YouGov’s Advertiser of the Month in Finland: Coca-Cola takes the crown

Which brands are leading the way in advertising performance?

YouGov BrandIndex gives marketers and business leaders continuous insight across 16 key brand health metrics, showing which campaigns are resonating with consumers — and what drives their success.

In November 2025, Coca-Cola claimed the title of Advertiser of the Month in Finland, thanks to the largest increase in Ad Awareness. The beverage giant surged by 14.8 percentage points, climbing from around 28% at the start of the month to 43% by month’s end. This impressive growth reflects Coca-Cola’s “Real Magic” holiday campaign, which combined emotional storytelling, outdoor displays, and digital video ads with experiential activations like Christmas truck tours and influencer partnerships, reinforcing its role as a festive icon.

Brands Making Waves

Lidl secured second place with a 10-point increase, moving from 58% to nearly 64%. The retailer’s holiday campaign focused on affordable festive meals and sustainable gift ideas, amplified through TV commercials, social media activations, and influencer-led recipe content. Lidl’s emphasis on value and sustainability resonated strongly with Finnish consumers preparing for the holiday season.

Meanwhile, Mercedes-Benz achieved a 9.4-point gain, rising from 11% to 20%. Its campaign spotlighted electric mobility and luxury innovation, featuring premium video ads, programmatic display, and social media storytelling. By highlighting sustainability and cutting-edge technology, Mercedes-Benz appealed to environmentally conscious drivers seeking performance and prestige.

Coca-Cola’s success underscores the power of emotional brand storytelling and experiential engagement, Lidl demonstrates the impact of seasonal relevance and multi-channel activation, and Mercedes-Benz shows how innovation-driven narratives can elevate awareness. For marketers, the lesson is clear: localized messaging, festive timing, and integrated campaigns remain critical drivers of advertising impact in Finland.

Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of Finnish adults aged 18+ between November 1st and November 30th, 2025. Learn more about BrandIndex.