Each month, we reveal the top three U.S. brands showing the biggest uplift in Ad Awareness, based on YouGov BrandIndex, our daily brand tracking solution.

Ad Awareness measures the percentage of consumers who have seen an advertisement for a brand in the past two weeks, with change calculated as the difference between the lowest and highest scores recorded over a four-week period.

U.S. Advertisers of the Month: January 2026 

January’s top advertisers in the U.S. are Planet Fitness, Trivago and Mint Mobile, each showing significant increases in Ad Awareness score.

  1. Planet Fitness: 8.94 percentage-point increase (from 16.45% on January 1 to 25.38% on January 28)
  2. Trivago: 8.88 percentage-point increase (from 15.44% on January 1 to 24.33% on January 29)
  3. Mint Mobile: 7.46 percentage-point increase (from 18.63% on January 1 to 26.1% on January 29)
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Methodology: January 2026

YouGov BrandIndex collects data on thousands of brands every day. Ad Awareness is based on asking: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” The data reflects a four-week moving average covering the period from January 1 to January 31, 2026, among U.S. adults aged 18+. The change is calculated as the difference between the lowest and highest scores within that window. 

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