From the brands we buy to the airlines we fly and the cars we drive, many everyday choices now carry a political connotation.
Our 2024 report* named American Eagle as America’s most bipartisan brand. Since its July 2025 campaign with Sydney Sweeney, Democrats and Republicans have split sharply on the brand. It now ranks second among fashion brands Republicans a more likely to prefer.
Based on surveys of more than 10,000 Democrats and Republicans each over the past 12 months, this report identifies which brands sit firmly on one side of the political divide, and which have managed the hard task of winning support from both.
We also look at which industries are most exposed to polarization.
Download the US bipartisan brands report 2026 to learn:
- How do Democrats and Republicans differ in their attitudes towards brands?
- Who has taken American Eagle’s place as the most bipartisan brand in America?
- Which brands are most considered by Republicans, and which are most considered by Democrats?
- What industries are the most likely to have polarized brands, and how polarized are they?
*The 2024 report used ideology as a proxy for partisanship; this version focuses specifically on party affiliation.
