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Technology & digital

Are you tech savvy or behind the times? Whether you’re interested in AI or Instagram, television or TikTok, delve into impartial research about trends and sentiment towards technology. Discover what people really think about tech brands, social media, and the latest innovations with free market research, articles, reports and events to stay ahead.

Effects of Artificial Intelligence | U.S. | July 2026
AI Reasoning Abilities | U.S. | July 2026
OOH effectiveness: Americans frequently notice out-of-home advertising, many act on what they see
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AI Usage | July 2026
AI | July 2026
How do you generally feel about getting messages in group chats?
How do you generally feel about sending messages in group chats?
How many group chats are you currently part of, in texts or messaging apps?
When you have many unread messages in a group chat, what do you most often do?
Overall, do you think that the construction of new data centers — which are large facilities that house computer servers for storing and transmitting data — has a positive or negative effect on the country?
Searching for answers: How AI is changing online discovery in ​2026
DIY investors: Are Americans using AI tools to make investment decisions?
YouGov Parallax – the world’s first research product to combine AI twins with validation from real consumers
Video games
  1. 1.Super Mario Bros.67%
  2. 2.Spider-Man48%
  3. 3.Mario Kart 847%
  4. 4.The Legend of Zelda47%
  5. 5.Sonic The Hedgehog46%
AI tools
  1. 1.ChatGPT45%
  2. 2.Google Gemini41%
  3. 3.Canva37%
  4. 4.Microsoft Copilot36%
  5. 5.Grammarly34%
Phone models
  1. 1.Apple iPhone 16 Pro52%
  2. 2.Samsung Galaxy S2551%
  3. 3.iPhone 1751%
  4. 4.Apple iPhone 16 Pro Max51%
  5. 5.Apple iPhone 1650%
Consumer electronics brands
  1. 1.Kodak72%
  2. 2.Nintendo70%
  3. 3.Bose70%
  4. 4.Canon69%
  5. 5.Roku65%
Tech brands
  1. 1.Sony77%
  2. 2.Samsung75%
  3. 3.Amazon68%
  4. 4.LG67%
  5. 5.Apple67%
Softwares & browsers
  1. 1.Google Chrome74%
  2. 2.Firefox58%
  3. 3.Adobe51%
  4. 4.Microsoft Edge47%
  5. 5.Safari App45%
Ecommerces
  1. 1.eBay63%
  2. 2.Groupon43%
  3. 3.Carmax.com41%
  4. 4.AncestryDNA40%
  5. 5.Target Circle37%
Apps & websites
  1. 1.Wikipedia76%
  2. 2.Amazon67%
  3. 3.Android64%
  4. 4.Merriam-Webster64%
  5. 5.U.S. Postal Service Online59%
Sector favorability: Technology manufacturers
One in five American adults under 30 say they have had an ongoing personal friendship with an AI chatbot
Artificial Intelligence | U.S. | June 2026
Why AI workflows need trusted human data
Opinions of Americans About Data Centers | CBS News Poll | June 2026
Wearable devices - ownership
Internet influence
Social media influence on mental health
Politics, participation and the FIFA World Cup 2026: What U.S. sports fans think
More expect AI to affect the economy negatively than positively, but Americans are split on how AI will impact their own lives
Opinions of Americans About AI | CBS News Poll | May 2026
If you were accused of a crime you did commit and it went to trial, which of the following would you prefer to listen to the arguments and give the verdict?
If you were falsely accused of a crime and it went to trial, which of the following would you prefer to listen to the arguments and give the verdict?
How capable do you think AI is now at judging court cases, compared to people who serve on juries?
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