Singapore Biggest Brand Movers 2026

YouGov’s Biggest Brand Movers identifies the ten brands in Singapore that record the most statistically significant improvements in consumer perception each month in 2026.

Drawing on daily surveys from YouGov’s panel, the analysis evaluates more than 2000 brands tracked in YouGov BrandIndex to determine which brands saw the highest number of positive shifts between each month.

The ranking is based on 13 metrics spanning media and communication, brand health, and the purchase funnel - including measures such as Awareness, Consideration, Reputation, and Purchase Intent. These results reflect where brands have improved across multiple aspects of consumer perception, helping identify the top brand rankings in Singapore over the period.

Top 10 Biggest Brand Movers in Singapore: July 2026

1. Shake Shack
2. Visa
3. Heavenly Wang
4. Mastercard
5. Sony Mobile
6. Universal Studios Singapore
7. Google Pay
8. Luckin Coffee
9. Samsung S
10. Sheng Siong

Shake Shack leads Singapore’s Biggest Brand Movers for July after recording improvements across all four media metrics: Awareness, Ad Awareness, WOM Exposure, and Buzz, as well as all six brand perception metrics: Impression, Value, Reputation, Satisfaction, Recommend, and Quality.

Visa comes second with gains across Awareness, WOM Exposure, Impression, Value, Reputation, Satisfaction, Recommend, Quality, and Current Customer.

Heavenly Wang ranks third, registering increases across eight metrics: Ad Awareness, WOM Exposure, Buzz, Impression, Value, Satisfaction, Recommend, and Purchase Intent.

Mastercard takes fourth with improvements across all six brand perception metrics: Impression, Value, Reputation, Satisfaction, Recommend, and Quality, alongside a gain in Consideration.

In fifth, Sony Mobile sees gains in seven metrics: Ad Awareness, Impression, Value, Satisfaction, Quality, Consideration, and Current Customer.

The top ten is completed by Universal Studios Singapore, Google Pay, Luckin Coffee, Samsung S, and Sheng Siong, all of which registered statistically significant improvements across multiple measures of consumer perception.

Top 10 Biggest Brand Movers in Singapore: June 2026

1. Maggi
2. Oral-B
3. Marigold HL Milk
4. Anlene
5. 7-Eleven
6. Singtel Mobile
7. NETS
8. SingLife / Singapore Life
9. Amazon Prime
10. Guzman Y Gomez

Maggi leads Singapore’s Biggest Brand Movers for June after recording improvements in Ad Awareness, WOM Exposure, Buzz, Impression, Value, Consideration, Purchase Intent, and Current Customer.

Oral-B comes second with gains across Ad Awareness, Buzz, Impression, Value, Consideration, Purchase Intent, and Current Customer.

Marigold HL Milk ranks third, registering increases in Value, Reputation, Satisfaction, Recommend, Quality, and Current Customer.

Anlene takes fourth with improvements in Awareness, Ad Awareness, WOM Exposure, Buzz, Impression, and Reputation.

In fifth, 7-Eleven sees gains in Impression, Value, Satisfaction, Recommend, and Consideration.

The top ten is completed by Singtel Mobile, NETS, SingLife / Singapore Life, Amazon Prime, and Guzman Y Gomez, all of which registered statistically significant improvements across multiple measures of consumer perception.

Top 10 Biggest Brand Movers in Singapore: May 2026

1. Google Pay
2. Trust Bank
3. Amazon Prime Video
4. ShopeePay
5. UOB
6. Domino’s Pizza
7. Sephora
8. Skyscanner
9. Klook
10. Resorts World Sentosa

Google Pay leads Singapore’s Biggest Brand Movers for May after recording improvements across 10 metrics: Ad Awareness, WOM Exposure, Impression, Value, Reputation, Satisfaction, Recommend, Quality, Consideration, and Current Customer.

Close behind, Trust Bank records improvements in Ad Awareness, WOM Exposure, Buzz, Impression, Satisfaction, Consideration, and Current Customer.

Amazon Prime Video ranks third, registering increases in WOM Exposure, Buzz, Impression, Value, Quality, Purchase Intent, and Current Customer.

ShopeePay takes fourth with gains across Ad Awareness, WOM Exposure, Impression, Value, Satisfaction, Consideration, and Current Customer.

In fifth, UOB sees gains in Ad Awareness, WOM Exposure, Buzz, Value, Recommend, and Current Customer.

The top ten is completed by Domino’s Pizza, Sephora, Skyscanner, Klook, and Resorts World Sentosa, all of which registered statistically significant improvements across multiple measures of consumer perception.

Methodology

Data for the Biggest Brand Movers compares statistically significant score increases across 13 BrandIndex metrics between current and previous month. To be included, brands must have an Aided Brand Awareness score greater than 50%. Both parent and child brands, such as Google and YouTube, are included to allow for greater granularity in performance tracking. Brands are ranked based on the number of metrics that saw a statistically significant increase over the period. In instances where scores are tied, brands are ranked based on the highest average score across 13 metrics. The metrics considered are:

Media and Communication Metrics

• Aided Brand Awareness – Whether or not a consumer has ever heard of a brand
• Ad Awareness – Whether a consumer has seen or heard an advertisement for a brand in the past two weeks
• Word of Mouth – Whether a consumer has talked about a brand with family or friends in the past two weeks
• Buzz – Whether a consumer has heard anything positive or negative about a brand in the past two weeks (net score)

Brand Health Metrics

• Quality – Whether a consumer considers a brand to represent good or poor quality
• Value – Whether a consumer considers a brand to represent good or poor value for money
• General Impression – Whether a consumer has a positive or negative impression of a brand
• Corporate Reputation – Whether a consumer would be proud or embarrassed to work for a particular brand
• Customer Satisfaction – Whether a consumer is currently a satisfied or dissatisfied customer of a particular brand
• Recommendation – Whether a consumer would recommend a brand to a friend or colleague or not

Purchase Funnel Metrics

• Consideration – Whether a consumer would consider a brand or not the next time they are in the market for a particular product
• Purchase Intent – Whether a consumer would be most likely or unlikely to purchase a specific product
• Current Customer – Whether a consumer has purchased a given product or not within a specified period of time.