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Public relations and crisis management

The true power of PR and crisis management lies in the reliability of its claims. Back up your public relations pitches and campaigns and navigate brand shocks with trustworthy market research intelligence.

Brand tracking & measurement - PR and crisis management - Intro

Public relations surveys to optimize your campaigns

Looking for ways to rise above the noise and generate PR coverage? Preparing for crisis management with PR grounded in reality, not reactivity?

A compelling PR story requires intelligence that takes you from speculation to substance.

Whether navigating the delicate landscape of crisis management or building thought leadership campaigns, working with unparalleled, accurate data ensures your PR efforts are built on a foundation of trusted intelligence. With YouGov, you’ll prove the value of your PR by measuring the moments that matter.

Creating the perfect hook relies on trustworthy data. Don’t just tell a story – tell a true story.

Why

Fuel your PR with YouGov’s survey research

Your reputation matters too much to count on anything less than honest, accurate data. Always-on tracking of your essential brand health metrics highlights daily changes immediately and puts them into historical context.

How

From facts to impact

Real-time intelligence helps you navigate complex situations and ensure you say what matters most, when it matters most. Daily data helps you analyze and benchmark PR success, so you can be proactive in your external communications.

What

Prove your worth

Get deeper, quantifiable insight into the drivers behind consumer behavior and how they connect to overall business performance. You’ll be able to confidently steer stakeholders and make timely decisions.

Public relations case studies

Discover how leading brands develop head-turning campaigns or protect their brand reputation with our case studies.

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Image depicting Smitten Communications and JustAnswer logo
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Consensys
GambleAware

"By leveraging YouGov’s BrandIndex data, we are able to show the actual impact of a reputational event and help provide PR and risk professionals a playbook to plan their response.”

Jim Pierpoint, SVP, Global Risk Management at Bank of America and Lecturer, North Carolina State University

View case study

Meet our experts

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Andrew Farmer
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Charlie Taylor
Head of US Client Services

PR market research platform FAQs

How do I use market research to help generate media coverage?

Using reputable, accurate data in your press releases by conducting market research with a trusted provider can help you generate media coverage. It’s something we do daily at YouGov. See our helpful how-to article on how to use research data for media exposure.

How do I create thought leadership content that generates press coverage?

Quality research data within your thought leadership content can help establish you as a key voice in your industry or market. See our how-to article on top tips for creating a thought-leadership survey that generates media coverage.

How can market research help in a PR crisis?

Market research data, especially always-on tracking of key brand health metrics, can help you to understand the moments that matter. You might know that consumer perception has changed, but what about the ‘why’ behind it? Valuable insights into the drivers behind opinions of your brand are essential in handling a crisis effectively.

With market research, you’ll see how news stories impact your brand health metrics in real-time, with connected data to understand and respond to shifts in public perception. Read our how-to article to understand more about how market research helps crisis communications.

How can market research help with risk management?

Measuring your brand with always-on or historical market research data can help to better manage risk and identify signature indicators. Learn from one of our clients about how they created a new framework for crisis management with YouGov data.

Trust YouGov’s research for PR and crisis management

Don’t be detached from reality. The most impactful PR is grounded in real-world data. Whether it’s exclusive coverage, reaching an international audience, preparing for a crisis, assessing public perception, or testing messages and strategies, YouGov’s got you covered. Unbiased research data that PR teams can trust.