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Society and lifestyle

Between headlines and real understanding, there are hard facts. Find the truth behind the stories – from politics to parenting, dating to drinking. On this page, you’ll discover the latest research into trends and sentiment about our society. Let’s go behind the scenes of the reality show we’re all in.

How do Americans use AI in 2026? [Reality checks ft. Taylor Lorenz & Gina King, live at HumanX]
Photo by NatalyaBurova
This poll is over the moon
The lunar surface fills the frame in sharp detail, as seen during the Artemis II lunar flyby, while a distant Earth sets in the background. This image was captured at 6:41 p.m. EDT, on April 6, 2026, just three minutes before the Orion spacecraft and its crew went behind the Moon and lost contact with Earth for 40 minutes before emerging on the other side. In this image, the dark portion of Earth is experiencing nighttime, while on its day side, swirling clouds are visible over the Australia and Oceania region. In the foreground, Ohm crater shows terraced edges and a relatively flat floor mark
Trust in the age of generative AI
Photo by NatalyaBurova
Many Americans don't have a favorite dinosaur
Best bites 2026: U.S. restaurant brand rankings
Best bites 2026: Canada QSR rankings
How Priority Partnerships turned survey data into industry authority
Are humans monogamous by nature? Here’s what Americans think
Which proverbs do Americans find wise?
What Americans think about overpopulation, birth rates, and children
Forever young? U.S. anti-aging report 2026
Three-quarters of Americans at least sometimes use other devices while watching movies or TV
Top threads: U.S. fashion retailer rankings 2026
How often Americans fight
Americans are living for the weekend: Vast majorities like Saturday and Sunday while Mondays are divisive
The times they are a-changin' — but most Americans would rather they not
How Americans feel about household chores — and dividing them
YouGov Behavioral: Viewership Trends by UK Political Party
Celebrity recall: Who scored big in Super Bowl 2026 ads
Americans' favorite condiments
Just how many Americans order food delivered?
What do couples argue about? Tone of voice, communication styles, and money top the list
How long Americans think couples should be together before having sex, getting married, and buying a home together
YouGov Behavioral: Top Film & TV (US & UK, January 2026)
What Americans think about Valentine's Day in 2026
St. Jude Children’s Research Hospital: Tracking brand strength behind America’s top-ranked nonprofit
Global brand health rankings reveal utility wins every time
From awareness to action: how effectively do the world’s top brands convert?
US Advertisers of the Month for December: HBO Max, Salvation Army and Target
[On-demand US webinar] YouGov Best Brand Rankings 2026 - US edition
Howitzer, chenille, and other words that men or women are more likely to know
What are Americans’ New Year’s resolutions for 2026?
Most Americans have never had a political argument at a holiday celebration
What are the best decades of Americans' lives? Many say their 20s or 30s
YouGov Behavioral: Top Film & TV (US & UK, November 2025)
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