality versus value, and their motivations behind changing behaviors.
Together, these approaches reveal which categories gain or lose priority, how sentiment changes translate into purchasing decisions, and when sentiment shifts signal real behavior changes.
Trust YouGov with your financial services research and intelligence
Why work with YouGov for your finance sector research? Leading consumer banks, payments companies, insurance and investment organizations trust YouGov to help them gain a deep understanding of their industry. Our work backs the most powerful decisions and drives the most powerful outcomes.
