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Technology & digital

Are you tech savvy or behind the times? Whether you’re interested in AI or Instagram, television or TikTok, delve into impartial research about trends and sentiment towards technology. Discover what people really think about tech brands, social media, and the latest innovations with free market research, articles, reports and events to stay ahead.

YouGov Behavioral: Digital Gamblers - Demographics, Psychographic & Behavioral Insights
Most Americans use AI for quick answers, but avid users trust it more
Canadian Advertisers of the Month for September: Visa, Apple, and Bank of Montreal
US Biggest Brand Movers - October 2025
Few Americans trust AI-powered mental health apps, survey finds
Who’s responsible for an AI agent’s purchase mistake? [ft. Michael Nevski]
[Webinar] Beauty standards: America's top personal care brands revealed
Do students want their phones during school? [ft. DoSomething Strategic]
The most-streamed TV in the US, July 2025: Untamed, Sullivan’s Crossing, and Animal Kingdom
Do Americans trust driverless taxis and autonomous vehicles?
Tech adoption and literacy in America – What marketers need to know
[Webinar] America’s Black Friday & Cyber Monday outlook
US Biggest Brand Movers - September 2025
Which apps can’t Americans live without? [ft. Jonathan Yantz]
Americans use digital assistants mainly for weather, music, and timers
Screens, streams, and scrolls: State of US media consumption in 2025
Do Americans have a healthy information diet? [ft. Mike McCue]
US Biggest Brand Movers - August 2025
Do Americans want to read AI books? [Reality checks ft. Desireé Duffy]
What do Americans think culture means? [Reality checks ft. Sabrina Lynch]
Do men or women have more unread emails? [Reality checks ft. Lila Brown]
US Biggest Brand Movers - July 2025
How has 23andMe's turbulent year impacted public perception?
US report - YouGov’s Most Recommended​ Brands 2025
Who’s ready for smart glasses – and how can brands reach them?
Breach of data and trust: What U.S. PayPal users say about data risk
[US] Brand crushes: Who are the world's most recommended brands?
YouTube TV's brand health outpaces industry averages in the US
Fortnite’s return to the App Store sparks Buzz and boosts Consideration among US gamers
US Biggest Brand Movers - June 2025
US report - Star power: The role of individual athletes on sports fandom
Star power in sports: What drives fans to follow, buy, and believe
Employment enjoyment: US job satisfaction report 2025
How Americans use and replace their vacuum cleaners
Are US TikTok users turning to TikTok Shop?
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