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The FIFA World Cup has brought a new wave of football-themed Coca-Cola products to Australian shelves. As an official FIFA World Cup sponsor and Football Australia partner, the brand has released 18 collectible country cans, alongside Coca-Cola Classic and Coca-Cola Zero Sugar 10-pack cans featuring four CommBank Socceroos players.
The packs launched in Coles stores on 10 June, a day before the tournament kicked off, as part of a broader campaign spanning retail, digital and out-of-home channels. YouGov BrandIndex data shows football fans responded more quickly than Australians overall, with stronger gains in both Buzz and Purchase Intent during the campaign's opening weeks.
Buzz scores reflect early campaign momentum
Buzz, a measure of whether consumers have heard something positive or negative about a brand in the previous two weeks, increased among the national representative population following the launch of Coca-Cola's FIFA World Cup campaign. The score rose from 12.6 on 10 June, when the limited-edition packs reached Coles stores, to 14.5 by 29 June.
Among Australians who say the FIFA World Cup is one of their top interests, Buzz climbed from 19.4 on launch day to 23.1 just six days later, before easing in the second half of the month.
Coca-Cola sees stronger Purchase Intent among football fans
Purchase Intent increased among Australians overall following the launch of Coca-Cola's FIFA World Cup campaign, rising from 18.7 on 10 June to 20.5 by 29 June. Alongside limited-edition Coca-Cola Classic and Coca-Cola Zero Sugar packs featuring CommBank Socceroos players Nestory Irankunda, Mathew Ryan, Jordy Bos and Cameron Burgess, the campaign also introduced 18 collectible country cans and the FIFA World Cup Can Hunt experience.
Among Australians who say the FIFA World Cup is one of their top interests, Purchase Intent accelerated in the days following the launch. After holding broadly steady through 13 June, the score climbed from 19.5 to 27.2 in the space of a week, before ending the month at 27.3, meaning more than one in four football fans said they would consider purchasing Coca-Cola the next time they were in the market.
Methodology:
YouGov BrandIndex collects data on thousands of brands every day. Buzz is based on the question: "Over the PAST TWO WEEKS, which of the following beverage brands have you heard something POSITIVE about (whether in the news, through advertising, or talking to friends and family)? / Now which of the following have you heard something NEGATIVE about over the PAST TWO WEEKS?" Purchase Intent is based on the question: "From which of these would you be most likely to purchase?" Buzz is reported as a net score, while Purchase Intent is reported as the percentage of consumers selecting a brand. Figures are based on daily surveys of Australian adults, including a nationally representative sample and Australians who say the FIFA World Cup is one of their top interests. Data covers 1 June to 30 June 2026 and is shown as a 4-week moving average. Daily sample sizes ranged from 798 to 835 for the nationally representative population and 177 to 199 for Australians who say the FIFA World Cup is one of their top interests.