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Technology & digital

Are you tech savvy or behind the times? Whether you’re interested in AI or Instagram, television or TikTok, delve into impartial research about trends and sentiment towards technology. Discover what people really think about tech brands, social media, and the latest innovations with free market research, articles, reports and events to stay ahead.

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Rooms with a view: How many TVs do Americans have at home?
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The bots and the basket: AI's role in Black Friday and Cyber Monday 2026
man on phone in mall
Americans are worried about using AI – but that isn’t stopping them from using it
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How much, if at all, would you trust an AI chatbot run by the federal government to answer your questions about government services?
Video games
  1. 1.Super Mario Bros.63%
  2. 2.Spider-Man53%
  3. 3.Marvel's Spider-Man52%
  4. 4.Mario Kart 852%
  5. 5.Super Mario Odyssey49%
AI tools
  1. 1.ChatGPT49%
  2. 2.Google Gemini49%
  3. 3.Microsoft Copilot44%
  4. 4.Canva43%
  5. 5.Grammarly43%
Phone models
  1. 1.iPhone 1759%
  2. 2.Apple iPhone 16 Pro Max59%
  3. 3.iPhone 17 Pro Max57%
  4. 4.Apple iPhone 16 Pro56%
  5. 5.Apple iPhone 1656%
Consumer electronics brands
  1. 1.Kodak73%
  2. 2.Nintendo73%
  3. 3.Canon69%
  4. 4.Bose67%
  5. 5.Samsung Galaxy66%
Tech brands
  1. 1.Samsung79%
  2. 2.Sony77%
  3. 3.Amazon75%
  4. 4.Apple69%
  5. 5.HP69%
Softwares & browsers
  1. 1.Google Chrome73%
  2. 2.Adobe61%
  3. 3.Firefox57%
  4. 4.Safari App56%
  5. 5.Microsoft Edge50%
Ecommerces
  1. 1.eBay67%
  2. 2.Groupon52%
  3. 3.Shopify49%
  4. 4.Hello Fresh47%
  5. 5.Carmax.com44%
Apps & websites
  1. 1.Wikipedia78%
  2. 2.Amazon74%
  3. 3.U.S. Postal Service Online68%
  4. 4.Google Drive App62%
  5. 5.Merriam-Webster61%
More American women are using Reddit – but who are they and how can brands reach them?
Do Americans trust AI news summaries? [Reality checks ft. Vince Nero]
Do you think that if the U.S. government tried to stop artificial intelligence from becoming more intelligent than people, the government would succeed?
Would you support or oppose a federal law giving the government the power to shut down an advanced artificial intelligence system at any time?
Would you support or oppose a federal law permanently banning the development of artificial intelligence systems that are at least as intelligent as people?
Which of the following do you think is a better name for computer intelligence technology?
How to use Model Context Protocol (MCP) for market research
Sector favorability: Technology manufacturers
Many Americans expect big benefits from AI but concerns are rising quickly
How Anthropic brought the public voice into its AI strategy
Also on Monday, President Trump posted to social media the following: "AI taking over the World, destroying Humanity, and all other things bad, is a HOAX." Do you approve or disapprove of this Trump comment?
On Monday, President Trump posted to social media the following: "AI, and Data Centers, will be the Greatest Economic Development Engine in History — Bigger than Oil, Gold, Diamonds, or even the Internet." Do you agree or disagree with this Trump comment?
Do you approve or disapprove of the way Donald Trump is handling artificial intelligence?
YouGov Voices expands: AI qual interviews now available for custom research clients, showing the ‘why’ behind the numbers – at scale
Liberals are increasingly likely to worry about AI ending humanity
How concerned, if at all, are you about the possibility that AI will cause the end of the human race on Earth?
How concerned, if at all, are you about the possibility that AI will cause mass unemployment?
How trustworthy, in general, do you rate the leaders of major AI companies?
Do you think AI is advancing too quickly or too slowly?
Who uses AI to write? (It's mostly not the least confident writers)
Writing and AI | August 2026
Nearly two-thirds of Americans oppose data center construction in their community
Openness to paid social media features varies by how Americans use social media
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