Each month, we reveal the top three Australia brands showing the biggest uplift in Ad Awareness, based on YouGov BrandIndex, our daily brand tracking solution.

Ad Awareness measures the percentage of consumers who have seen an advertisement for a brand in the past two weeks, with change calculated as the difference between the lowest and highest scores recorded over a four-week period.

Advertisers of the Month Australia: April 2026

The leading advertisers in Australia in April are Bob Jane T-Marts, Supercheap Auto, and Booking.com. All three brands recorded significant increases in Ad Awareness.

  1. Bob Jane T-Marts: 8.0 percentage-point increase (from 16.2% on April 1 to 24.2% on April 30)
  2. Supercheap Auto: 7.6 percentage-point increase (from 21.7% on April 1 to 29.4% on April 29)
  3. Booking.com: 5.1 percentage-point increase (from 27.1% on April 1 to 32.2% on April 17)
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Methodology: April 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between April 1 and April 30, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included. Both parent and child brands, such as Google and YouTube, are included to allow for greater granularity in performance tracking.

Australia Advertiser of the Month: March 2026

March’s top advertisers in Australia are BIG W, Nivea, and Specsavers, each showing significant increases in Ad Awareness score this month.

  1. BIG W: +5.8 percentage-points (from 28.2% on March 1 to 34.0% on March 30)
  2. Nivea: +5.5 percentage-points (from 16.9% on March 14 to 22.4% on March 31)
  3. Specsavers: +5.3 percentage-points (from 27.8% on March 1 to 33.0% on March 28)

Methodology: March 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between March 1 and March 31, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included. Both parent and child brands, such as Google and YouTube, are included to allow for greater granularity in performance tracking.

Australia Advertiser of the Month: February 2026

February’s top advertisers in Australia are Red Bull, Allianz, and Commonwealth Bank, each showing significant increases in Ad Awareness score

  1. Red Bull: +6.7 percentage points (from 20.6% on February 2 to 27.3% on February 28)
  2. Allianz: +5.7 percentage points (from 15.2% on February 2 to 20.8% on February 27)
  3. Commonwealth Bank (CBA): +5.1 percentage points (from 27.7% on February 7 to 32.8% on February 25)

Methodology: February 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between February 1 and February 28, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included. Both parent and child brands, such as Google and YouTube, are included to allow for greater granularity in performance tracking.

Australia Advertisers of the Month: January 2026 

January’s top advertisers in Australia are Kia, trivago, and Woolworths, each showing significant increases in Ad Awareness score.

  1. Kia: +7.6 percentage points (from 15.1% on January 2 to 22.6% on January 30)
  2. trivago: +6.6 percentage points (from 21.4% on January 2 to 28.1% on January 24)
  3. Woolworths: +6.1 percentage points (from 45.1% on January 2 to 51.1% on January 30)

Methodology: January 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between January 1 and January 31, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included. Both parent and child brands, such as Google and YouTube, are included to allow for greater granularity in performance tracking.

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