United Kingdom 
United States 
Deutschland 
France 
España 
Italia 
International 
Key insights
- Myntra’s Ad Awareness rose above 40 during the ‘Right to Fashion Sale’ campaign period, increasing from 38.6 on January 9 to 40.5 by January 15.
- Ad Awareness reached a monthly high of 43.2 on January 23, following the launch of the ‘Wedding Fits for Everyone’ campaign on January 19.
- Attention and overall brand health also peaked late in the month, with Attention reaching 44.6 on January 25 and Index rising to 35.2 on January 26.
Myntra was ranked second among India’s top-performing advertisers in January 2026 following sustained growth in Ad Awareness across the month. Daily YouGov BrandIndex tracking shows how a sequence of in-market activations, aligned with measurable shifts in consumer metrics.
Across January, Myntra recorded consistent increases across key YouGov BrandIndex measures. Ad Awareness reached a monthly high of 43.2, Attention peaked at 44.6, and the Index rose to 35.2 during the month.
Tracking Myntra's Ad Awareness uplift
At the start of the month, Ad Awareness remained relatively stable. Between January 1 and January 8, scores fluctuated between 38.0 and 39.2, with no sustained upward movement.
Momentum began on January 9, when Ad Awareness increased from 38.6 to 40.5 by January 15 – marking the first sustained move above the 40-point threshold during the month. January 9 also marked the launch of the Myntra ‘Right to Fashion Sale’ 2026, which ran from 9th to 19th January and featured discounts of up to 80% along with additional bank offers across fashion categories. Positioned as a Republic Day shopping event, the sale was promoted through early access announcements and deal-led messaging during the live window.
During the same period, Attention rose from 40.5 to 42.3, while the brand’s Index score, a composite measure of brand health, increased from 30.5 to 32.6. Upward movement was recorded across all three metrics during the active sale phase.
Building on success: Back-to-back campaigns drove results
Between January 19 and January 23, Ad Awareness increased from 40.9 to 43.2, a 2.3- percentage point rise in four days, culminating in the monthly peak of 43.2 on January 23.
On January 19, Myntra launched its ‘Wedding Fits for Everyone’ ad campaign, featuring creators Komal Pandey and Siddharth Batra as part of its wedding-season campaign rollout. Between January 19 and January 23, Ad Awareness increased from 40.9 to 43.2, a 2.3- percentage point rise in four days, culminating in the monthly peak of 43.2 on January 23. Across this window, Attention increased from 42.9 (January 19) to 44.2 (January 23), later reaching a monthly high of 44.6 on January 25. Index scores rose from 33.6 to 34.7 during the same dates and peaked at 35.2 on January 26.
The release of the ‘Slay Karo, Settle Nahi’ brand film on January 27 coincided with this elevated performance window. The campaign, which rolled out across YouTube and social media platforms, centred on young consumers rejecting generational stereotypes and choosing bold, expressive fashion. In the days that followed, Ad Awareness remained above 42 through January 29, while Attention stayed above 43 through January 31. Index scores remained above 34 during the same period, closing the month at 33.7, well above its early-January levels.
Methodology: YouGov BrandIndex collects data on thousands of brands every day. Myntra’s Index score is reported as net scores from –100 to +100. Ad Awareness is based on the question: “Which of the following General Retailers have you seen an advertisement for in the PAST TWO WEEKS?” Attention is based on the question: “Which of the following brands have you heard something positive or negative about in the past two weeks?” Scores are reported as net scores (Index) and percentages (Ad Awareness, Attention), based on daily nationally representative surveys of India adults, weighted to census targets. Figures are shown as a 4-week moving average with sample size ranging from 1,101 to 1,149 between January 1 and January 31, 2026.
image credit: gettyimages