Canada Advertisers of the Month 2026

Each month, we reveal the top three Canada brands showing the biggest uplift in Ad Awareness, based on YouGov BrandIndex, our daily brand tracking solution.

Ad Awareness measures the percentage of consumers who have seen an advertisement for a brand in the past two weeks, with change calculated as the difference between the lowest and highest scores recorded over a four-week period.

Canada Advertisers of the Month: March 2026

March’s top advertisers in Canada are Uber Eats, Youtube Music, and Amazon, each showing significant increases in Ad Awareness score.

1. Uber Eats: 5.0 percentage-point increase (from 21.9% on March 14 to 26.8% on March 31)
2. YouTube Music: 4.7 percentage-point increase (from 8.1% on March 9 to 12.9% on March 31)
3. Amazon: 4.7 percentage-point increase (from 32.1% on March 2 to 36.8% on March 16)

Methodology: March 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between March 1 and March 31, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included.

Canada Advertisers of the Month: February 2026

February’s top advertisers in Canada are Pepsi, Lays and Tim Hortons, each showing significant increases in Ad Awareness score.

1. Pepsi: +6.5 percentage points (from 22.4% on February 4 to 28.9% on February 28)
2. Lays: +6.1 percentage points (from 16.4% on February 2 to 22.5% on February 26)
3. Tim Hortons: +4.8 percentage points (from 42.4% on February 1 to 47.1% on February 21)

Methodology: February 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between February 1 and February 28, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included.

Canada Advertisers of the Month: January 2026 

January’s top advertisers in Canada are Gillette, Trivago and Colgate, each showing significant increases in Ad Awareness score.

1. Gillette: 7.1 percentage-point increase (from 12.9% on January 5 to 20% on January 29)
2. Trivago: 6.5 percentage-point increase (from 25.2% on January 1 to 31.7% on January 28)
3. Colgate: 6.2 percentage-point increase (from 14.7% on January 5 to 20.9% on January 29)

Methodology: January 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between January 1 and January 31, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included.