Thailand Advertisers of the Month 2026

Each month, we reveal the top three Thailand brands showing the biggest uplift in Ad Awareness, based on YouGov BrandIndex, our daily brand tracking solution.

Ad Awareness measures the percentage of consumers who have seen an advertisement for a brand in the past two weeks, with change calculated as the difference between the lowest and highest scores recorded over a four-week period.

Thailand Advertisers of the Month: March 2026

March’s top advertisers in Thailand are YouTube, Line, and ShopeeFood, each showing significant increases in Ad Awareness score.

1. YouTube: 10.1 percentage point increase (from 48.6% on March 8 to 58.7% on March 27)
2. Line: 9.9 percentage point increase (from 29.0% on March 4 to 38.9% on March 28)
3. ShopeeFood: 9.4 percentage point increase (from 15.7% on March 8 to 25.1% on March 29)

Methodology: March 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between March 1 and March 31, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included.

Thailand Advertisers of the Month: February 2026

February's top advertisers in Thailand are Kit Kat, Oppo and Homepro, each showing significant increases in Ad Awareness score.

1. Kit Kat: 10.2 percentage point increase (from 19.0% on February 1 to 29.2% on February 21)
2. Oppo: 7.8 percentage point increase (from 31.8% on February 7 to 39.6% on February 22)
3. Homepro: 7.5 percentage point increase (from 12.6% on February 9 to 20.1% on February 28)

Methodology: February 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between February 1 and February 28, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included.

Thailand Advertisers of the Month: January 2026 

January’s top advertisers in Thailand are Lotus's, Colgate Toothpaste and Dutchmill, each showing significant increases in Ad Awareness score.

1. Lotus's: +10.0 percentage points (from 36.4% on January 10 to 46.4% on January 31)
2. Colgate Toothpaste: +8.8 percentage points (from 35.8% on January 2 to 44.6% on January 25)
3. Dutchmill: +7.9 percentage points (from 26.3% on January 3 to 34.2% on January 25)

Methodology: January 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between January 1 and January 31, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included.