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Every month, YouGov identifies the brands generating the strongest surge in Ad Awareness scores in the United States.
Using data from YouGov BrandIndex, our daily brand tracking solution, we measure Ad Awareness, the percentage of consumers who have seen an advertisement for a brand in the past two weeks. The brands featured here recorded the largest increase in Ad Awareness in the latest month compared to the previous month.
Top 10 U.S. Advertisers of the Month: May 2026
- Fox – 4.7 percentage-point increase (from 17.3% in April to 22.0% in May)
- Oscar Mayer – 4.2 percentage-point increase (from 12.2% in April to 16.4% in May)
- Hawaiian Punch – 4.2 percentage-point increase (from 2.9% in April to 7.1% in May)
- Michelob ULTRA – 4.1 percentage-point increase (from 12.5% in April to 16.6% in May)
- Kool-Aid – 3.8 percentage-point increase (from 6.0% in April to 9.8% in May)
- Baskin Robbins – 3.8 percentage-point increase (from 4.7% in April to 8.5% in May)
- ChatGPT – 3.6 percentage-point increase (from 27.0% in April to 30.6% in May)
- Crown Royal – 3.6 percentage-point increase (from 9.8% in April to 13.4% in May)
- Raid – 3.6 percentage-point increase (from 6.7% in April to 10.3% in May)
- Johnson & Johnson – 3.5 percentage-point increase (from 23.9% in April to 27.4% in May)
Methodology:
YouGov BrandIndex collects data on thousands of brands every day. Ad Awareness is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?"
Rankings in this article are based on change in Ad Awareness. To qualify as top improvers, a minimum base size of 300 (n) is required. In cases where the change in scores is the same between two brands, the current scores are used as a secondary metric to determine their ranking.
Brands tracked across multiple sectors are ranked based on their highest-performing sector. Both parent and child brands, such as Google and YouTube, are included to allow for greater granularity in performance tracking.