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Society and lifestyle

Between headlines and real understanding, there are hard facts. Find the truth behind the stories – from politics to parenting, dating to drinking. On this page, you’ll discover the latest research into trends and sentiment about our society. Let’s go behind the scenes of the reality show we’re all in.

St. Jude Children’s Research Hospital: Tracking brand strength behind America’s top-ranked nonprofit
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Global brand health rankings reveal utility wins every time
rankings trophies
From awareness to action: how effectively do the world’s top brands convert?
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US Advertisers of the Month for December: HBO Max, Salvation Army and Target
[On-demand US webinar] YouGov Best Brand Rankings 2026 - US edition
YouGov Behavioral: Top Film & TV (US & UK, November 2025)
Most Americans use AI but still don’t trust it
YouGov Behavioral: Top Film & TV (US & UK, October 2025)
YouGov Behavioral: Digital Gamblers - Demographics, Psychographic & Behavioral Insights
YouGov Behavioral: Top Film & TV (US & UK, September 2025)
Who’s responsible for an AI agent’s purchase mistake? [ft. Michael Nevski]
Are Americans buying themselves birthday gifts? [ft. Gina Gorman]
Do students want their phones during school? [ft. DoSomething Strategic]
YouGov Behavioral: Top Film & TV (US & UK, August 2025)
US charity brand rankings 2025
Which apps can’t Americans live without? [ft. Jonathan Yantz]
Do Americans have a healthy information diet? [ft. Mike McCue]
Do Americans want to read AI books? [Reality checks ft. Desireé Duffy]
[US] Charity champions 2025: What’s driving donations in America
What do Americans think culture means? [Reality checks ft. Sabrina Lynch]
Do men or women have more unread emails? [Reality checks ft. Lila Brown]
YouGov Behavioral: The Comedy Report - Audience Demand, Motivations and Demographics
What would Americans do for a free trip? [Reality checks ft. Hilary Fischer-Groban]
Do Americans trust self-driving cars? [Reality checks ft. Adam Ragozzino]
Is 'Main Character Energy' empowering or narcissistic? [Reality checks ft. Mary Redondo]
Do lyrics or melody matter more? [Reality checks ft. Gregory Kohs]
Would Americans rather own a bitcoin or gold bar? [Reality checks ft. Sandy Kaul]
Are Americans proudest of their country, state, or hometown?
Are Americans polite to ChatGPT? [Reality checks]
What are America's favorite bedtime stories? [Reality checks]
What's America's most overrated condiment? [Reality checks]
Divided outlook: How Americans see the economy—and their wallets—in 2025
YouGov Behavioral: Top Film & TV Among the Female Demographic (US, 2025)
Should AI-generated search summaries replace traditional search?
DEI another day?
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