Imran Ahmed

General Manager, YouGov MENA

Imran heads the syndicated data products offering at YouGov MENA and brings over 16 years of market research experience from the UK and more recently in MENA. He’s worked with a wide variety of clients/multinationals across a wide range of industries with a focus on online data collection.

INT

More than meets the ear: UAE podcast ads report 2026

Ad of the month KSA – Maggi

During January, Pepsi achieved the highest uplift in Ad Awareness of any brand in Egypt

AD of the month EGY – Schweppes December 2020

AD of the month UAE– Global Village October 2020

Riyad bank creates greatest Ad Awareness in Saudi Arabia in September

Carrefour tops the 2020 YouGov BrandIndex Customer Loyalty Rankings in Egypt

Almarai tops the 2020 YouGov BrandIndex Customer Loyalty Rankings in KSA

Emirates tops the 2020 YouGov BrandIndex Customer Loyalty Rankings in the UAE

Emirates, Almarai and Carrefour top the 2020 YouGov BrandIndex Customer Loyalty Rankings in MENA

Panda’s ‘Back to School’ campaign strikes a chord with the Saudi public

UAE residents eager to return to shopping malls & beaches, not in a hurry to attend music concerts

Amazon’s rebrand campaign in Saudi creates greatest uplift in Ad Awareness in June

Talaat Moustafa Group’s controversial advertisement leads to uplifts in brand perception

Vimto’s Ramadan campaign succeeds in achieving Ad Awareness in KSA

UAE residents respond positively to KFC’s proactive measures in response to COVID-19

Public service messages from Dubai Police strike a chord with UAE residents amid the COVID-19 crisis

Dettol’s public service messages strike a chord with UAE residents amid ongoing Coronavirus crisis

Providing monetary support to their families is the top financial goal among UAE working residents

Colgate achieves the greatest uplift in Ad Awareness among UAE residents

Emirates, Almarai and WhatsApp top the YouGov BrandIndex 2020 Women’s Choice Rankings in MENA

WhatsApp tops the 2020 Women’s Choice Rankings in Egypt for the second year in a row

Almarai tops the 2020 Women’s Choice Rankings in Saudi Arabia

Emirates tops the 2020 Women’s Choice Brand Rankings in the UAE

Etihad Airway’s recent communication achieves cut-through among UAE residents

Emirates, Almarai and WhatsApp top the 2019 YouGov BrandIndex Buzz Rankings in the Middle East

Almarai tops the 2019 YouGov BrandIndex Buzz Rankings in Saudi Arabia

Emirates tops the 2019 YouGov BrandIndex Buzz Rankings in the UAE for the third time

WhatsApp tops the 2019 YouGov BrandIndex Buzz Rankings 2019 in Egypt

Sunsilk’s ‘Rethink Pink’ campaign strikes a chord with UAE residents, especially women

Global Village’s re-opening campaign continues to resonate with UAE residents

iPhone tops the 2019 YouGov Brand Advocacy Rankings in Egypt

mada tops the 2019 YouGov Brand Advocacy Rankings in Saudi Arabia

Emirates tops the 2019 YouGov Brand Advocacy Rankings in the UAE

Global Village’s latest adverts achieve cut-through among UAE residents