Competitor monitoring: stay ahead with smart insights

"The YouGov team supported us in the development of a tailor-made study to get us even closer to our consumer’s perception gaining important insights that have been used for the data-based decisions."

"YouGov have been our most trusted consumer insights partner over the past 4 years, going above and beyond the boundaries of the BrandIndex tool. Their services, data and insights have become a core pillar of our brands and our business. We look forward to many more years of fruitful collaboration.”

"The big regret is that we haven’t met YouGov before. At the moment we use the tool on a weekly basis to monitor effects of all brand campaigns... The strengths are the autonomy in data analysis and the timeliness of information available.

YouGov is a valid support to the Marketing team to choose the best performing brand marketing strategies."

“Thanks to robust tools and support provided by specialists, YouGov finally allows us to appreciate our brand investments. The combination of BrandIndex and ad-hoc surveys helps us understand the impact of our campaigns in real time as well as measure their long-term effects. Today, it is an essential tool for the development of the Cheerz brand and the achievement of our objective: to be a love brand on the online photo printing market.”

"We have found YouGov to be very cooperative. YouGov’s support was always characterized by a high level of competence and pragmatism and was always to our complete satisfaction.”

"YouGov’s brand tracking has made it possible for us to take the entire business on the journey with us since we rebranded. Visually demonstrating the benefits of investing in our brand over time has helped us better justify our brand marketing spend and strategy"