Every month, YouGov identifies the brands generating the strongest surge in Ad Awareness scores in the United States.
Using data from YouGov BrandIndex, our daily brand tracking solution, we measure Ad Awareness, the percentage of consumers who have seen an advertisement for a brand in the past two weeks. The brands featured here recorded the largest increase in Ad Awareness in the latest month compared to the previous month.
Top 10 U.S. Advertisers of the month: July 2026
- Telemundo – 4.8 point increase (from 4.6% in June to 9.4% in July)
- DraftKings – 4.7 point increase (from 24.6% in June to 29.3% in July)
- Airbnb – 4.4 point increase (from 20.0% in June to 24.4% in July)
- ASPCA – 4.4 point increase (from 13.4% in June to 17.8% in July)
- Temu – 4.3 point increase (from 30.4% in June to 34.7% in July)
- Apple Watch – 4.3 point increase (from 27.3% in June to 31.6% in July)
- Tide – 4.3 point increase (from 26.2% in June to 30.5% in July)
- Bank of America – 4.3 point increase (from 18.3% in June to 22.6% in July)
- Snickers – 4.3 point increase (from 17.9% in June to 22.2% in July)
- LG – 4.1 point increase (from 18.0% in June to 22.1% in July)
Telemundo likely gains from FIFA World Cup coverage
Telemundo’s Ad Awareness rose from 4.6% in June to 9.4% in July, a 4.8-point increase. The gain coincides with the FIFA World Cup’s knockout rounds and final, when its “El Mundial Es Nuestro” platform, official song and extensive tournament coverage were at peak visibility.
Airbnb gets a lift during FIFA World Cup media and promotions
Airbnb’s Ad Awareness climbed from 20.0% in June to 24.4% in July, a 4.4-point rise. The movement coincides with sustained FIFA World Cup advertising, while July booking windows offered free match tickets with selected stays and promoted exclusive fan experiences. Paid media and promotional publicity provide a strong, closely timed correlation with the uplift.
Bank of America stays visible with FIFA World Cup sponsorship
Bank of America’s Ad Awareness increased from 18.3% in June to 22.6% in July, up 4.3 points. The rise closely matches its FIFA World Cup sponsorship activity, including Fan Bands, a July Rockefeller Center fan experience and the release of “Street of Dreams” with David Beckham and U2. These connected physical and video activations likely created sustained visibility through the tournament’s final stages.
Telemundo gains amid FIFA World Cup coverage
Telemundo’s Ad Awareness rose from 4.6% in June to 9.4% in July, a 4.8-point increase. The gain coincides with the World Cup’s knockout rounds and final, when its “El Mundial Es Nuestro” platform, official song and extensive tournament coverage were at peak visibility. Record Spanish-language audiences make the tournament the clearest likely driver.
World Cup campaign sustains DraftKings visibility
DraftKings’ Ad Awareness increased from 24.6% in June to 29.3% in July, up 4.7 points. The rise aligns with its World Cup campaign, which combined “Covering the Cup” with Alex Morgan, Chicharito-led creative, platform promotions and watch events running into July. Together, the campaign creative and live activations likely kept the brand visible through the tournament’s decisive stages.
World Cup media and promotions lift Airbnb
Airbnb’s Ad Awareness climbed from 20.0% in June to 24.4% in July, a 4.4-point rise. The movement coincides with sustained World Cup advertising, while July booking windows offered free match tickets with selected stays and promoted exclusive fan experiences. Paid media and promotional publicity therefore provide a strong, closely timed explanation.
Top 10 U.S. Advertisers of the month: June 2026
- Grand Theft Auto – 6.3 point increase (from 6.5% in May to 12.8% in June)
- Coca-Cola – 5.8 point increase (from 37.0% in May to 42.8% in June)
- CeraVe – 5.0 point increase (from 16.8% in May to 21.8% in June)
- Amazon Prime – 4.7 point increase (from 39.5% in May to 44.2% in June)
- Heineken – 4.7 point increase (from 15.7% in May to 20.4% in June)
- Amazon Alexa – 4.7 point increase (from 13.1% in May to 17.8% in June)
- Kalshi – 4.6 point increase (from 12.1% in May to 16.7% in June)
- Pepsi – 4.5 point increase (from 25.8% in May to 30.3% in June)
- Juicy Juice – 4.5 point increase (from 2.4% in May to 6.9% in June)
- One A Day – 4.3 point increase (from 10.3% in May to 14.6% in June)
Top 10 U.S. Advertisers of the Month: May 2026
- Fox – 4.7 point increase (from 17.3% in April to 22.0% in May)
- Oscar Mayer – 4.2 point increase (from 12.2% in April to 16.4% in May)
- Hawaiian Punch – 4.2 point increase (from 2.9% in April to 7.1% in May)
- Michelob ULTRA – 4.1 point increase (from 12.5% in April to 16.6% in May)
- Kool-Aid – 3.8 point increase (from 6.0% in April to 9.8% in May)
- Baskin Robbins – 3.8 point increase (from 4.7% in April to 8.5% in May)
- ChatGPT – 3.6 point increase (from 27.0% in April to 30.6% in May)
- Crown Royal – 3.6 point increase (from 9.8% in April to 13.4% in May)
- Raid – 3.6 point increase (from 6.7% in April to 10.3% in May)
- Johnson & Johnson – 3.5 point increase (from 23.9% in April to 27.4% in May)
Methodology:
YouGov BrandIndex collects data on thousands of brands every day. Ad Awareness is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?"
Rankings in this article are based on change in Ad Awareness. To qualify as top improvers, a minimum base size of 300 (n) is required. In cases where the change in scores is the same between two brands, the current scores are used as a secondary metric to determine their ranking.
Brands tracked across multiple sectors are ranked based on their highest-performing sector. Both parent and child brands, such as Google and YouTube, are included to allow for greater granularity in performance tracking.
The data analysis in this article was created with the assistance of AI.