Indonesia Advertisers of the Month 2026

Each month, we reveal the top three Indonesia brands showing the biggest uplift in Ad Awareness, based on YouGov BrandIndex, our daily brand tracking solution.

Ad Awareness measures the percentage of consumers who have seen an advertisement for a brand in the past two weeks, with change calculated as the difference between the lowest and highest scores recorded over a four-week period.

Advertisers of the Month: March 2026

Indonesia’s top advertisers in March are You-C1000, Xiaomi, Panadol, each showing significant increases in Ad Awareness score.

1. You-C1000: 6.8 percentage-point increase (from 21.6% on March 3 to 28.4% on March 25)
2. Xiaomi: 6.8 percentage-point increase (from 31.3% on March 16 to 38.1% on March 31)
3. Panadol: 6.4 percentage-point increase (from 17.2% on March 8 to 23.7% on March 29)

Methodology: March 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between March 1 and March 31, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included.

Indonesia Advertisers of the Month: February 2026

Indonesia’s top advertisers in February are Mama Lemon, Blue Band and GrabBike, each showing significant increases in Ad Awareness score.

1. Mama Lemon: 7.0 percentage-point increase (from 40.6% on February 7 to 47.6% on February 27)
2. Blue Band: 6.9 percentage-point increase (from 30.5% on February 5 to 37.4% on February 27)
3. GrabBike: 6.7 percentage-point increase (from 44.8% on February 3 to 51.6% on February 28)

Methodology: February 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between February 1 and February 28, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included.

Indonesia Advertisers of the Month: January 2026 

January’s top advertisers in Indonesia are Telkom, Oppo and Uniqlo, each showing significant increases in Ad Awareness score.

1. Oppo: 7.2 percentage-point increase (from 36.8% on January 8 to 44.0% on January 31)
2. Uniqlo: 7.1 percentage-point increase (from 35.4% on January 1 to 42.5% on January 23)
3. SoKlin: 7.0 percentage-point increase (from 28.7% on January 1 to 35.7% on January 25

Methodology: January 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between January 1 and January 31, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included.