United Kingdom 
United States 
Deutschland 
France 
España 
Italia 
International 
Each month, we reveal the top three Thailand brands showing the biggest uplift in Ad Awareness, based on YouGov BrandIndex, our daily brand tracking solution.
Ad Awareness measures the percentage of consumers who have seen an advertisement for a brand in the past two weeks, with change calculated as the difference between the lowest and highest scores recorded over a four-week period.
Thailand Advertisers of the Month: February 2026
February's top advertisers in Thailand are Kit Kat, Oppo and Homepro, each showing significant increases in Ad Awareness score.
- Kit Kat: +10.2 percentage points (from 19.0% on February 1 to 29.2% on February 21)
- Oppo: +7.8 percentage points (from 31.8% on February 7 to 39.6% on February 22)
- Homepro: +7.5 percentage points (from 12.6% on February 9 to 20.1% on February 28)
Methodology: February 2026
YouGov BrandIndex collects data on thousands of brands every day. Ad Awareness is based on asking:“Which of the following consumer brands have you seen an advertisement for in the past two weeks?”The data reflects a four-week moving average covering the period from February 1 to February 28, 2026 among Thailand adults aged 18+. The change is calculated as the difference between the lowest and highest scores within that window.
Thailand Advertisers of the Month: January 2026
January’s top advertisers in Thailand are Lotus's, Colgate Toothpaste and Dutchmill, each showing significant increases in Ad Awareness score.
- Lotus's: +10.0 percentage points (from 36.4% on January 10 to 46.4% on January 31)
- Colgate Toothpaste: +8.8 percentage points (from 35.8% on January 2 to 44.6% on January 25)
- Dutchmill: +7.9 percentage points (from 26.3% on January 3 to 34.2% on January 25)
Methodology: January 2026
YouGov BrandIndex collects data on thousands of brands every day. Ad Awareness is based on asking: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” The data reflects a four-week moving average covering the period from January 1 to January 31, 2026, among Thailand adults aged 18+. The change is calculated as the difference between the lowest and highest scores within that window.