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Every month, YouGov identifies the brands generating the strongest surge in Ad Awareness scores in Australia.
Using data from YouGov BrandIndex, our daily brand tracking solution, we measure Ad Awareness, the percentage of consumers who have seen an advertisement for a brand in the past two weeks. The brands featured here recorded the largest increase in Ad Awareness in the latest month compared to the previous month.
Top 10 Australia Advertisers of the Month: May 2026
- Vodafone – 6.2 percentage-point increase (from 14.6% in April to 20.8% in May)
- Woolworths – 5.1 percentage-point increase (from 46.4% in April to 51.5% in May)
- Coles – 4.9 percentage-point increase (from 45.1% in April to 50.0% in May)
- 7-Eleven – 4.6 percentage-point increase (from 13.6% in April to 18.2% in May)
- Specsavers – 4.4 percentage-point increase (from 28.0% in April to 32.4% in May)
- Amazon Prime Video – 4.4 percentage-point increase (from 16.7% in April to 21.1% in May)
- The Good Guys – 4.1 percentage-point increase (from 19.4% in April to 23.5% in May)
- Westpac – 3.9 percentage-point increase (from 16.3% in April to 20.2% in May)
- SEEK – 3.9 percentage-point increase (from 13.2% in April to 17.1% in May)
- Weet-Bix – 3.8 percentage-point increase (from 17.1% in April to 20.9% in May)
Methodology:
YouGov BrandIndex collects data on thousands of brands every day. Ad Awareness is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?"
Rankings in this article are based on change in Ad Awareness. To qualify as top improvers, a minimum base size of 300 (n) is required. In cases where the change in scores is the same between two brands, the current scores are used as a secondary metric to determine their ranking.
Brands tracked across multiple sectors are ranked based on their highest-performing sector. Both parent and child brands, such as Google and YouTube, are included to allow for greater granularity in performance tracking.