In a world saturated with brand choices, a personal recommendation is still one of the most powerful influences on buying behavior. For consumers, it builds trust. For brands, it drives growth, loyalty, and market share.
So, which brands are recommended most by consumers, and who is gaining more brand advocates in the UAE & KSA?
The UAE & KSA's Most Recommended Brands 2026 report identifies the brands with the strongest positive Recommend scores among their current customers.
What makes a brand highly recommended?
Being well known doesn't necessarily mean being highly recommended. YouGov's Most Recommended Brands 2026 look at positive Recommend scores among current customers.
The Recommend question asks respondents:
“Which of the following brands would you recommend to a friend or colleague?”
This makes recommendation a useful lens for understanding how strongly customers are willing to endorse the brands they use.
What's inside the report?
- Top 10 rankings: Explore the top 10 most recommended brands across the UAE & KSA.
- Top 10 most improved brands: See which brands have made the biggest gains in customer recommendation year on year.
- Category leaders: Dive into sector-specific rankings across categories including airlines, dining, and more.
- Brand performance: Understand how leading brands perform across Impression, Value, Quality, Satisfaction, Reputation and Recommend.
Discover the most recommended brands across all regions here.
Want to understand how your brand is doing?
The rankings show who's winning customer recommendation today. YouGov BrandIndex can help you understand how your brand is performing over time and against your competitors.