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Are you tech savvy or behind the times? Whether you’re interested in AI or Instagram, television or TikTok, delve into impartial research about trends and sentiment towards technology. Discover what people really think about tech brands, social media, and the latest innovations with free market research, articles, reports and events to stay ahead.

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Nearly two-thirds of Americans oppose data center construction in their community
ABILENE, TEXAS - AUGUST 26: In an aerial view, the Stargate Oracle AI data center campus is seen on August 26, 2026 in Abilene, Texas. The Stargate Oracle AI data center will span roughly 4 million square feet and will be operated by Oracle for OpenAI. The facility is the first Stargate site to go live and is expected to be fully completed by the end of 2026. Data centers continue to be a major topic of discussion heading into the 2026 Midterm elections with conservatives raising concerns about property rights, electricity prices and local land-use control, while environmental groups and Democ
Openness to paid social media features varies by how Americans use social media
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Security Cameras | U.S. | August 2026
Which AI brands have the most satisfied users?
Sector favorability: Technology manufacturers
Do you think people should be polite to AI chatbots, for example by saying "please" and "thank you"?
Many Americans think data centers are bad for the U.S.; more oppose them locally
What Model Context Protocol (MCP) means for market research
The AI tools winning with each generation: From Gen Z to Baby Boomers
[US webinar] Recommendation champions 2026 - Exploring the brands driving consumer advocacy in the U.S.
Social Media and Free Speech | August 2026
Which technologies do Americans miss — and which are they glad to be rid of?
Technology Usage | U.S. | August 2026
U.S. AI brand rankings 2026: ChatGPT leads, but Gemini shows momentum
Do Americans think AI is smarter than Donald Trump?
AI Thinking | July 2026
Would you support or oppose the U.S. government banning social media use among children under 16?
To what extent do you think that films should be eligible for the Oscars if they are made with the help of artificial intelligence (AI)?
Over the last three months, 8% of Americans first turned to AI for health information or advice
How does ChatGPT compare to other AI brands among Americans?
Effects of Artificial Intelligence | U.S. | July 2026
AI Reasoning Abilities | U.S. | July 2026
OOH effectiveness: Americans frequently notice out-of-home advertising, many act on what they see
AI Usage | July 2026
AI | July 2026
How do you generally feel about getting messages in group chats?
How do you generally feel about sending messages in group chats?
How many group chats are you currently part of, in texts or messaging apps?
When you have many unread messages in a group chat, what do you most often do?
Overall, do you think that the construction of new data centers — which are large facilities that house computer servers for storing and transmitting data — has a positive or negative effect on the country?
Searching for answers: How AI is changing online discovery in ​2026
DIY investors: Are Americans using AI tools to make investment decisions?
YouGov Parallax – the world’s first research product to combine AI twins with validation from real consumers
Video games
  1. 1.Super Mario Bros.67%
  2. 2.Spider-Man48%
  3. 3.Mario Kart 847%
  4. 4.The Legend of Zelda47%
  5. 5.Sonic The Hedgehog46%
AI tools
  1. 1.ChatGPT45%
  2. 2.Google Gemini41%
  3. 3.Canva37%
  4. 4.Microsoft Copilot36%
  5. 5.Grammarly34%
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