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Track competitors and campaign performance with our brand tracking solutions
Face the facts, not the fads – see your brand clearly through our panel’s eyes.
Brand health tracking is the continuous measurement of the perception of your brand with the audiences that matter. Using intelligence from tools that monitor brand performance against metrics like advertising awareness, loyalty, purchase consideration, and recommendation, your brand health can find perfect balance.
For true depth and breadth of insights, you need accurate historical data sourced from an industry-leading panel. Real-life data for informed decisions, when they matter most.
27,000+
US brands tracked
29 million+
registered panel members
45+
industries unpacked in detail
The global leader in accurate brand tracking
You can’t afford to make decisions with bad data. YouGov puts your brand in context with accuracy: how people think about it, where they see it, and why they believe in it.
Sharing real views, from real people
Explore vividly real views on your brand from our exceptionally representative panel. Helping you unpack your true brand value with accurate data.
Tailored to your data needs
You need brand tracking that tackles your core metrics and competitors – tailored to your industry. From always-on data to custom brand trackers, we’ll flex to meet your objectives so you can demonstrate the value of your investment to stakeholders.
Brand monitoring services
Get early indicators that really make a difference at the right time, with our industry-leading brand solutions.
YouGov BrandIndex
Discover our flagship tool: daily brand and competitor tracking across 16 metrics.Competitor monitoring
Understand your competitors through the eyes of the people who know them best.PR and crisis management
Navigate complex situations, ensuring you say what matters most, when it matters most.Testing for campaigns that hit home
Test ads, reach your target audience & perfect performance.Identify, size & profile your ideal customer
Audience analysis on segments that will be most receptive to your products and services.Custom Trackers
Dynamic, integrated performance monitoring for your brand.Not sure what solution you need? Let's chat.
Get in touch
Brand monitoring case studies
Providing over 1,000 insight and brand teams with brand tracking and measurement that really delivers. Take a peek at our brand tracking case studies.
“YouGov's brand tracking let us quickly, accurately and objectively show the positive brand impact that our FIFA World Cup advertising partners obtained.”
- Dan Urban, Vice President of Ad Sales Research, FOX Sports
Meet our experts
Boost your understanding of brand health tracking
Read our hot takes and how-tos, with insights from brand experts who share the freshest data and discuss the latest trends.
Brand monitoring FAQs
Are YouGov’s brand monitoring services right for my business?
Yes, every business can benefit from a better understanding of its brand. We track brands across every core market to present accurate, powerful intelligence. Whatever your goals across awareness, consideration, and recognition, we can help.
What brand tracking metrics should I be measuring?
Different brand health metrics might be essential for your brand depending on your focus and targets. Learn more about how to track your brand health with our helpful how-to guide.
YouGov’s always-on flagship brand tracking tool, BrandIndex, offers 16 core metrics across media and communication, brand perception and the purchase funnel:
- Advertising awareness
- Aided brand awareness
- Attention
- Buzz
- Word of mouth exposure
- Impression
- Customer satisfaction
- Quality
- Value
- Corporate reputation
- Recommendation
- Index (overall brand health)
- Purchase intent
- Consideration
- Current customer
- Former customer
Is tracking brand awareness important?
If you want to understand your market presence and how effectively your marketing, campaigns and message are reaching your potential audience, measuring brand awareness is key. Learn more in our guide on how to measure brand awareness.
Can YouGov’s brand tracking software give me a real-time view into campaign performance?
Tracking the impact of a particular campaign is always best via always-on brand tracking to understand where you were before, during and after your campaign and see the impact on overall brand health.
Demonstrate the value of your campaign to your business with YouGov’s brand monitoring solutions, via our advertising awareness score or by running surveys to your target audience or those who’ve seen the campaign.
Can I get brand monitoring that’s bespoke to my brand?
From quick brand health checks to always-on tracking, and custom solutions that cover your business objectives, YouGov offers a range of brand tracking solutions to suit every business. If you need something tailored to you, our experts are on hand! Get in touch to learn more.
Trust YouGov’s brand monitoring services
Reality check: every decision you make impacts your brand, so you should ground it in real data on your audience. Leading organizations place their confidence in YouGov’s always-on, market leading intelligence tools and brand health tracking expertise.
