Coca-Cola saw the largest growth this month in terms of Ad Awareness in Denmark, followed by Carlsberg at number two and Spotify in third place. According to YouGov BrandIndex data, which tracks brand perception on a daily basis, these three brands saw the highest increase in Ad Awareness during June 2025.

The Ad Awareness question asks consumers if they have seen an advertisement for a brand in the previous two weeks, and the difference in scores (highest vs lowest) for the month determines our Advertisers of the Month. 

The caffeinated and carbonated soft drink from the Coca-Cola Company Coca-Cola saw its Ad Awareness score rise by 9.1 percentage points, from 9.3% on June 2nd to 18.4% on June 30th.

On second place is Carlsberg which had an increase of 7.5 percentage points, from 6.2% on June 6th to 13.7% on June 30th. Ranking third on our list is Spotify which had an increase of 6.1 percentage points in Ad Awareness from 4.1% on June 1st to 10.2% on June 29th, 2025.

Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of Danish adults aged 18+ between June 1st and June 30th, 2025. Learn more about BrandIndex.

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