Which fashion brands are winning with consumers in 2026, and why?Download the full report

Fashion moves fast. Consumer perceptions move even faster.

While fashion styles evolve from season to season, brand equity, value perception, and purchase consideration are what ultimately drive market share. In an increasingly trend-driven fashion landscape, understanding where your brand stands — and why — is critical.

In YouGov’s Thailand fashion retailer rankings 2026, we reveal which brands are top of mind for Thai consumers when they are shopping for clothes, shoes, accessories, and more. The report also analyzes how brands perform on key drivers including value and quality, with insights across a variety of demographics.

Download the full report to learn:

  • Which fashion brands are most considered by Thai consumers?
  • Which brands are perceived as offering the best value and the highest quality, and where do these perceptions diverge?
  • How does purchase consideration vary across different generations and between genders?
  • Plus: demographic and behavioral profiles of the customers of top-ranked brands
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