Clifton Mark

Senior Business Data Journalist

Clif is a Senior Business Data Journalist with the B2B editorial team at YouGov. He specializes on the travel and retail sectors.

UK

US

INT

[US livestream] The new search journey: How AI is changing online discovery

[On-demand US session] Skip happens: Why podcast ads still earn trust

Home improvement in the U.S. is hands-on but rarely fully DIY

Which brands saw the biggest gains in Ad Awareness over Christmas 2025? (US Edition)

How brands can win with TikTok’s multi-platform audience

Americans still don’t trust banking sector AI use

American trust in AI for retail: Consumer sentiment in 2025

What Americans cared about in 2025: Retail, values, and the evolving shopper

Most Americans use AI but still don’t trust it

Click, tap, or talk to a human: How Americans really want to bank

2025 U.S. money habits: How Americans saved, borrowed, and insured this year

Immigration enforcement fears are changing US consumer behavior

What America's Gen Z really wants from brands: Values, ethics & authenticity

Free, fast and convenient: How US shoppers want retail returns

Gamified ads in US: Gen Z leads in exposure and openness

Why US consumer interest in Black Friday & Cyber Monday is cooling (2025 trends)

Most consumers have car insurance – and most are satisfied with it

Brits more comfortable using AI for trip planning than a year ago

Comfort with AI in travel planning dips among younger Americans

How Gen Z shops in the US: Is the most online generation really buying online?

American Eagle’s Sweeney ad splits opinion

How Gen Z shops in the UK

The most-streamed TV in the UK, June 2025: Big Bang Theory, Department Q, and Clarkson’s Farm

The most-streamed TV in the US, June 2025: Ginny & Georgia, Blindspot, and Animal Kingdom

AI shopping assistants are catching on – but shoppers still need convincing

The most-streamed TV in the UK, May 2025: The Big Bang Theory, Friends, and House

The most-streamed TV in the US, May 2025: You, The Four Seasons, and Sirens

Golf travelers: Who they are and how they move

How Americans are celebrating July 4th this year and what will be on the grill

Can JCPenney turn heads again? A look at its “Yes, JCPenney” campaign

The most-streamed TV in the UK, April 2025: Black Mirror, Friends, and The Big Bang Theory

The most-streamed TV in the US, April 2025: Black Mirror, Young Sheldon, and You

What do American dads want for Father’s Day in 2025?

The most-streamed TV in the US, March 2025: Reacher, Running Point, and Severance

Subaru, Taco Bell, The Sims: brand heroes for LGB audiences

Canadian cooldown: sentiment toward U.S. travel plummets amid political tensions