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Technology & digital

Are you tech savvy or behind the times? Whether you’re interested in AI or Instagram, television or TikTok, delve into impartial research about trends and sentiment towards technology. Discover what people really think about tech brands, social media, and the latest innovations with free market research, articles, reports and events to stay ahead.

How Discord gamers differ from general gamers in the U.S.
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Vast majorities of Democrats and Republicans are concerned about technology's effect on misinformation and personal privacy
Watching horror movie on tv
Heavy social media users in the U.S. are more engaged with ads and buying across categories
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US Biggest Brand Movers - March 2026
Using transition statements in online surveys
Many Americans think AI companies should be able to limit how the U.S. military uses their tools
[US-recording] From smart homes to smartphones: The tech brands Americans love
Shohei Ohtani driving Japanese sports fans’ interest in Major League Baseball and the World Baseball Classic
How Americans communicate in 2026: The rise of messaging & AI trends
[On demand US webinar] AI-conducted interviews: A new approach to brand tracking
Most Americans say AI will reduce the number of jobs in the U.S.
Samsung leads 2026 U.S. consumer electronics rankings as generational gaps emerge in brand value
[On-demand US webinar] From smart homes to smartphones: The tech brands Americans love
Top in tech: U.S. consumer electronics rankings 2026
U.S. Biggest Brand Movers - February 2026
Tech takeover: What is driving the success of tech brands on a global scale
NFL brand health peaks as the league heads into the Super Bowl
How Kärcher measures global product ownership with YouGov
Scoring big: Super Bowl ad impact report 2026
Data privacy day US 2026: How concerned are Americans about data security?
How brands can win with TikTok’s multi-platform audience
How Americans discover new TV shows
Don’t get fooled by cheap data: the data quality checklist every buyer needs
How Homes.com generated 51k page views to their report using YouGov research
For many Americans, their smartphone is the last thing they see at night and the first thing they see in the morning
US Biggest Brand Movers - December 2025
Finding the next Romostradamus: What the data tells us
Most Americans use AI but still don’t trust it
How to connect research data with AI-driven audience activation
Americans show low appetite for new tech this holiday season
Americans plan faster smartphone upgrades and fewer expect to buy budget models
Half of Americans believe aliens have visited Earth
WNBA Playoffs Signal Cultural Breakthrough Among Young Fans
US Biggest Brand Movers - November 2025
5G in the U.S.: Over six in ten Americans say the technology improves digital experiences
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