Clifton Mark
Clif is a Senior Business Data Journalist with the B2B editorial team at YouGov. He specializes on the travel and retail sectors.
UK 
US 
INT [US livestream] The new search journey: How AI is changing online discovery
[On-demand US session] Skip happens: Why podcast ads still earn trust
Home improvement in the U.S. is hands-on but rarely fully DIY
Which brands saw the biggest gains in Ad Awareness over Christmas 2025? (US Edition)
How brands can win with TikTok’s multi-platform audience
Americans still don’t trust banking sector AI use
American trust in AI for retail: Consumer sentiment in 2025
What Americans cared about in 2025: Retail, values, and the evolving shopper
Most Americans use AI but still don’t trust it
Click, tap, or talk to a human: How Americans really want to bank
2025 U.S. money habits: How Americans saved, borrowed, and insured this year
Immigration enforcement fears are changing US consumer behavior
What America's Gen Z really wants from brands: Values, ethics & authenticity
Free, fast and convenient: How US shoppers want retail returns
Gamified ads in US: Gen Z leads in exposure and openness
Why US consumer interest in Black Friday & Cyber Monday is cooling (2025 trends)
Most consumers have car insurance – and most are satisfied with it
Brits more comfortable using AI for trip planning than a year ago
Comfort with AI in travel planning dips among younger Americans
How Gen Z shops in the US: Is the most online generation really buying online?
American Eagle’s Sweeney ad splits opinion
How Gen Z shops in the UK
The most-streamed TV in the UK, June 2025: Big Bang Theory, Department Q, and Clarkson’s Farm
The most-streamed TV in the US, June 2025: Ginny & Georgia, Blindspot, and Animal Kingdom
AI shopping assistants are catching on – but shoppers still need convincing
The most-streamed TV in the UK, May 2025: The Big Bang Theory, Friends, and House
The most-streamed TV in the US, May 2025: You, The Four Seasons, and Sirens
Golf travelers: Who they are and how they move
How Americans are celebrating July 4th this year and what will be on the grill
Can JCPenney turn heads again? A look at its “Yes, JCPenney” campaign
The most-streamed TV in the UK, April 2025: Black Mirror, Friends, and The Big Bang Theory
The most-streamed TV in the US, April 2025: Black Mirror, Young Sheldon, and You
What do American dads want for Father’s Day in 2025?
The most-streamed TV in the US, March 2025: Reacher, Running Point, and Severance
Subaru, Taco Bell, The Sims: brand heroes for LGB audiences
Canadian cooldown: sentiment toward U.S. travel plummets amid political tensions