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Key insights:
- Amazon Prime leads, boosted by its 11.11 Sale and Shark Tank Egypt tie-in.
- LinkedIn gains 8.0 points, marking stronger ad presence in Egypt.
- YouTube takes up third, gaining 7.5 points, reflecting solid audience engagement in November.
November’s Egypt Advertisers of the Month are Amazon Prime, LinkedIn, and YouTube, each showing a notable increase in Ad Awareness among all the brands tracked by YouGov BrandIndex. Ad Awareness measures the percentage of consumers who have seen an advertisement for a brand in the past two weeks.
Egypt Advertisers of the Month: November 2025
Amazon Prime leads in Egypt with a rise in Ad Awareness, climbing from 25.4% on November 7 to 35.7% on November 24, an increase of 10.3 percentage points. The lift aligns with Amazon Egypt’s 11.11 Sale Event (November 7–12), which promoted major discounts across key product categories. Around the same period, Amazon also launched a local partnership with Shark Tank Egypt to spotlight and support small businesses, further boosting brand exposure.
Professional networking platform, LinkedIn, follows with a gain of 8.0 percentage points, increasing from 14.7% on October 30 to 22.7% by November 25.
YouTube rounds out the top three with a 7.5-point increase in Ad Awareness, rising from 28.8% on November 1 to 36.3% by November 25. This suggests that the brand has succeeded in connecting with the audience and lingering in their memories.
Methodology: YouGov BrandIndex tracks daily perceptions of thousands of brands. Ad Awareness is based on the question: “Which of the following brands have you seen an advertisement for in the past two weeks?” Scores are reported as percentages, drawn from nationally representative daily surveys of adults in Egypt. Data is weighted by Age and Gender using post-stratification. Figures are shown as a four-week moving average between 26 Oct - 25 Nov 2025. The change in scores is calculated as the difference between the highest and lowest daily scores within the period.
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