U.S. Advertisers of the Month 2026

Each month, we reveal the top three U.S. brands showing the biggest uplift in Ad Awareness, based on YouGov BrandIndex, our daily brand tracking solution.

Ad Awareness measures the percentage of consumers who have seen an advertisement for a brand in the past two weeks, with change calculated as the difference between the lowest and highest scores recorded over a four-week period.

U.S. Advertiser of the Month: March 2026

March’s top advertisers in the U.S. are Samsung, Neutrogena, and Burger King, each showing significant increases in Ad Awareness score.

1. Samsung: 7.0 percentage point increase (from 21.5% on March 1 to 28.5% on March 30)
2. Neutrogena: 6.6 percentage point increase (from 15.9% on March 1 to 22.5% on March 28)
3. Burger King: 6.5 percentage points increase (from 28.9% on March 6 to 35.4% on March 29)

Methodology: March 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between March 1 and March 31, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included.

U.S. Advertisers of the Month: February 2026

February’s top advertisers in the U.S. are Budweiser, State Farm and Super Mario Bros., each showing significant increases in Ad Awareness score.

1. Budweiser: 10.9 percentage point increase (from 25.9% on February 1 to 36.8% on February 28)
2. State Farm: 6.0 percentage point increase (from 36.7% on February 3 to 42.7% on February 28)
3. Super Mario Bros.: 5.5 percentage point increase (from 5.8% on February 1 to 11.3% on February 28)
   

Methodology: February 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between February 1 and February 28, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included.

U.S. Advertisers of the Month: January 2026 

January’s top advertisers in the U.S. are Planet Fitness, Trivago and Mint Mobile, each showing significant increases in Ad Awareness score.

1. Planet Fitness: 8.9 percentage point increase (from 16.5% on January 1 to 25.4% on January 28)
2. Trivago: 8.9 percentage point increase (from 15.4% on January 1 to 24.3% on January 29)
3. Mint Mobile: 7.5 percentage point increase (from 18.6% on January 1 to 26.1% on January 29)

Methodology: January 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between January 1 and January 31, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included.