Clifton Mark
Clif is a Senior Business Data Journalist with the B2B editorial team at YouGov. He specializes on the travel and retail sectors.
UK 
US 
INT Consumer trust in AI for retail remains low in Britain, especially among older adults
British banking preferences revealed: digital vs in-person
Brits are happy to use AI but still don’t trust it
Britons might use AI in financial service but not for advice
Brits more comfortable using AI for trip planning than a year ago
Britain’s BNPL users: younger, female and financially strained
Free returns and flexibility: What UK shoppers expect from retailer return policies
Who's ready to cruise in Great Britain—and which lines top their list?
How Londoners’ fashion preferences stand out from—and align with—the UK
Where Britons splurge—and where they save—on luxury goods
Where are Britons going for summer holidays in 2025?
The most-streamed TV in the UK, March 2025: The Big Bang Theory, Adolescence, and Friends
The most-streamed TV in the UK, February 2025: The Big Bang Theory, Friends, and The Office
A deep dive into British customer service preferences
Emirates, Qatar Airways and Virgin Atlantic top in-flight food and drink ratings among UK travellers
The Big Bang Theory, Friends, and Squid Game: The Most-Streamed TV in the UK, January 2025
Who’s in the front of the plane? First-class demographics, travel preferences, and regional insights in Great Britain
The Big Bang Theory, Black Doves, and Friends: The most-streamed TV in the UK, December 2024
London leads Britain in Christmas home decoration
Halloween in Britain: Unravelling British shopping preferences, spending patterns
UK: Top horror movies for Halloween 2024
Entry fees for cities could deter Brits, especially those who don’t travel
Should “meaty” language be used for plant-based products in Britain?
Automated driving technologies UK drivers want in their cars
Back-to-school in Britain: who’s shopping and what are they buying?
10 most searched car brands in the UK for 2024
How Britons blow off steam
Do Britons trust big pharma?
Baby Reindeer, Fallout, and The Big Bang Theory: The most-streamed TV in the UK, April 2024
The Big Bang Theory, The Gentlemen, and Friends: The most-streamed TV in the UK, March 2024
The future of pharmacy: 40% of Brits are interested in getting their medications delivered
Champions League, Europa League, and Dune UK’s most in-demand TV and film for March 16-31, 2024
How many Britons is physiotherapy helping?
Chalamet rules Brittania: Dune(s) and Wonka UK’s most in-demand Titles for March 1-15, 2024
Booking insights and disruption concerns ahead of 2024 summer holidays
One Day, The Big Bang Theory and Friends: The most-streamed TV in the UK, February 2024