Every month, YouGov identifies the brands generating the strongest surge in Word of Mouth scores in Singapore.

Using data from YouGov BrandIndex, our daily brand tracking solution, we measure Word of Mouth, the percentage of people who say they have talked about a brand with friends or family in the past two weeks. The brands featured here recorded the largest increase in Word of Mouth in the latest month compared to the previous month.

Word of Mouth marketing: Brands recording the greatest growth in June 2026

  1. Sheng Siong – 12.1 percentage-point increase (from 31.5% in May to 43.6% in June)
  2. McDonald's – 7.1 percentage-point increase (from 42.9% in May to 50.0% in June)
  3. Uniqlo – 7.0 percentage-point increase (from 30.0% in May to 37.0% in June)
  4. GrabFood – 6.3 percentage-point increase (from 15.0% in May to 21.3% in June)
  5. Luckin Coffee – 5.7 percentage-point increase (from 19.1% in May to 24.8% in June)
  6. Sephora – 5.7 percentage-point increase (from 8.8% in May to 14.5% in June)
  7. Coca-Cola – 5.6 percentage-point increase (from 25.4% in May to 31.0% in June)
  8. CHAGEE – 5.4 percentage-point increase (from 22.4% in May to 27.8% in June)
  9. Visa – 5.4 percentage-point increase (from 12.3% in May to 17.7% in June)
  10. SK-II – 5.1 percentage-point increase (from 11.5% in May to 16.6% in June)
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Word of Mouth marketing: Brands recording the greatest growth in May 2026

  1. Maggi – 12.2 percentage-point increase (from 18.4% in April to 30.6% in May)
  2. Anlene – 8.1 percentage-point increase (from 7.8% in April to 15.9% in May)
  3. Lay's – 7.5 percentage-point increase (from 15.2% in April to 22.7% in May)
  4. Samyang – 6.7 percentage-point increase (from 7.6% in April to 14.3% in May)
  5. IKEA – 5.7 percentage-point increase (from 20.2% in April to 25.9% in May)
  6. Amazon Prime – 5.3 percentage-point increase (from 8.1% in April to 13.4% in May)
  7. Pocky – 5.1 percentage-point increase (from 10.2% in April to 15.3% in May)
  8. NETS – 4.8 percentage-point increase (from 6.1% in April to 10.9% in May)
  9. DBS PayLah! – 4.7 percentage-point increase (from 17.4% in April to 22.1% in May)
  10. Friso – 4.7 percentage-point increase (from 4.1% in April to 8.8% in May)
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Methodology:

YouGov BrandIndex collects data on thousands of brands every day. Word of Mouth score is based on the question: “Which of the following brands have you talked about with friends or family in the past two weeks?"

Rankings in this article are based on change in Word of Mouth scores. To qualify as top improvers, a minimum base size of 300 (n) is required. In cases where the change in scores is the same between two brands, the current scores are used as a secondary metric to determine their ranking.

Brands tracked across multiple sectors are ranked based on their highest-performing sector. Both parent and child brands, such as Google and YouTube, are included to allow for greater granularity in performance tracking.

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