Saudi Arabia Word of Mouth Risers 2026

Every month, YouGov identifies the brands generating the strongest surge in Word of Mouth scores in the Kingdom of Saudi Arabia.

Using data from YouGov BrandIndex, our daily brand tracking solution, we measure Word of Mouth, the percentage of people who say they have talked about a brand with friends or family in the past two weeks. The brands featured here recorded the largest increase in Word of Mouth in the latest month compared to the previous month.

Word of Mouth Marketing: Brands with the strongest growth in June 2026

• Alrajhi Bank – 6.7 percentage-point increase (from 49.4% in May to 56.1% in June)
• MAC Beauty – 6.3 percentage-point increase (from 16.6% in May to 22.9% in June)
• Tang – 6.3 percentage-point increase (from 10.3% in May to 16.6% in June)
• Shahid.net – 6.0 percentage-point increase (from 16.6% in May to 22.6% in June)
• Kinder Joy – 5.9 percentage-point increase (from 12.1% in May to 18.0% in June)
• Amazon Prime – 5.8 percentage-point increase (from 18.4% in May to 24.2% in June)
• Nadec – 5.3 percentage-point increase (from 23.6% in May to 28.9% in June)
• Hilton – 5.1 percentage-point increase (from 26.5% in May to 31.6% in June)
• STC Bank – 4.7 percentage-point increase (from 24.0% in May to 28.7% in June)
• YSL Beauty – 4.7 percentage-point increase (from 10.2% in May to 14.9% in June)

Word of Mouth Marketing: Brands with the strongest growth in May 2026

• BMW – 9.7 percentage-point increase (from 17.6% in April to 27.3% in May)
• Tasali – 6.9 percentage-point increase (from 23.0% in April to 29.9% in May)
• Fakieh Aquarium, Jeddah – 6.2 percentage-point increase (from 9.0% in April to 15.2% in May)
• Bupa Arabia – 5.6 percentage-point increase (from 9.7% in April to 15.3% in May)
• Coca-Cola Zero – 5.5 percentage-point increase (from 12.9% in April to 18.4% in May)
• Nada – 5.3 percentage-point increase (from 14.9% in April to 20.2% in May)
• TikTok – 5.1 percentage-point increase (from 31.2% in April to 36.3% in May)
• Dettol – 5.0 percentage-point increase (from 25.2% in April to 30.2% in May)
• Nivea – 5.0 percentage-point increase (from 18.9% in April to 23.9% in May)
• Downy – 5.0 percentage-point increase (from 17.8% in April to 22.8% in May)

Methodology:

YouGov BrandIndex collects data on thousands of brands every day. Word of Mouth score is based on the question: “Which of the following brands have you talked about with friends or family in the past two weeks?"

Rankings in this article are based on change in Word of Mouth scores. To qualify as top improvers, a minimum base size of 300 (n) is required. In cases where the change in scores is the same between two brands, the current scores are used as a secondary metric to determine their ranking.

Brands tracked across multiple sectors are ranked based on their highest-performing sector. Both parent and child brands, such as Google and YouTube, are included to allow for greater granularity in performance tracking.