Clifton Mark

Senior Business Data Journalist

Clif is a Senior Business Data Journalist with the B2B editorial team at YouGov. He specializes on the travel and retail sectors.

UK

US

INT

Consumer trust in AI for retail remains low in Britain, especially among older adults

British banking preferences revealed: digital vs in-person

Brits are happy to use AI but still don’t trust it

Britons might use AI in financial service but not for advice

Brits more comfortable using AI for trip planning than a year ago

Britain’s BNPL users: younger, female and financially strained

Free returns and flexibility: What UK shoppers expect from retailer return policies

Who's ready to cruise in Great Britain—and which lines top their list?

How Londoners’ fashion preferences stand out from—and align with—the UK

Where Britons splurge—and where they save—on luxury goods

Where are Britons going for summer holidays in 2025?

The most-streamed TV in the UK, March 2025: The Big Bang Theory, Adolescence, and Friends

The most-streamed TV in the UK, February 2025: The Big Bang Theory, Friends, and The Office

A deep dive into British customer service preferences

Emirates, Qatar Airways and Virgin Atlantic top in-flight food and drink ratings among UK travellers

The Big Bang Theory, Friends, and Squid Game: The Most-Streamed TV in the UK, January 2025

Who’s in the front of the plane? First-class demographics, travel preferences, and regional insights in Great Britain

The Big Bang Theory, Black Doves, and Friends: The most-streamed TV in the UK, December 2024

London leads Britain in Christmas home decoration

Halloween in Britain: Unravelling British shopping preferences, spending patterns

UK: Top horror movies for Halloween 2024

Entry fees for cities could deter Brits, especially those who don’t travel

Should “meaty” language be used for plant-based products in Britain?

Automated driving technologies UK drivers want in their cars

Back-to-school in Britain: who’s shopping and what are they buying?

10 most searched car brands in the UK for 2024

How Britons blow off steam

Do Britons trust big pharma?

Baby Reindeer, Fallout, and The Big Bang Theory: The most-streamed TV in the UK, April 2024

The Big Bang Theory, The Gentlemen, and Friends: The most-streamed TV in the UK, March 2024

The future of pharmacy: 40% of Brits are interested in getting their medications delivered

Champions League, Europa League, and Dune UK’s most in-demand TV and film for March 16-31, 2024

How many Britons is physiotherapy helping?

Chalamet rules Brittania: Dune(s) and Wonka UK’s most in-demand Titles for March 1-15, 2024

Booking insights and disruption concerns ahead of 2024 summer holidays

One Day, The Big Bang Theory and Friends: The most-streamed TV in the UK, February 2024