Business inquiries

We'll email you back within 24 hours.

Get in touch

General inquiries

For member enquiries, public data requests, or general questions.

Contact usor visit Member helpdesk

Business

Access YouGov products and services as a business.

Sign inRegister as a client

Members

Take surveys and earn points as a member of the YouGov panel.

Sign inRegister as a member

Society and lifestyle

Between headlines and real understanding, there are hard facts. Find the truth behind the stories – from politics to parenting, dating to drinking. On this page, you’ll discover the latest research into trends and sentiment about our society. Let’s go behind the scenes of the reality show we’re all in.

Top threads: U.S. fashion retailer rankings 2026
woman in fashionable red coat with a purse
How often Americans fight
Group of men fighting in sports bar
Americans are living for the weekend: Vast majorities like Saturday and Sunday while Mondays are divisive
White clock with blue agenda and mockup calendar on desk for business meeting or schedule.
The times they are a-changin' — but most Americans would rather they not
How Americans feel about household chores — and dividing them
YouGov Behavioral: Viewership Trends by UK Political Party
Celebrity recall: Who scored big in Super Bowl 2026 ads
Americans' favorite condiments
Just how many Americans order food delivered?
What do couples argue about? Tone of voice, communication styles, and money top the list
How long Americans think couples should be together before having sex, getting married, and buying a home together
YouGov Behavioral: Top Film & TV (US & UK, January 2026)
What Americans think about Valentine's Day in 2026
St. Jude Children’s Research Hospital: Tracking brand strength behind America’s top-ranked nonprofit
Global brand health rankings reveal utility wins every time
From awareness to action: how effectively do the world’s top brands convert?
US Advertisers of the Month for December: HBO Max, Salvation Army and Target
[On-demand US webinar] YouGov Best Brand Rankings 2026 - US edition
Howitzer, chenille, and other words that men or women are more likely to know
What are Americans’ New Year’s resolutions for 2026?
Most Americans have never had a political argument at a holiday celebration
What are the best decades of Americans' lives? Many say their 20s or 30s
YouGov Behavioral: Top Film & TV (US & UK, November 2025)
Which Christmas movies have been most widely seen — and loved
All I want for Christmas is data on Americans’ holiday traditions, trees, and travel plans
Most Americans use AI but still don’t trust it
Americans would rather live on an all-women planet than an all-men one
Misérables recall: What Americans know about historical fiction
Thanksgiving 2025: What Americans will cook, eat, and debate at the table this year
YouGov Behavioral: Top Film & TV (US & UK, October 2025)
Messy Americans are more likely to use self-storage
Most Americans say they have experienced at least one paranormal event
YouGov Behavioral: Digital Gamblers - Demographics, Psychographic & Behavioral Insights
Accounting for taste: 12 food fights that split Americans
YouGov Behavioral: Top Film & TV (US & UK, September 2025)
Subscribe to our newsletter
Stay informed about the latest trends, insights, and developments in your sector.
Subscribe