Canada Word of Mouth Risers 2026

Every month, YouGov identifies the brands generating the strongest surge in consumer conversations in Canada.

Using data from YouGov BrandIndex, our daily brand tracking solution, we measure Word of Mouth, the percentage of people who say they have talked about a brand with friends or family in the past two weeks.

The brands featured here recorded the largest increase in conversation levels over a four-week period, calculated as the difference between their lowest and highest Word of Mouth scores during that time, using a four-week moving average.

Word of Mouth marketing: Brands recording the greatest growth in March 2026

1. Air Canada: +6.0 percentage points (from 20.7% on March 14 to 26.7% on March 31)
2. Kia: +4.9 percentage points (from 6.0% on March 6 to 10.9% on March 30)
3. Netflix: +4.7 percentage points (from 32.0% on March 12 to 36.6% on March 24)

Together, these brands drove the biggest shifts in real-world brand conversations this month.

Methodology: March 2026

Word of Mouth scores are based on surveys of adults aged 18 and above, conducted between March 1 and March 31, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included.

Word of Mouth marketing: Brands recording the greatest growth in February 2026

1. Amazon: +8.0 percentage points (from 31.5% on February 1 to 39.5% on February 24)
2. YouTube: +5.1 percentage points (from 24.5% on February 4 to 29.6% on February 27)
3. Walmart: +4.4 percentage points (from 30.5% on February 4 to 34.9% on February 24)

Together, these brands drove the biggest shifts in real-world brand conversations this month.

Methodology: February 2026

Word of Mouth scores are based on surveys of adults aged 18 and above, conducted between February 1 and February 28, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included.