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Society and lifestyle

Between headlines and real understanding, there are hard facts. Find the truth behind the stories – from politics to parenting, dating to drinking. On this page, you’ll discover the latest research into trends and sentiment about our society. Let’s go behind the scenes of the reality show we’re all in.

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Do you know which country or countries your ancestors were living in 200 years ago?
How many of your great-grandparents' names do you know?
Have you ever used historical records — such as census, immigration, marriage, or birth records — to learn about your family history?
Has anyone in your family compiled a family tree?
How are Americans feeling this week?
How many hours do Americans sleep at night
Sex in the past week
Socializing - past week
How often Americans exercise
Americans' life satisfaction
New Years Resolutions | U.S. | October 2026
Daylight Saving Time | U.S. | October 2026
Do you think dog owners should or should not be allowed to let their dogs go off-leash in public parks?
If a close friend told the same stories repeatedly, would you tell them that they're repeating themselves?
Which fall activities do Americans plan to do?
Paranormal Experiences | U.S. | September 2026
Fall Activities | U.S. | September 2026
Countries
  1. 1.Canada74%
  2. 2.Italy72%
  3. 3.Japan72%
  4. 4.United States of America72%
  5. 5.Sweden71%
U.S. Non-governmental Institutions
  1. 1.St. Jude's Children's Research Hospital80%
  2. 2.American Red Cross77%
  3. 3.The Salvation Army65%
  4. 4.Save the Children61%
  5. 5.March of Dimes58%
US Federal Institutions
  1. 1.NASA78%
  2. 2.National Weather Service (NWS)72%
  3. 3.U.S. Postal Service68%
  4. 4.Centers for Disease Control and Prevention60%
  5. 5.Environmental Protection Agency (EPA)58%
World royalties
  1. 1.Catherine, Princess of Wales52%
  2. 2.William, Prince of Wales47%
  3. 3.Prince Harry, Duke of Sussex47%
  4. 4.King Charles III39%
  5. 5.Meghan, Duchess of Sussex36%
International organizations
  1. 1.World Health Organization59%
  2. 2.United Nations58%
  3. 3.NATO52%
  4. 4.European Union47%
  5. 5.Amnesty International43%
Universities
  1. 1.Stanford University63%
  2. 2.Johns Hopkins University61%
  3. 3.Harvard University60%
  4. 4.Yale University59%
  5. 5.University of Oxford57%
Cat breeds
  1. 1.Siberian64%
  2. 2.Bengal59%
  3. 3.Himalayan57%
  4. 4.American Shorthair56%
  5. 5.Maine Coon56%
Dog breeds
  1. 1.Golden Retriever82%
  2. 2.German Shepherd79%
  3. 3.Collie74%
  4. 4.Alaskan Husky74%
  5. 5.Labrador Retriever73%
Social activities
  1. 1.Listening to music88%
  2. 2.Watching movies86%
  3. 3.Spending time with family83%
  4. 4.Spending time with friends83%
  5. 5.Going to the park81%
Physical activities
  1. 1.Traveling78%
  2. 2.Walking78%
  3. 3.Swimming75%
  4. 4.Gardening67%
  5. 5.Pool65%
Cerebral activities
  1. 1.Baking78%
  2. 2.Reading76%
  3. 3.Playing Board games75%
  4. 4.Cooking73%
  5. 5.Puzzles73%
Activities
  1. 1.Listening to music88%
  2. 2.Watching movies86%
  3. 3.Spending time with family83%
  4. 4.Spending time with friends83%
  5. 5.Going to the park81%
Gambling & casino brands
  1. 1.MGM Grand51%
  2. 2.Hard Rock Hotel47%
  3. 3.Planet Hollywood45%
  4. 4.Las Vegas Hilton43%
  5. 5.Bellagio42%
Do Americans trust AI news summaries? [Reality checks ft. Vince Nero]
How U.S. adults support charities: Donations, volunteering and future giving
Sector favorability: Travel
Sector favorability: Gambling
Sector favorability: Professional services
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