Clifton Mark

Senior Business Data Journalist

Clif is a Senior Business Data Journalist with the B2B editorial team at YouGov. He specializes on the travel and retail sectors.

UK

US

INT

Brits more comfortable using AI for trip planning than a year ago

Most consumers have car insurance – and most are satisfied with it

Free returns and flexibility: What UK shoppers expect from retailer return policies

Brits more comfortable using AI for trip planning than a year ago

Comfort with AI in travel planning dips among younger Americans

How Gen Z shops in the US: Is the most online generation really buying online?

American Eagle’s Sweeney ad splits opinion

How Gen Z shops in the UK

The most-streamed TV in the UK, June 2025: Big Bang Theory, Department Q, and Clarkson’s Farm

The most-streamed TV in the US, June 2025: Ginny & Georgia, Blindspot, and Animal Kingdom

AI shopping assistants are catching on – but shoppers still need convincing

The most-streamed TV in the UK, May 2025: The Big Bang Theory, Friends, and House

The most-streamed TV in the US, May 2025: You, The Four Seasons, and Sirens

Who's ready to cruise in Great Britain—and which lines top their list?

Golf travelers: Who they are and how they move

How Londoners’ fashion preferences stand out from—and align with—the UK

How Americans are celebrating July 4th this year and what will be on the grill

Can JCPenney turn heads again? A look at its “Yes, JCPenney” campaign

The most-streamed TV in the UK, April 2025: Black Mirror, Friends, and The Big Bang Theory

The most-streamed TV in the US, April 2025: Black Mirror, Young Sheldon, and You

Gen Z vs. Baby Boomers: How different generations approach travel insurance

Is Trump’s trade war hurting American brands abroad?

Where Britons splurge—and where they save—on luxury goods

Where are Britons going for summer holidays in 2025?

What do American dads want for Father’s Day in 2025?

The most-streamed TV in the US, March 2025: Reacher, Running Point, and Severance

The most-streamed TV in the UK, March 2025: The Big Bang Theory, Adolescence, and Friends

Subaru, Taco Bell, The Sims: brand heroes for LGB audiences

Canadian cooldown: sentiment toward U.S. travel plummets amid political tensions

Luxury’s luster fades in 2025 as consumer appetite declines

Where are global podcast–listeners in 2025?

Gen Z says the ’90s were peak style—and these are the brands that prove it

Divided outlook: How Americans see the economy—and their wallets—in 2025

The most-streamed TV in the UK, February 2025: The Big Bang Theory, Friends, and The Office

The most-streamed TV in the US, February 2025: The Night Agent, Younger, and Severance:

What Do American Moms Want for Mother’s Day in 2025?