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Technology & digital

Are you tech savvy or behind the times? Whether you’re interested in AI or Instagram, television or TikTok, delve into impartial research about trends and sentiment towards technology. Discover what people really think about tech brands, social media, and the latest innovations with free market research, articles, reports and events to stay ahead.

Tech takeover: What is driving the success of tech brands on a global scale
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NFL brand health peaks as the league heads into the Super Bowl
Photo by Sinenkiy
How Kärcher measures global product ownership with YouGov
[US Webinar] The Super Bowl ad playbook 2026: What worked, what didn’t
Data privacy day US 2026: How concerned are Americans about data security?
How brands can win with TikTok’s multi-platform audience
How Americans discover new TV shows
Don’t get fooled by cheap data: the data quality checklist every buyer needs
How Homes.com generated 51k page views to their report using YouGov research
US Biggest Brand Movers - December 2025
Finding the next Romostradamus: What the data tells us
Most Americans use AI but still don’t trust it
How to connect research data with AI-driven audience activation
Americans show low appetite for new tech this holiday season
Americans plan faster smartphone upgrades and fewer expect to buy budget models
WNBA Playoffs Signal Cultural Breakthrough Among Young Fans
US Biggest Brand Movers - November 2025
5G in the U.S.: Over six in ten Americans say the technology improves digital experiences
YouGov Behavioral: Digital Gamblers - Demographics, Psychographic & Behavioral Insights
Most Americans use AI for quick answers, but avid users trust it more
Canadian Advertisers of the Month for September: Visa, Apple, and Bank of Montreal
US Biggest Brand Movers - October 2025
Few Americans trust AI-powered mental health apps, survey finds
How to use AI-powered customer personas for marketing
Who’s responsible for an AI agent’s purchase mistake? [ft. Michael Nevski]
[Webinar] Beauty standards: America's top personal care brands revealed
Do students want their phones during school? [ft. DoSomething Strategic]
The most-streamed TV in the US, July 2025: Untamed, Sullivan’s Crossing, and Animal Kingdom
Do Americans trust driverless taxis and autonomous vehicles?
Tech adoption and literacy in America – What marketers need to know
[Webinar] America’s Black Friday & Cyber Monday outlook
US Biggest Brand Movers - September 2025
How many mobile gamers play in the bathroom? [ft. André Gualda]
U.S. Embraces Global Game: FIFA Club World Cup Success Builds Buzz for 2026
Which apps can’t Americans live without? [ft. Jonathan Yantz]
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