[US livestream] The new search journey: How AI is changing online discovery

AI chatbots like ChatGPT, Claude, and Gemini are changing how people find answers online, but traditional search engines remain the dominant gateway to information. So, what’s really shaping the search journey today, and do U.S. consumers trust AI-generated answers?

To find out, YouGov surveyed consumers in the U.S. and 18 international markets, exploring where people start their searches, how they use AI assistants, and what makes them trust the information they receive.

Join host Brian Reitz and experts Clif Mark and Jade Vasquez on July 8th at 2pm ET / 11am PT for a data-driven livestream unpacking the results.

In the session, they will uncover:

• How usage of search engines and AI chatbot usage compare
• Where consumers start different online search tasks
• Actions taken by users after AI answers a search query
• How search habits vary across generations
• What could increase trust in AI chatbot answers

Registrants will also receive a copy of YouGov’s new search and AI trend report before it’s distributed publicly. Don’t miss out on this insight into the current state of online search.

Meet the speakers

Brian Reitz, Senior Marketing Manager & Podcast Host, YouGov

Brian Reitz serves YouGov as Senior Marketing Manager, Americas. He predominantly focuses on developing and advertising innovative trend reports, curating and hosting Reality checks, YouGov’s survey-inspired podcast, and supporting strategic marketing initiatives.

He has hosted radio shows and podcasts for 15+ years, graduated from the University of Missouri School of Journalism, and performs stand-up comedy in Chicago in his spare time.

Jade Vasquez, Research Consultant, YouGov

Jade Vasquez is a Research Consultant at YouGov, where she specializes in supporting gaming, esports, and technology clients. She helps brands and agencies leverage YouGov’s syndicated products, Profiles and BrandIndex, to support research, marketing, and partnership initiatives. In her role, she creates analyses and reports that help partners better understand consumer behavior, measure brand health, and identify opportunities to connect with their target audiences.

She holds a Master of Science in Computational Social Science from the University of California San Diego, a program focused on using data and computational methods to better understand human behavior and decision-making.

Clifton Mark, Senior Business Data Journalist, YouGov

Clifton Mark, a Senior Business Data Journalist with the B2B editorial team at YouGov. He specializes in survey-based reports across business sectors. His work is driven by a particular interest in how different audiences respond to brands and campaigns.

Prior to joining YouGov, he was the host of the 'Good in Theory' podcast .

YouGov

YouGov is a global research data and analytics group that is powered by reality. Thanks to a unique panel comprising millions of highly engaged members across 64 markets, we deliver unsurpassed accuracy, to inform better, more impactful decisions.

When you want unsurpassed accuracy to inform more impactful decisions, you need real-time, real-world data from real people.

YouGov /Research Reality