Clifton Mark
Clif is a Senior Business Data Journalist with the B2B editorial team at YouGov. He specializes on the travel and retail sectors.
UK 
US 
INT Brits more comfortable using AI for trip planning than a year ago
Most consumers have car insurance – and most are satisfied with it
Free returns and flexibility: What UK shoppers expect from retailer return policies
Brits more comfortable using AI for trip planning than a year ago
Comfort with AI in travel planning dips among younger Americans
How Gen Z shops in the US: Is the most online generation really buying online?
American Eagle’s Sweeney ad splits opinion
How Gen Z shops in the UK
The most-streamed TV in the UK, June 2025: Big Bang Theory, Department Q, and Clarkson’s Farm
The most-streamed TV in the US, June 2025: Ginny & Georgia, Blindspot, and Animal Kingdom
AI shopping assistants are catching on – but shoppers still need convincing
The most-streamed TV in the UK, May 2025: The Big Bang Theory, Friends, and House
The most-streamed TV in the US, May 2025: You, The Four Seasons, and Sirens
Who's ready to cruise in Great Britain—and which lines top their list?
Golf travelers: Who they are and how they move
How Londoners’ fashion preferences stand out from—and align with—the UK
How Americans are celebrating July 4th this year and what will be on the grill
Can JCPenney turn heads again? A look at its “Yes, JCPenney” campaign
The most-streamed TV in the UK, April 2025: Black Mirror, Friends, and The Big Bang Theory
The most-streamed TV in the US, April 2025: Black Mirror, Young Sheldon, and You
Gen Z vs. Baby Boomers: How different generations approach travel insurance
Is Trump’s trade war hurting American brands abroad?
Where Britons splurge—and where they save—on luxury goods
Where are Britons going for summer holidays in 2025?
What do American dads want for Father’s Day in 2025?
The most-streamed TV in the US, March 2025: Reacher, Running Point, and Severance
The most-streamed TV in the UK, March 2025: The Big Bang Theory, Adolescence, and Friends
Subaru, Taco Bell, The Sims: brand heroes for LGB audiences
Canadian cooldown: sentiment toward U.S. travel plummets amid political tensions
Luxury’s luster fades in 2025 as consumer appetite declines
Where are global podcast–listeners in 2025?
Gen Z says the ’90s were peak style—and these are the brands that prove it
Divided outlook: How Americans see the economy—and their wallets—in 2025
The most-streamed TV in the UK, February 2025: The Big Bang Theory, Friends, and The Office
The most-streamed TV in the US, February 2025: The Night Agent, Younger, and Severance:
What Do American Moms Want for Mother’s Day in 2025?