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Each month, we reveal the top three Australia brands showing the biggest uplift in Ad Awareness, based on YouGov BrandIndex, our daily brand tracking solution.
Ad Awareness measures the percentage of consumers who have seen an advertisement for a brand in the past two weeks, with change calculated as the difference between the lowest and highest scores recorded over a four-week period.
Australia Advertiser of the Month: February 2026
February’s top advertisers in Australia are Red Bull, Allianz, and Commonwealth Bank, each showing significant increases in Ad Awareness score
- Red Bull: +6.7 percentage points (from 20.6% on February 2 to 27.3% on February 28)
- Allianz: +5.7 percentage points (from 15.2% on February 2 to 20.8% on February 27)
- Commonwealth Bank (CBA): +5.1 percentage points (from 27.7% on February 7 to 32.8% on February 25)
Methodology: February 2026
YouGov BrandIndex collects data on thousands of brands every day. Ad Awareness is based on asking:“Which of the following consumer brands have you seen an advertisement for in the past two weeks?”The data reflects a four-week moving average covering the period from February 1 to February 28, 2026 among Australia adults aged 18+. The change is calculated as the difference between the lowest and highest scores within that window.
Australia Advertisers of the Month: January 2026
January’s top advertisers in Australia are Kia, trivago, and Woolworths, each showing significant increases in Ad Awareness score.
- Kia: +7.6 percentage points (from 15.1% on January 2 to 22.6% on January 30)
- trivago: +6.6 percentage points (from 21.4% on January 2 to 28.1% on January 24)
- Woolworths: +6.1 percentage points (from 45.1% on January 2 to 51.1% on January 30)
Methodology: January 2026
YouGov BrandIndex collects data on thousands of brands every day. Ad Awareness is based on asking: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” The data reflects a four-week moving average covering the period from January 1 to January 30, 2026, among Australia adults aged 18+. The change is calculated as the difference between the lowest and highest scores within that window.